2 Methods To Ensure Your Website's Content Is Properly Indexed | Visibility Agency

Posted on 16th December, 2022

2 Methods To Ensure Your Website’s Content Is Properly Indexed

Canonical tags and 301 redirects are two methods that can be used to help ensure that a website’s content is properly indexed and ranked by search engines. These methods can help prevent issues such as duplicate content, which can negatively impact a website’s search engine optimization (SEO).


Want help with your Video Optimisation?



A canonical tag, also known as a “rel canonical” tag, is an HTML element that can be added to the head section of a webpage. It tells search engines which version of a webpage should be considered the “canonical” or primary version. This is useful in cases where a webpage may be accessible through multiple URLs, or when there are similar pages on a website. By using a canonical tag, a website owner can specify which page should be considered the primary version, and avoid any potential SEO issues that could arise from having multiple versions of the same content.



For example, consider a website that has a “products” section, with each product having its own page. If a user accesses a product page through the main website’s navigation menu, the URL might look like this: www.example.com/products/product1. However, if the user accesses the same page through a search engine result, the URL might look like this: www.example.com/product1. In this case, there are two URLs that lead to the same content. Without a canonical tag, search engines might treat these as two separate pages, which could lead to duplicate content and other SEO issues. By adding a canonical tag to the head section of the product page, the website owner can specify which URL should be considered the primary version. 


Reach out to our agency for help

Our Canonical Tags and 301 Directs Nottingham team has extensive knowledge of various SEO such as Local SEO, Technical SEO, and Organic SEO. Reach out to us if your business needs help. Our services include various Marketing Channels such as SEO, PPC, Email Marketing, Social Media Ads including Pinterest management, Facebook management and Instagram management.

Digital Marketing Trends in 2023

Digital Marketing Trends

5 Digital Marketing Trends In 2023 You Should Know

Magdalena Stopa · 13th January, 2023

Headings and Subheadings

Headings and Subheadings Are An Important Element Of A Website

Ranjie Banac · 16th December, 2022

Meta Tags and Description

Different Types of Meta Tags and Description Used On A Website

Ranjie Banac · 16th December, 2022

Improve Your Online Visibility

Request your free website marketing review and our expert team will provide you with bespoke actionable advice to increase leads and sales to your organisation.

Free Website Review