Users of Amazon’s Alexa and Google’s Assistant Voice have been on the rise in recent years. Voice search is becoming a popular way of searching information on the web. Thus, optimising your website for users who are using voice search is a smart idea. Otherwise, you could be missing out on potential customers.
Today, we will talk about the most important element of voice search optimisation. This should give you an idea on how to start improving your website in this regard.
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One of the key components of voice search optimisation is using long-tail keywords and natural language in your content. Usually, when people use voice search, they tend to use longer and conversational sentences. Thus, long-tail keywords will add an advantage to your website and help you rank higher in voice search results. For example, rather than using the keyword “sushi delivery,” a business that offers sushi delivery could optimise their content for the long-tail keyword “Where can I find the best sushi delivery near me?” or something similar.
We recommend to use keyword research tools in order to find some long-tail keywords. One of the popular softwares is https://answerthepublic.com/. This websites allows you to find long phrases people use on Google and other search engines.
A standard step when optimising your website – that is also important for voice search – is optimising your website’s metadata. This includes titles, descriptions and tags. Voice assistants usually provide users with quick answers, so including relevant keywords in your metadata should improve the visibility of your content.
Providing a clear name, address and phone number of your business on your website is also a key element of voice optimisation. Such information is used by voice assistants to provide consumers with directions to your business. Thus, having updated business details will improve the user experience and conversions.
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To sum up, voice search optimisation is an important part of any digital marketing strategy. By using long-tail keywords, optimising your metadata, and providing accurate business information, you can improve the discoverability and accessibility of your website and its content to users who are using voice search.
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Our Video Optimisation Nottingham team has extensive knowledge of various SEO such as Local SEO, Technical SEO, and Organic SEO. Reach out to us if your business needs help. Our services include various Marketing Channels such as SEO, PPC, Email Marketing, Social Media Ads including Pinterest management, Facebook management and Instagram management.
