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SEO Case Study

Marketing campaign generates 148% increase in enquiries

The Brief

Although we work with MX Display on a range of other channels, this case study focuses on the SEO strategy. We were tasked with increasing the visibility of their keywords in organic positions on Google and other search engines. We needed to generate additional brand awareness to increase the number of leads and sales.

The Strategy

One of the most important aspects of SEO and any marketing in general is to understand who the customer is, what they want and which messages they are most likely to respond to. We set about with numerous planning sessions to really get under the skin of MX Display to find out what their customers want. Whenever the Visibility team gets their hands on a new client’s website, there are often changes which can be made to the existing website to boost traffic, leads and sales in a short time. Optimising current pages in certain ways to increase their visibility in the search results is the goal.

+ much more, see the full case study for more info.

The Results

We’ve been generating results for MX Display since 2019. Here are just some of the achievements we’ve made with the account:

-> Year-on-year increases of 107% in website traffic
-> 110% increase in new users year-on-year
-> Bounce rate has been reduced by 7%,
-> A huge 148% increase in website conversions

What our Customers & Partners Say

What is Search Engine Optimisation (SEO)?

Search Engine Optimisation is one of the most important areas of marketing. It focuses on improving the website's visibility in search engines. As you probably know, when you type something in Google, the engine shows you the most relevant results first. But how does the engine know which websites are the most significant to the search terms? Here, comes SEO.

SEO techniques applied to your website allow Google to pick it up and show it to people who search for terms that your website pages refer to. Thus, well-optimised web pages that include keywords that people type in Google are very important if you want your website to be visible. Without implementing SEO, your business will be losing quality organic traffic.

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Why SEO is great for businesses?

SEO is often underrated by many businesses. It is a shame because SEO is a great method for building sustainable organic traffic. Many people focus on quick returns and choose to spend their time and money on paid advertising, forgetting totally about the benefits of SEO. The truth is that the most powerful marketing strategy should include both, SEO and paid ads. 


Paid ads are great when SEO strategies are not working yet. It takes time for SEO to pick up, so in the meantime, paid advertising can help your business to stay visible to the relevant audience. However, once your optimised website pages get picked by Google, SEO can help you to build a long-term organic traffic source. Thus, SEO should not be left in the dark. High-quality pages will enable you to drive people who are interested in the products you sell and showcase your expertise and authority. 

Our Approach

Our team takes time to learn your business, the niche you operate in and the resources your organisation has. We then develop a bespoke strategy to utilise your current assets and invest the time into those tasks we’re better suited at actioning. This lean approach is favoured by our clients as it seeks to maximise your return-on-investment (ROI).


What To Expect

More Backlinks

Our team support your business to increase the number of relevant backlinks to your website - helping it to built its authority within the search engines.

Better Content

We analyse your website and improve the current content as well as build plans for future content to be created to impress your target customers.

Optimised Website

By following best practises, we're able to ensure we make the best impression we can with search engines such as Google and Bing. A well optimised website will perform better in the search engines.


How long will it take for me to rank position 1?

Each keyword has its own unique competitors. So, the level of competition for that specific term will depend how easily it is to rank for that term. Best practises should also be applied to your domain too to encourage such rankings.

How much does SEO cost?

Depending on what you want to achieve, determines the SEO strategies which we will employ. We develop strategies to encourage the biggest ROI as soon as possible. The cost ultimately depends on a number of factors bespoke to your business aims.

How can my team support the SEO strategy?

We advocate to all businesses to make use of exists resources. If you have an in-house team with skills that can support the SEO strategy, we're more than happy to work with you and your team to push the SEO strategy forward.

Do I really need SEO?

It depends. Depending on your business model and other marketing channels you may not require SEO. However, for most businesses it's very much beneficial to appear on search engines for keywords relating to your businesses' products and services.

How does SEO work?

SEO is all about ensuring that search engines like Google and Bing are able to read and understand your website as well as see your website as an authoritative voice in your niche.

How do I improve my websites authority?

There are multiple factors. Increasing the amount of relevant content for your niche, increasing the amount of backlinks pointing to your domain from websites in your niche as well as ensuring your website is technically sound - are just some ways.

Can I just buy backlinks?

Yes, you can - but please don't. Unfortunately, not all backlinks were born equal. Those backlinks which are achieved through genuine business relationships are more authoritative from the eyes of search engines like Google and Bing. Purchasing backlinks can have a negative impact on your domains authority and actually make it more difficult to reach the goal you're trying to achieve.

How can I check my keyword rankings?

Drop me an email with the subject: "Send me my website's rankings" to and I'll send you list of yours the same day.

When am I likely to start seeing results from SEO?

This is dependant on the competitive and the number of hours invested into increasing the authority of your domain. It doesn't happen over night, but in the long term for many business models is a great way to gain free traffic.

SEO services Leicester

Are you looking for trustworthy digital marketing based in Leicester? If yes, then you have come to the right place. Our Visibility agency specialises in all things related to SEO as well as PPC. Our ethical SEO strategies are developed by a team of experienced SEO experts. We always stay up to date with SEO strategies, so we know how to implement the best SEO practices. Our SEO Leicester services include keyword and competitor research, content writing, reporting, and many more. Off-page SEO or On-Page SEO? Leave it to us. We will develop a strategy that focuses on your business goals and brings you visibility, leads, and conversions. Contact our SEO Leicester agency to discuss how we can help you.

