Video optimisation is the process of ensuring that your videos are easily discoverable and accessible to both users and search engines. This is important because videos are increasingly being used as a form of content marketing, and properly optimised videos can improve the user experience, increase engagement, and drive traffic to your website.
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One of the key components of video optimisation is including relevant keywords and phrases in your video titles, descriptions, and tags. This helps search engines understand what your videos are about, and increases the chances that they will appear in search results for those keywords and phrases. It’s also important to use compelling, descriptive titles and descriptions that will entice users to click on and watch your videos.
In addition to optimising the metadata of your videos, it’s also important to consider their format and file size. This is because different video formats are supported by different devices and browsers, and larger video files can take longer to load and play. By using a widely-supported video format, such as MP4, and keeping your video files as small as possible without sacrificing quality, you can improve the user experience and increase the chances that your videos will be played and shared.
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Another important aspect of video optimisation is providing closed captions and transcripts. This makes your videos accessible to users who are deaf or hard of hearing, and also allows search engines to understand the content of your videos. By providing closed captions and transcripts, you can improve the user experience and increase the visibility of your videos in search results.
Overall, video optimisation is an essential part of any video marketing strategy. By including relevant keywords and phrases, using a widely-supported video format, and providing closed captions and transcripts, you can improve the discoverability and accessibility of your videos, and drive traffic to your website.
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Our Video Optimisation Nottingham team has extensive knowledge of various SEO such as Local SEO, Technical SEO, and Organic SEO. Reach out to us if your business needs help. Our services include various Marketing Channels such as SEO, PPC, Email Marketing, Social Media Ads including Pinterest management, Facebook management and Instagram management.
