Posted on 16th December, 2022

2 Methods To Ensure Your Website’s Content Is Properly Indexed

Every SEO specialist knows that indexing issues can be a real pain. Thus, we always need to know how to fix them and make sure that our pages rank properly by search engines. Canonical tags and 301 redirects are two methods that can be used to help ensure that a website’s content is properly indexed. These methods can help prevent issues such as duplicate content, which can negatively impact a website’s search engine optimisation (SEO).

Today, we will briefly explain what canonical tags and 301 redirects are. We hope that this knowledge will help you when auditing your website and having indexing issues that need to be resolved.

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A canonical tag, also known as a “rel canonical” tag, is an HTML element that can be added to the head section of a webpage. This tag instructs search engines which version of a webpage should be considered the “canonical” or primary version.

This is a very useful solution in cases where a webpage may be accessible through multiple URLs, or when there are similar pages on a website. By using a canonical tag, a website owner can specify which page should be considered the primary version, and avoid any potential SEO issues that could arise from having multiple versions of the same content.

Usually, when search engines see two similar pages, they get confused and are not sure which one to pick and rank. When such situation occurs, most of the time they decide not to index any of them. Thus, it is important to use a canonical tag to avoid this.


Person using a laptop


For instance, consider a website that has a “products” section, with each product having its own page. If a user accesses a product page through the main website’s navigation menu, the URL might look like this: However, if the user accesses the same page through a search engine result, the URL might look like this:

In this case, there are two URLs that lead to the same exact content. Without a canonical tag, search engines might treat these as two separate pages, which could lead to duplicate content. This then can cause more SEO issues. By adding a canonical tag to the head section of the product page, the website owner can specify which URL should be considered the primary version. 


Reach out to our agency for help

Our Canonical Tags and 301 Directs Nottingham team has extensive knowledge of various SEO such as Local SEO, Technical SEO, and Organic SEO. Reach out to us if your business needs help. Our services include various Marketing Channels such as SEO, PPC, Email Marketing, Social Media Ads including Pinterest management, Facebook management and Instagram management.

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The Visibility Agency® Digital Marketing podcast is produced by Visibility Agency®, A Digital Marketing Agency Providing Maximum Visibility, Minimum Stress.

The host of the show is George Allsop and he is often joined by Co-Founder, Anna Allsop.

In each episode, we’re either talking to marketers about their journeys and lifting the lid on their experiences or we’re providing insights into best practises and the latest news and trends in the fast paced world of digital marketing.

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