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SEO Case Study

Marketing campaign generates 148% increase in enquiries

The Brief

Although we work with MX Display on a range of other channels, this case study focuses on the SEO strategy. We were tasked with increasing the visibility of their keywords in organic positions on Google and other search engines. We needed to generate additional brand awareness to increase the number of leads and sales.

The Strategy

One of the most important aspects of SEO and any marketing in general is to understand who the customer is, what they want and which messages they are most likely to respond to. We set about with numerous planning sessions to really get under the skin of MX Display to find out what their customers want. Whenever the Visibility team gets their hands on a new client’s website, there are often changes which can be made to the existing website to boost traffic, leads and sales in a short time. Optimising current pages in certain ways to increase their visibility in the search results is the goal.

+ much more, see the full case study for more info.

The Results

We’ve been generating results for MX Display since 2019. Here are just some of the achievements we’ve made with the account:

-> Year-on-year increases of 107% in website traffic
-> 110% increase in new users year-on-year
-> Bounce rate has been reduced by 7%,
-> A huge 148% increase in website conversions

The Marketing Geeks

Our Team

George Allsop

Managing Director & Founder

Anna Allsop


Dinija Ramanauska

Marketing Assistant

Ariel Zagórski

Video Editor

Rona Bernardino

Paid Media Executive

Paweł Sawczuk

Lead Web Developer

Our Approach

Our team takes time to learn your business, the niche you operate in and the resources your organisation has. We then develop a bespoke strategy to utilise your current assets and invest the time into those tasks we’re better suited at actioning. This lean approach is favoured by our clients as it seeks to maximise your return-on-investment (ROI).

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What To Expect

More Backlinks

Our team will improve the number of referring domains pointing to your website. By developing campaigns, we'll be able to improve your authority within the search results.

Better Content

Google and other search engines want to see good quality, unique content. Luckily our team are experts at developing the right content that will get your website more traffic.

Optimised Website

The overall optimisation of your website is crucial. Our team will ensure your website will perform the best it can in the search engines.


How long will it take for me to rank position 1?

Each keyword has its own unique competitors. So, the level of competition for that specific term will depend how easily it is to rank for that term. Best practises should also be applied to your domain too to encourage such rankings.

How much does SEO cost?

Depending on what you want to achieve, determines the SEO strategies which we will employ. We develop strategies to encourage the biggest ROI as soon as possible. The cost ultimately depends on a number of factors bespoke to your business aims.

How can my team support the SEO strategy?

We advocate to all businesses to make use of exists resources. If you have an in-house team with skills that can support the SEO strategy, we're more than happy to work with you and your team to push the SEO strategy forward.

Do I really need SEO?

It depends. Depending on your business model and other marketing channels you may not require SEO. However, for most businesses it's very much beneficial to appear on search engines for keywords relating to your businesses' products and services.

How does SEO work?

SEO is all about ensuring that search engines like Google and Bing are able to read and understand your website as well as see your website as an authoritative voice in your niche.

How do I improve my websites authority?

There are multiple factors. Increasing the amount of relevant content for your niche, increasing the amount of backlinks pointing to your domain from websites in your niche as well as ensuring your website is technically sound - are just some ways.

Can I just buy backlinks?

Yes, you can - but please don't. Unfortunately, not all backlinks were born equal. Those backlinks which are achieved through genuine business relationships are more authoritative from the eyes of search engines like Google and Bing. Purchasing backlinks can have a negative impact on your domains authority and actually make it more difficult to reach the goal you're trying to achieve.

How can I check my keyword rankings?

Drop me an email with the subject: "Send me my website's rankings" to and I'll send you list of yours the same day.

When am I likely to start seeing results from SEO?

This is dependant on the competitive and the number of hours invested into increasing the authority of your domain. It doesn't happen over night, but in the long term for many business models is a great way to gain free traffic.

Let's make it happen

Our talented team of SEO experts cover all aspects to ensure the success of the strategy, here are the areas we can help you with:

Search Engine Optimisation Agency (SEO Services)

SEO is a process of developing your website to improve organic visibility in search engines. Making sure your website is well-structured and optimised is vital so that search engines can understand who you are and what you can offer as a business.

