Keyword research and optimisation are one of the most important elements of search engine optimisation (SEO). In a nutshell, keyword research involves identifying the phrases that consumers are using to search for products or services in Google or other search engines. Keyword optimisation, involves using those keywords strategically by adding them to your website’s content as well as using them in your meta tags and meta descriptions. These actions are executed in order to rank higher in search engine result pages (SERPs).
Keyword research has to be conducted with precision and each keyword needs to be chosen carefully as they need to be relevant to your business. Thus, in this blog post, we will talk about the steps that are needed when conducting the keyword research.
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There are a few key steps involved in conducting an effective keyword research. Before you start, you should identify your target audience as well as their needs and preferences. This step will help you identify the keywords that are the most relevant to your business.
The next step will be searching for relevant keywords and their search volume. Here, it is worth to use a variety of tools such as Google’s Keyword Planner, Semrush or Ahrefs. These tools will enable you to find the search volume and competition level for various keywords. This then will help you prioritise which keywords to focus on.
Once you have a list of potential keywords, you can start creating a content plan and incorporating them into your website’s content and metadata. This will include page titles, headings, and subheadings, as well as meta descriptions and alt tags for images.
Remember that optimising your website is not just adding as many keywords as possible. It’s important to use your keywords naturally and in a way that makes sense to your readers. Stuffing your content with keywords in order to manipulate your search engine rankings is not effective and it can also make your content difficult to read. Down the line, search engines can detect such behaviour and punish your website, which can damage your rankings.
In addition to using keywords in your content, you can also optimise your website’s URLs, file names, and other on-page elements. For example, if you’re selling blue widgets, you might use the keyword “blue widgets” in your page’s URL, like this: www.example.com/blue-widgets.
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Apart from On-page optimisations, it’s worth to look at Off-page optimisation techniques. They include link building and social media marketing that can help improve your search engine rankings. By getting other websites to link back to your site, you can improve your site’s authority, credibility and trust in the eyes of search engines.
Overall, keyword research and optimisation are crucial elements for improving your website’s visibility in SERPs. By conducting thorough research and using your keywords strategically, you can improve your chances of attracting new customers and increasing your online sales.
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Our SEO Keyword Research Nottingham team has extensive knowledge of various SEO Keyword Search strategies. Reach out to us if your business needs help. Our services include various Marketing Channels such as SEO, PPC, Email Marketing, Social Media Ads including Pinterest management, Facebook management and Instagram management.