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SEO Auditing Leicester

SEO auditing is an essential part of any successful SEO strategy. A comprehensive SEO audit involves a detailed analysis of a website's performance, including technical issues, on-page and off-page optimisation, and keyword research. By conducting an SEO audit, our SEO Leicester agency can identify areas of improvement and implement targeted strategies to improve your search engine rankings and online visibility.

Our SEO audits typically begin with a thorough analysis of a website's technical performance, including factors such as page speed, crawl errors, broken links, and mobile responsiveness. These technical issues can significantly impact a website's search engine rankings, so it's crucial to address them as part of an SEO audit.

Next, an SEO audit will typically examine a website's on-page optimisation, including factors such as title tags, meta descriptions, and header tags. This analysis can help businesses identify opportunities to optimise their content and improve their relevance and authority in search engine results pages (SERPs).

Off-page optimisation is another important factor that is typically included in an SEO audit. This analysis examines factors such as backlinks, and local citations to determine how a website is perceived by search engines and users.

By working with a reputable Leicester-based SEO auditing agency like Visibility Agency, businesses can gain valuable insights into their website's performance and develop targeted strategies to improve their search engine rankings and online visibility. With the right approach and ongoing optimisation, you can achieve long-term success in search engine rankings and drive increased traffic, leads, and revenue.

We offer a free SEO audit for your business to show you areas that we can improve for you. Contact us now to discuss.

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Why should you work with our Visibility SEO Agency Leicester?

Our Agency has years of experience in creating bespoke SEO strategies. We are one of the best digital marketing agencies in Leicester and we love helping businesses to grow. We understand how it is to spend money on low-performing ads. With us, you will be able to reach your business goals and gain more conversions. 

We have expertise in all things related to SEO such as organic search, technical SEO, on-page and off-page SEO as well as local SEO. We offer flexible contracts that you can pause at any moment if you would like to. Our team has great communication skills and we try to be always on the same page with our clients. Our success is your success. 

If you are interested in working with us, don’t hesitate to book a free SEO audit. We will share SEO tips with you that can help to take your business to the next level. 

Let's make it happen

Our talented team of SEO experts cover all aspects to ensure the success of the strategy, here are the areas we can help you with:

SEO Services Leicester

SEO (Search Engine Optimisation) is the practice of optimising a website or webpage to increase the quality and quantity of its traffic from a search engine’s results.

Keyword Research

Keywords are super important. Keywords are how people search on search engines to find information about products and services. They might be looking to buy straight away, or they might just be searching for pricing or what exactly a product or service involves. These are all keywords which we can use to try to gain traffic.


Google Rankings

The websites that google ranks on the first page of its search results for any given search are the ones they consider to be the most relevant and useful to the user. Our aim is to help your website rank as high as possible.


Content is produced by marketers like us to educate, inform and entertain the target audience of the business we are working for. We aim to create high quality content that people want to read and consume. Search engines wants to push the best content to the top of its search engines. As a company that has SEO Services Leicester, we’re able to help you.

Technical SEO

Technical SEO is creating sites that search engines can crawl, read, and understand. Google does three things: it crawls pages, indexes them and ranks them. Good technical SEO ensures that all three steps are done accurately.

On-Page SEO

On-page SEO is all about controlling then things you can control. After conducting keyword research, you’ll be able to apply the most relevant terms to your website – chosing which page you want a specific keyword or group of keywords to rank for. As a company that has SEO Services Leicester, we’re able to help you.

Off-Page SEO

Off page SEO involves all actions you take to impact your search engine ranking that is outside of your website. This can include building backlinks, and activity on social media.

Link Building

Links are the currency of the web. The websites that are found to have a lot of them are deemed ‘authoritative’ and are awarded with high rankings on Google. As a company that has SEO Services Leicester, we’re able to help you.

Local SEO

Local SEO is the practice of optimising your website for a specific local area. Being found online by your local audiences highly increases your businesses’ chance of survival.

Local SEO is an essential aspect of online marketing that can help your business increase its visibility across search engine results pages (SERPs) and reach its target audiences in specific geographic areas. By focusing on local SEO strategies, businesses can ensure that their websites appear at the top of search results when people in their local area search for relevant keywords.

One way to optimise your website for local search is to include specific keywords related to your location. Our SEO packages in Leicester, include local keyword research as well as competitor research. For example, if you’re a marketing business based in Leicester, you may include keywords like “SEO packages Leicester” and “SEO Leicester” on some of your pages. This can help you attract local customers who are looking for SEO services in that area.

Another important aspect of local SEO is creating and optimising your Google My Business profile. This allows you to provide accurate and up-to-date information about your business, including your address, phone number, and hours of operation. It also allows you to showcase your business with photos and respond to customer reviews. Our SEO Leicester agency can do it all for you.

Investing in local SEO can be an effective way to attract more customers to your business, increase your visibility online, and ultimately drive more revenue. Our experts know how to win local customers. 

Core Web Vitals

Improving your core web vitals makes for a better user experience, they are also a ranking factor for Google search as part of the new page experience signals.

Visibility Agency Digital Marketing Podcast

The Visibility Agency® Digital Marketing podcast is produced by Visibility Agency®, A Digital Marketing Agency Providing Maximum Visibility, Minimum Stress.

The host of the show is George Allsop and he is often joined by Co-Founder, Anna Allsop.

In each episode, we’re either talking to marketers about their journeys and lifting the lid on their experiences or we’re providing insights into best practises and the latest news and trends in the fast paced world of digital marketing.

Watch Latest Episode