Technical SEO refers to the optimisation of a website’s technical aspects in order to improve its visibility and ranking in search engine results. It involves a range of activities, from optimising the website’s HTML code and structure to ensuring that it loads quickly and is mobile-friendly.
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One of the key components of technical SEO is ensuring that a website’s HTML code is properly structured and follows best practices. This includes using header tags (H1, H2, etc.) to organize the content and make it easier for search engines to understand. It also involves using meta tags to provide additional information about the page, such as the page’s description and keywords.
Another important aspect of technical SEO is optimising the website’s URLs and file names. This means including target keywords in the URLs and making sure that the file names accurately reflect the content of the page. This not only helps search engines understand the content of the page, but it also makes it easier for users to understand what the page is about.
In addition to the HTML code and structure, technical SEO also involves optimising a website’s speed and performance. This is important because search engines prioritize websites that load quickly and provide a good user experience.
To optimise a website’s speed, you can use tools like Google’s PageSpeed Insights to identify areas for improvement. This might include optimising image sizes, minifying CSS and JavaScript files, and reducing the number of redirects.
Another important aspect of technical SEO is ensuring that a website is mobile-friendly. With the increasing number of people accessing the internet on their smartphones, having a mobile-friendly website is essential for SEO. You can use Google’s Mobile-Friendly Test to see if your website is mobile-friendly and to get suggestions for improvement.
In addition to these technical aspects of SEO, it’s also important to focus on other factors that affect search engine rankings. This includes creating high-quality, valuable content that satisfies the needs and preferences of your target audience. It also involves building a network of high-quality backlinks from other websites, which can improve your site’s authority and credibility in the eyes of search engines.
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Overall, technical SEO is a complex and ongoing process that involves many different elements. By optimising the technical aspects of your website, you can improve its visibility and ranking in search engine results and attract more potential customers.
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