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SEO Case Study

Marketing campaign generates 148% increase in enquiries

The Brief

Although we work with MX Display on a range of other channels, this case study focuses on the SEO strategy. We were tasked with increasing the visibility of their keywords in organic positions on Google and other search engines. We needed to generate additional brand awareness to increase the number of leads and sales.

The Strategy

One of the most important aspects of SEO and any marketing in general is to understand who the customer is, what they want and which messages they are most likely to respond to. We set about with numerous planning sessions to really get under the skin of MX Display to find out what their customers want. Whenever the Visibility team gets their hands on a new client’s website, there are often changes which can be made to the existing website to boost traffic, leads and sales in a short time. Optimising current pages in certain ways to increase their visibility in the search results is the goal.

+ much more, see the full case study for more info.

The Results

We’ve been generating results for MX Display since 2019. Here are just some of the achievements we’ve made with the account:

-> Year-on-year increases of 107% in website traffic
-> 110% increase in new users year-on-year
-> Bounce rate has been reduced by 7%,
-> A huge 148% increase in website conversions

Sheffield, do you need Search Engine Optimisation (SEO)?

Are you a business owner looking for a digital marketing agency that will understand your business goals? Our search engine optimisation agency in Sheffield offers outstanding services that will suit your needs. We provide all SEO services such as keyword research, content writing, fixing meta descriptions and many more. Whether you need basic SEO advice or more comprehensive SEO strategies our Sheffield team will make sure you get the results you want. Don’t hesitate to contact us for further information.

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Creating Bespoke SEO Strategies

Our SEO Services

SEO Website Audit

First, we will thoroughly scan your website and identify potential areas that need to be improved. Search engines care a lot about the user experience. If your website has a poor layout and navigation, and customers would have a hard time finding what they need trust me Google will not favourite your website, but de-rank it. We will also analyse if your content is high quality and provides value. Our team will compile a list of areas that have to be fixed.

Keyword Research & Competitor Research

Our SEO Sheffield team will analyse your industry and do competitor research. We will identify the strong and weak points of your competitors and think about how your company can leverage them. Once we have that compiled, we will move on to keyword research. This is one of the most important steps because choosing the right keywords will enable your business to rank higher in Google and convert more people.

Content Writing

Once our keyword research is done and you approved the content list, we will start writing high-quality blogs. The content will not be just related to your brand, but also it will be SEO optimised so your perfect audience can find you. We will optimise the blogs accordingly so Google can rank them and show them to the right people. Our team will take care of meta titles and descriptions as well to boost the content even more.

Monitoring & Reporting

We will monitor and update you on the progress of our SEO strategies. You will always be up-to-date with everything and know what is going on behind the scenes.

Our Approach

Our team takes time to learn your business, the niche you operate in and the resources your organisation has. We then develop a bespoke strategy to utilise your current assets and invest the time into those tasks we’re better suited at actioning. This lean approach is favoured by our clients as it seeks to maximise your return-on-investment (ROI).


What To Expect

More Backlinks

To discover how your commercial aspirations can be realised, our team of digital experts are at hand to guide your management team through the processes of change.

Better Content

To discover how your commercial aspirations can be realised, our team of digital experts are at hand to guide your management team through the processes of change.

Optimised Website

To discover how your commercial aspirations can be realised, our team of digital experts are at hand to guide your management team through the processes of change.

Is SEO really that important?

Yes, SEO is one of the most important components of marketing. Without it, all other marketing activities do not really make sense. But what is SEO and how does it work? SEO stands for search engine optimisation. Sometimes marketers refer to it as organic search marketing. SEO is the process of improving your website so it is easier for potential customers to find it when searching on Google, or other search engines like Bing or Yahoo. This includes optimising the site in terms of using the right keywords (search terms), writing quality content, and using the right images.

If you don’t spend enough time investing in SEO, the chances of your website coming up in Google are very slim. Our Search Engine Optimisation Sheffield agency will run SEO audits for your business and make sure that your website is well-optimised. We have many years of experience with SEO, and we know that even web developers forget about search engine optimisation. Thus, our team will make sure that your website follows the basics as well as more advanced SEO practices.

