Maximum Visibility with Minimum Stress

  • A Strategic Microsoft Ads Agency
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We've helped 50+ brands to scale


Looking for support managing Microsoft Ads?

  • Find the Microsoft Ads platform complicated?
  • Lack confidence to create LinkedIn Ad campaigns?
  • No current ROI?
  • Busy schedule?
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We usually discuss:

-> Existing campaign challenges
-> Your target audience
-> Competitor analysis and conversion rate
-> Our approach to your digital campaigns
-> Potential growth opportunities

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PPC Case Study

PPC campaigns reduce CPC by 15% for stone specialists

The Brief

Although we work with Stoneworld on a range of other channels, this case study focuses on the Pay-per-Click strategy. We were tasked with improving their Google Ads account overall to be able to increase the number of leads and sales that their paid media budget was achieving.

The Strategy

The paid media team at Visibility restructured the account to enhance campaign effectiveness and efficiency. We improved campaign layouts, limited keywords in ad groups aimed at boosting the "quality score" for improved cost-per-click and ROI. We resolved conversion tracking issues and established a comprehensive strategy to track conversions across various channels. Historical data informed us about previously effective ads and ad copy, guiding our strategy for testing ad copy to maximise conversions.

The Results

We’ve been generating results for Stoneworld since 2021. Here are just some of the achievements we’ve made with the account:

-> 22% increase in CTR year-on-year
-> Reduced bounce rate by 73%
-> 15% reduction in cost per click year on year
-> CTR of display campaigns Improved by 87%

Our Approach

Our team of Paid Advertising experts analyse your commercial offering, the market you operate in and the wider marketing strategy. From this, we’re able to develop a bespoke strategy to meet the required outcomes. We take a data-led approach to constantly make important optimisations to maximise your budget and drive leads and sales for your business.


What To Expect

High-Performing Campaigns

High performing campaigns is something we can help you master. With all out tips and tricks we are sure to get you on the path for success.

Creative Messaging

With the help of our creative marketing team we are able to create the perfect creative messages for your business in order for you to se success.

Quality Leads

We are sure to help you generate quality leads with the strategies we will produce.

What our Customers & Partners Say

Bing Ads Agency FAQs

How much will I need to spend per month?

This depends on a number of factors. Firstly, ask yourself, what am I willing to pay to gain 1 client / customer for my business? It's important to consider the lifetime value of that customer.

How much will it cost per click?

Each keyword / search term will have it's own competition level and therefore cost per click. It's dependant on location and many other factors.

Can you run remarketing ads to my website visitors?

Yes. Remarketing ads are a really useful way to remind your website visitors to come back to your website and complete an action.

Who pays for the ad spend?

The ads account is solely owned by the digital partners we work with and therefore the ad spend is taken direct. The benefit of owning the account means that you have full autonomy should you wish to change provider.

Isn't Google Ads really expensive?

It can be if best practise isn't implemented. The structure and on-going maintenance of the account is designed to reduce the cost per click and get the ads shown to the right people.

I haven't ever tried Bing Ads, do people even use Bing?

Yes, you might be the main demographic but LOTS of people use Bing.

Let's make it happen

Our talented team of Paid Advertising experts cover all aspects to ensure the success of the strategy, here are the areas we can help you with:

Microsoft Ads Agency

Microsoft Ads is one of the popular platforms for PPC (Pay per click) advertising. It involves advertisers paying a fee when their advert is clicked on by a web user. Our team is knowledgable in Microsoft ads and are here to help you along this successful journey.

PPC Audit

Having a PPC audit will allow you both, our team and yours what strategies work best for your business and which ones may need changing in order for you to get the best out of your PPC.

Bing Ads Agency International Campaigns

With the help of Bing Ads we can control and monitor your international campaigns and help with any new or existing clients you may have. Our team are trained in using bing ads to the best of their ability.

Bing Display Advertising

Using display ads as a strategy to keep your audience engaged is great. We are here to help with the creativity and the execution of these campaigns for you to meet your desired goals.

Bing Remarketing

To gain an increase in traffic to your site it is beneficial to use remarketing. This is a strategy where you can send marketing messages to those how have paid an interest in your site previously.

Visibility Agency Digital Marketing Podcast

The Visibility Agency® Digital Marketing podcast is produced by Visibility Agency®, A Digital Marketing Agency Providing Maximum Visibility, Minimum Stress.

The host of the show is George Allsop and he is often joined by Co-Founder, Anna Allsop.

In each episode, we’re either talking to marketers about their journeys and lifting the lid on their experiences or we’re providing insights into best practises and the latest news and trends in the fast paced world of digital marketing.

Watch Latest Episode