eCommerce Email Marketing Strategy 2022

1. Impress Prospects With Wonderful First Email

When somebody sends an enquiry through your contact form, they know everything there is to know about your company right? No. The truth is, people are busy. Quite often, people have a number of different tabs open, they send a number of requests of information and that’s it. They may have only been on your product page, and therefore have no clue to the breath of your offering, who you are and what you’re capable of. That’s why automating your contact forms with an impressive first message is so powerful. Yes, this person has enquired, but now they know your brand story, what you’re about and how you can help them with a range of their problems.

2. Nine Stages Of Customers Journey - 1 Campaign For Each

When it comes to Email Marketing, it’s not just the newsletter. It’s so much more. For every stage of the customer lifecycle – there can be automated emails which help your sales team as well as internal teams to deliver better, more efficient messages. Here are the 9 stages: Capture Leads, Indoctrinate, Nurture and Convert, Close Sales, Upsell, Fulfill and Get Referrals. How many of these do you currently have campaigns for?

3. Improve Sales Process & Reduce Waste

The power of Email Marketing and CRM is to help improve your whole sales and marketing process. By setting automations, this helps the internal sales team to be more efficient, as they’ll spend less time sending the same emails and more time speaking to your customers about the bespoke problems they have. Not only is this great for your sales team and you because saved time is saved money, but it’s also much more efficient for the client – because they get the information they need as quickly as possible. The more time your sales team has to build the relationship with the client – the better.

4. Keeping The Quality Higher, Every Single Time

Have you ever considered the amount of time wasted by your internal teams with sending the same generic emails to clients over and over again. Surely there’s a better, more efficient way? There is. It’s called Email Automation. For example, your team can simply tag a client with a pre-set tag and an email will be triggered sending a full list of FAQs. This is quick, efficient and it ensures quality control. Each client will get the exact full information that has been pre-agreed – that means there won’t be a poor email sent by certain individuals and it’s the same every single time.

5. Automate Internal Reminder For Your Team

Do your internal teams need a nudge every now and then? Is there a particular task you need to remind your teams to do each week or month? With email automation – you can put that on autopilot. Your teams will be reminded with a message of your choosing on a date and time of your choosing too. It’s that simple.

6. Impress Your Customers With Automated Birthday Messages With A Twist

Do you want to go that 1 step further for your clients? Have you considered automating birthday messages to your past and existing clients? This is a great way to get a message in front of your customers. The birthday can be something funny, something sweet and it can also offer a free gift or a promotional code for them. This type of occasion is a great opportunity to make somebody’s day even better whilst at the same time generating brand awareness and reminding them that you’re here to help.

7. Lead With Value

There are multiple different ways to get in front of your target audience. There are inbound channels and also outbound. Going directly to your target customer can increase brand awareness and begin the conversation with your potential customers. If speaking to new people for the first time, it’s crucial not to be salesy. It’s all about building a relationship and building trust.  Lead with value and you’re more likely to see positive results.

8. Receive Reviews On Tap

We all know the power of great reviews. They’re social proof that your company does what it says it does and depending on the website, they’re independently verified so users have trust that they are true. But what is your strategy for receiving reviews on platforms such as Google and Trustpilot? It’s hard to remember for the sales team to follow up with each and every customer asking for a review, but with email automation – that can be achieved on autopilot. So what are you waiting for?

9. Make Your Customers Laugh, Prevent Them Opting Out

The email marketing list is sacred. It’s the job of the marketing team to grow the list, not reduce it. However, there are of course occasions when people wish to opt out of your mailing list – it happens. But what if I told you there is a way that you can try to reduce the number of people leaving? Well, first and foremost sending value packed email campaigns like this one is a sure fire way to limit the amount of people opting out. Secondly, you can try implementing an automatic message when people opt out – that they receive a confirmation, along with a joke, a reason to resubscribe (a discount code) and a link to resubscribe. It won’t prevent everybody, but it’s worth implementing to save a few customers. Do you have a campaign like this?

Common Questions about Email Marketing Answered

How To Automate Follow Up Emails?

There are a number of superb tools out there which will allow you to build sequences based on actions taken by your customers. Keap is a leader and here is a 14 day free trial: https://keap.grsm.io/obqkbu377pi5

Why Is Email Marketing Important For E Commerce?

It’s hugely important. As marketers, we want to re-engage with previous customers and encourage them to come back and purchase. Email is a cost efficient and effective way to encourage your previous customers back onto your website.

How To Build An Email List For Ecommerce?

There are a number of different techniques. It’s mainly about providing value to your customers to give them a reason to want to opt in. If you’d like some suggestions, please get in touch and I’d be happy to share a number of great techniques with you: https://visibility-agency.com/contact-us/ 

How To Do Email Marketing For Ecommerce?

There are various methods. It depends what you want to achieve. This is the first question to ask yourself – what is the desired outcome? Are you looking to grow your list? Are you looking to re-engage with past customers? The strategies and techniques you’ll use will be different depending on the situation. A great place to begin is by getting a free trial with Keap – https://keap.grsm.io/obqkbu377pi5