Our expert team delivers tailored strategies that achieve your business objectives. As a Search Engine Optimisation Agency (SEO Services), we’re ready to support you.

Keyword Research

As a fundamental principle of Search Engine Optimisation, keyword research is all about understanding the customers needs.

By developing a strong digital marketing strategy, based upon the marketing and corporate objectives we’re able to conduct keyword research which will support those plans.

Extensive research into your product or service, competitor analysis and non-competitor analysis are all carried out to meet those outcomes.

Google Rankings

The end goal is to achieve better rankings for your business. It’s our job to improve the number of relevant keywords your business appears on Google for. The more keywords that rank, the more likely it is your website will be found, which in turn can lead to more leads and sales.

We closely monitor Google’s algorithm updates to ensure we’re implementing best practices everyday. Recent updates include, Penguin & E.A.T. You can read more about these updates here on our blog.




The purpose of your website is to give your ideal customers what they need which can be discovered with market research both offline and online. Superb websites which deliver their customers with value will always succeed more than those which don’t.

It is very true that your potential customers are searching online for your products and services, but they are also educating themselves over the best options, trying to find the best quality for the right price point.

The wider marketing strategy should identify why your business is better than the competition and it’s our job to display those values within the content we created, based on the topics your audiences search for. As a Search Engine Optimisation Agency (SEO Services), we’re ready to support you.

Technical SEO

Ensuring your website is fit for purpose is one of the most important steps in your journey of digital transformation. We want your website to communicate effectively with the platforms and software your customers are using to access it. They’re often technical issues which can hamper the success of your rankings, user experience and overall profitability of your website. We ensure your website is ready for all of your visitors to interact in the way it was designed to be. As a Search Engine Optimisation Agency (SEO Services), we’re ready to support you.

On-Page SEO

The communication between website and search engines is crucial. Our strategies are designed to support the increase in rankings by making adjustments to content and other technical changes so that the robots which crawl your site are able to effectively understand the purpose of your site, making it easier for them to push your site towards your target visitors. 

Off-Page SEO

Gaining authority in the search engines is an important factor to consider. Closely linked with link building and digital PR, we work hard to get the recognition your business deserves online. Working in partnership with other organisations, and taking that relationship online, provides the search engines with an understanding of your reputation in the industry. The most important factor when it comes to this reputation or as we call it, authority, is another website providing a link (or hyperlink) from their site to yours. This endorsement will support the ability of your keywords to rank enormously. As a Search Engine Optimisation Agency (SEO Services), we’re ready to support you.

Link Building

Building your website’s authority in the search engines is an essential part of improving rankings. There are numerous successful link building strategies and for the most part it’s about relationship building. We dig deep into the heart of every organisation we work with to understand the influences in the market and the partnerships we can develop to support the overall authority of your domain.

Local SEO

Many businesses rely heavily on their local market as a source of revenue. With this in mind, it’s more important than ever before to be in front of those potential customers when they search locally online.

Customers who are in close proximity to your business are more likely to be aware of your brand when searching as Google Search and Google Maps favour such content on their platforms algorithm. As a Search Engine Optimisation Agency (SEO Services), we’re ready to support you.


Core Web Vitals

Google’s Core Web Vitals is the collective terms for a couple of metrics that seek to measure the websites loading, interactivity and visual stability. These three metrics are important considerations and implementing best practices around these will become very important shortly.

Visibility Agency Digital Marketing Podcast

The Visibility Agency® Digital Marketing podcast is produced by Visibility Agency®, A Digital Marketing Agency Providing Maximum Visibility, Minimum Stress.

The host of the show is George Allsop and he is often joined by Co-Founder, Anna Allsop.

In each episode, we’re either talking to marketers about their journeys and lifting the lid on their experiences or we’re providing insights into best practises and the latest news and trends in the fast paced world of digital marketing.

Watch Latest Episode