Posted on 13th January, 2023

5 Digital Marketing Trends In 2023 You Should Know

Digital marketing is constantly evolving, and 2023 is no exception. There are several trends that will definitely have an impact on the marketing industry this year. As technology advances and consumer behaviour changes, it’s important for small and big businesses to keep up with the trends to stay relevant and reach their audiences effectively.

Thus, in this blog post, we will talk about the most important Digital Marketing Trends in 2023. We hope it will help you and your business to remain on top of things!

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1. Third-Party Cookies Will Be Gone

A third-party cookie is a piece of code that allows a website to track user behaviour. Cookies are especially useful for paid advertising as they make it possible to target people based on specific interests. Unfortunately, it’s been known for a while that Google plans to get rid of third-party cookies. The phasing out has already started and it will be completed possibly this year.

But what does this mean for marketers and brands? Once cookies are gone, providing personalised advertisements will be much harder. Therefore, brands will have to focus on more personal strategies to target their audiences. 

This means that the strategies will have to be carefully planned and executed. You will have to spend more time getting to know your ideal audience to come up with effective campaigns.


2. Social Responsibility, Sustainability And Inclusivity

Now more than ever, people are interested in what a brand stands for and if they are sustainable and inclusive. Social responsibility, sustainability and inclusivity have become very important factors that consumers take into account when buying products or services from companies. 

People want to see brands that engage in supporting good causes and encourage inclusivity. The importance of accommodating all users will be on the rise in 2023. Do your brand and website consider the ease of navigation for disabled users? Is your brand friendly for the environment or at least providing some eco-friendly features for people who care about the planet? 

These are some of the questions you might want to ask yourself this year. 


3. Short-Form Educational And Storytelling Videos

Over the last few years, short-form videos skyrocketed thanks to TikTok and YouTube Shorts. TikTok has been changing a lot recently. We used to see kids posting dancing videos on the app, but now TikTok is used by pretty much all age groups. There has also been a shift to educational videos.

Many brands and also regular people started sharing their knowledge on the app. For Gen-Z and Millennials, TikTok is not only used for entertainment but also for educational purposes. We have seen the rise of accounts dedicated to niche topics owned by experts in various areas. And by various, we really mean that. From construction videos through cooking and fashion to marketing, you can see that people really leverage their knowledge to get more leads and customers.

This trend will definitely continue in 2023. That’s why we recommend analysing if your target audience is on TikTok and YouTube Shorts, and if yes, definitely push some content out there.  

Storytelling is also getting popular. If you think that you can talk about your brand in an interesting and unique way, you will definitely have an advantage. Remember to add some nice hooks and cuts to your video to encourage people to watch your content. 


4. AI Will Grow Even More

In 2022, we saw a massive breakout of various AI technologies that made people very curious. Among them, the most popular one was ChatGPT which gathered over a million user sign-ups in just 5 days. This made it the fastest-growing tech platform ever. The internet has been obsessed with this technology and its ability to create detailed and natural-sounding content in just seconds.

ChatGPT made many marketers wonder if an AI takeover is near. While it’s tempting to think that, machine learning programs cannot replace knowledgeable marketers. However, tools like ChatGPT can become useful in automating time-consuming tasks such as research, outlining content and brainstorming.

We definitely do not recommend using AI to write the whole piece of content for you. Why? Google has mentioned that AI-generated content will be penalised, which could mean de-ranking your pages in the SERPs. The company is developing software that will be able to discover if the content is generated by artificial intelligence or a human. 

In 2023, we will definitely see more advanced AI technology as OpenAI is working on more advanced ChatGPT4.  


5. Micro-Influencers, Niche And UGC Creators Will Be Used By More Brands

Influencer marketing will still be a popular form of marketing for many brands in 2023. However, we will see brands shifting to nano, micro and niche influencers that have less following, but more engaged communities. A priority for brands will be using creators who are authentic and “imperfect”. 

Using UGC (user-generated content) creators is also on the rise. Why? UGC is seen as more trustworthy than branded ads. More and more brands are choosing regular people to film their content, which feels more natural and encouraging. 

Thus, keep that in mind when creating your social media strategy for this year. 


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Visibility Agency Digital Marketing Podcast

The Visibility Agency® Digital Marketing podcast is produced by Visibility Agency®, A Digital Marketing Agency Providing Maximum Visibility, Minimum Stress.

The host of the show is George Allsop and he is often joined by Co-Founder, Anna Allsop.

In each episode, we’re either talking to marketers about their journeys and lifting the lid on their experiences or we’re providing insights into best practises and the latest news and trends in the fast paced world of digital marketing.

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