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Search Engine Optimisation Sheffield

Our SEO Sheffield agency is passionate about all things that relate to search engine optimisation. Our team loves implementing strategies that help businesses to achieve their targets faster. SEO strategies that we develop aim to gain more leads and conversions as well as improve rankings on Google. To give you an idea of what areas we can improve for you, please sign up for a free SEO website review.

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Why is Search Engine Optimisation so important?

SEO, Search Engine Optimisation, consists of multiple elements that are important to know in order to understand why SEO is crucial. In a few words, SEO is important because it boosts the visibility of your website, which ultimately leads to more traffic and getting more leads as well as conversions. Getting more exposure, brand awareness and positioning your business as trustworthy are some of the rewards you can get in exchange for following crucial SEO elements.

Our Sheffield agency always makes sure to follow the best Search Engine Optimisation practices. The key elements of every SEO campaign are keyword research, well-written unique content, and technical SEO. Each of these elements works best when implemented with other elements.

Let’s take content for example. Say you have written content that is packed with value and is totally unique. Do you think that is enough to boost your ranking on Google and other search engines? Not really. If you didn’t properly research what keywords your potential audience uses when searching on the web, your content wouldn’t be ranked and you would miss traffic opportunities.

Thus, it is important to compile these two to get the most out of SEO. Our Sheffield experts know what search engines like best. If researched and implemented properly, SEO can give you great sustainable results.  

Let's make it happen

Our talented team of SEO experts cover all aspects to ensure the success of the strategy, here are the areas we can help you with:

SEO Sheffield

SEO is a process of developing your website to improve organic visibility in search engines. Making sure your website is well-structured and optimised is vital so that search engines can understand who you are and what you can offer as a business.

Our expert team delivers tailored strategies that achieve your business objectives.

Keyword Research

As a fundamental principle of Search Engine Optimisation, keyword research is all about understanding the customers needs.

By developing a strong digital marketing strategy, based upon the marketing and corporate objectives we’re able to conduct keyword research which will support those plans.

Extensive research into your product or service, competitor analysis and non-competitor analysis are all carried out to meet those outcomes.

Google Rankings

The end goal is to achieve better rankings for your business. It’s our job to improve the number of relevant keywords your business appears on Google for. The more keywords that rank, the more likely it is your website will be found, which in turn can lead to more leads and sales.

We closely monitor Google’s algorithm updates to ensure we’re implementing best practices everyday. Recent updates include, Penguin & E.A.T. You can read more about these updates here on our blog:


The purpose of your website is to give your ideal customers what they need which can be discovered with market research both offline and online. Superb websites which deliver their customers with value will always succeed more than those which don’t.

It is very true that your potential customers are searching online for your products and services, but they are also educating themselves over the best options, trying to find the best quality for the right price point.

The wider marketing strategy should identify why your business is better than the competition and it’s our job to display those values within the content we created, based on the topics your audiences search for.

Technical SEO

Ensuring your website is fit for purpose is one of the most important steps in your journey of digital transformation. We want your website to communicate effectively with the platforms and software your customers are using to access it. They’re often technical issues which can hamper the success of your rankings, user experience and overall profitability of your website. We ensure your website is ready for all of your visitors to interact in the way it was designed to be.

On-Page SEO

The communication between website and search engines is crucial. Our strategies are designed to support the increase in rankings by making adjustments to content and other technical changes so that the robots which crawl your site are able to effectively understand the purpose of your site, making it easier for them to push your site towards your target visitors. 

Off-Page SEO

Gaining authority in the search engines is an important factor to consider. Closely linked with link building and digital PR, we work hard to get the recognition your business deserves online. Working in partnership with other organisations, and taking that relationship online, provides the search engines with an understanding of your reputation in the industry. The most important factor when it comes to this reputation or as we call it, authority, is another website providing a link (or hyperlink) from their site to yours. This endorsement will support the ability of your keywords to rank enormously.

