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SEO Case Study

Marketing campaign generates 148% increase in enquiries

The Brief

Although we work with MX Display on a range of other channels, this case study focuses on the SEO strategy. We were tasked with increasing the visibility of their keywords in organic positions on Google and other search engines. We needed to generate additional brand awareness to increase the number of leads and sales.

The Strategy

One of the most important aspects of SEO and any marketing in general is to understand who the customer is, what they want and which messages they are most likely to respond to. We set about with numerous planning sessions to really get under the skin of MX Display to find out what their customers want. Whenever the Visibility team gets their hands on a new client’s website, there are often changes which can be made to the existing website to boost traffic, leads and sales in a short time. Optimising current pages in certain ways to increase their visibility in the search results is the goal.

+ much more, see the full case study for more info.

The Results

We’ve been generating results for MX Display since 2019. Here are just some of the achievements we’ve made with the account:

-> Year-on-year increases of 107% in website traffic
-> 110% increase in new users year-on-year
-> Bounce rate has been reduced by 7%,
-> A huge 148% increase in website conversions

Our Approach

Our team takes time to learn your business, the niche you operate in and the resources your organisation has. We then develop a bespoke strategy to utilise your current assets and invest the time into those tasks we’re better suited at actioning. This lean approach is favoured by our clients as it seeks to maximise your return-on-investment (ROI).


What To Expect

More Backlinks

Our team of digital marketers are here to guide you to creating high quality and more useful backlinks in order to gain success.

Better Content

Useful and relevant content is something that our team is experienced in creating. We are here to push you to grow your organic traffic.

Optimised Website

We have a technical digital marketing team who are trained in everything tech in order to keep your site running smoothly.

Let's make it happen

Our talented team of SEO experts cover all aspects to ensure the success of the strategy, here are the areas we can help you with:

SEO Loughborough

SEO stands for search engine optimisation and is essential in allowing your site to become more visible for Google and other search engines. By making your site more visible is it easier to increase your organic traffic and therefore gain more customers.

Keyword Research

Keywords are words/ phrases used by search engine users in order to find what they want or need. Knowing what they’re searching for will allow you to provide them with the right information. This will then lead to higher rankings by Google and other search engines.

Google Rankings

Following on from keywords, once Google knows you have got the right content and it is going to be helpful for the user they then rank your site in order or importance to the users search query. The sites with the most relevant and useful content till be placed at the top of the search engine results page.


Useful and relevant content is so important when it comes to creating a site that you want to be successful. When writing content it must be relevant to the products/ services that you are selling as well as the needs and wants of your chosen target audience.

Technical SEO

Technical SEO is making sure that your site is running to its best and all technical aspects are working to the best of its ability. With a site working to its best Google is able to easily crawl and index it when it comes to deciding where to place your website in its ranking process.

On-Page SEO

Images, videos, text and URLs are all examples of aspects of On-page SEO. small changes can be made to these elements in order to gain higher rankings from Google. Google loves content that is unique and full. Without this your site is highly unlikely to score a high ranking with search engines.

Off-Page SEO

Google appreciates a site that has good Off-page SEO. This involves any content that exists away from you site itself. For example this can be: blogs, guest blogs, social media posts and even backlinks. Without Off-page SEO search engines won’t know the worth of your site in society.

Link Building

Building links is essential. Links are built when another site adds a link to your website on their own website. This link is seen by Google when it crawls and indexes your site. This then indicates to Google that your site holds some authority. The more links that can be built the better it will be for your rankings.

Local SEO

Having good Local SEO is important when it comes to rankings. With a high local presence it is seen by Google as having some sort of authority when it comes to the products and/ or services you sell. Good Local SEO is key to increasing your growth.

Core Web Vitals

There are a set of three metrics that Google uses in order to rate whether your site is running its best. These metrics monitor the user’s experience when they are on your site. The better the user experience the higher the ranking you will be given by Google.

Visibility Agency Digital Marketing Podcast

The Visibility Agency® Digital Marketing podcast is produced by Visibility Agency®, A Digital Marketing Agency Providing Maximum Visibility, Minimum Stress.

The host of the show is George Allsop and he is often joined by Co-Founder, Anna Allsop.

In each episode, we’re either talking to marketers about their journeys and lifting the lid on their experiences or we’re providing insights into best practises and the latest news and trends in the fast paced world of digital marketing.

Watch Latest Episode