Link Building

Building your website’s authority in the search engines is an essential part of improving rankings. There are numerous successful link building strategies and for the most part it’s about relationship building. We dig deep into the heart of every organisation we work with to understand the influences in the market and the partnerships we can develop to support the overall authority of your domain.

Local SEO Sheffield

Many businesses rely heavily on their local market as a source of revenue. With this in mind, it’s more important than ever before to be in front of those potential customers when they search locally online.

Customers who are in close proximity to your business are more likely to be aware of your brand when searching as Google Search and Google Maps favour such content on their platforms algorithm.

We understand the importance of local SEO for small businesses and medium businesses. That’s why our team of experts specialise in providing tailored solutions to help increase your online visibility and attract more local customers to your business. Winning local customers is important to establish a stronger brand and a loyal customer base.

Our Local SEO Sheffield agency services include keyword research, on-page optimisation, local directories, competitor research and more. By focusing on optimising your website and local listings, we can help you rank higher in local search results, drive more targeted traffic to your website and ultimately increase your revenue.

If you’re looking for a reliable Local SEO Sheffield agency, look no further than Visibility Agency. Contact us today to learn more about how we can help your business succeed online and get a free local SEO audit.

Core Web Vitals

Google’s Core Web Vitals is the collective terms for a couple of metrics that seek to measure the websites loading, interactivity and visual stability. These three metrics are important considerations and implementing best practices around these will become very important shortly.

Google’s Core Web Vitals metrics, which include loading speed, interactivity, and visual stability, are crucial for providing a great user experience and improving website rankings.

As an SEO Sheffield agency, we prioritise Core Web Vitals as part of our SEO strategy for our clients. We ensure that their website’s loading speed is optimised, interactivity is improved, and visual stability is maintained. This helps our clients’ websites perform better in search results, attract more traffic, and ultimately improve their online visibility.

Incorporating Core Web Vitals into our SEO Sheffield strategy is not only important for our clients’ success but also for the overall improvement of the online user experience. By providing a faster, more interactive, and more stable website, we help users have a better experience and keep them engaged longer.

SEO reporting

We believe that frequent communication with our clients is important to achieve the best results and keep both sides happy. Therefore, our services include SEO reporting, which consists of reporting back to you all the changes that we implement to improve your website. 

As an SEO Sheffield agency, we understand the importance of keeping our clients updated on the progress of their search engine optimisation Sheffield campaign. That’s why we offer comprehensive SEO reporting services to provide our clients with a detailed overview of the work we’ve done and the results achieved. We regularly conduct account audits to make sure everything performs as it should.

Our SEO reporting includes regular updates on keyword rankings, website traffic, and other important metrics to measure the success of the campaign. We also provide insights into the changes we’ve made to improve your website’s visibility and overall performance, ensuring transparency and accountability in our work. Our SEO reporting allows us to keep our clients informed and engaged in the process, and it also helps us identify any areas that may need further attention.

If you’re looking for an SEO Sheffield agency that values open communication and comprehensive reporting, look no further than Visibility Agency. Contact us today to learn more about how we can help improve your website’s online visibility and drive more traffic to your business.

Other Channels

We aren’t just experts in Google AdWords Management Nottingham. If you’re looking for an agency that can sky-rocket your Organic Search (SEO) and Paid Search (PPC) develop a bespoke Email Marketing Strategy, or hit the ground running with a user-friendly Website Design, then get in touch. 

Our SEO Sheffield agency is always up to date with the latest marketing trends. We use a data-driven approach that informs our every decision and helps us to achieve better results for our clients.   

Visibility Agency Digital Marketing Podcast

The Visibility Agency® Digital Marketing podcast is produced by Visibility Agency®, A Digital Marketing Agency Providing Maximum Visibility, Minimum Stress.

The host of the show is George Allsop and he is often joined by Co-Founder, Anna Allsop.

In each episode, we’re either talking to marketers about their journeys and lifting the lid on their experiences or we’re providing insights into best practises and the latest news and trends in the fast paced world of digital marketing.

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