SEO Management for Software Companies

  • More Leads
  • More Sales
  • Increased Revenue
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Do these issues sound familiar?

  • Difficult to obtain backlinks
  • Unsure what content to write
  • Lack effective SEO strategy
  • No time to implement
  • Technical knowledge issues
It doesn't have to be this way

Our Approach

Our team takes time to learn your business, the niche you operate in and the resources your organisation has. We then develop a bespoke strategy to utilise your current assets and invest the time into those tasks we’re better suited at actioning. This lean approach is favoured by our clients as it seeks to maximise your return-on-investment (ROI).


What To Expect

More Backlinks

Our team is trained to provide you with the best strategies to increase the quality of your backlinks.

Better Content

Our marketers are skilled in creating content to suit your target audience and increase your chances of gaining higher rankings.

Optimised Website

We help you and your corporate team create a website that performs to the best of its ability.

What our Customers & Partners Say

Featured Case Study

Forest Rock

The Brief

The priorities for the management team at Forest rock were to increase their online visibility, increasing brand awareness, increase leads and of course the bottom line - sales. Given the nature of the organisation with multiple products and services as well as distribution channels - the team at Visibility knew that prioritisation would be a key consideration.

The Strategy

Working with their in-house team, Visibility consulted on the design and build of the website which included the market research, competitor research and keyword research. This was done to establish that the direction for the new site, given the number of services offered would be the right one.

The Results

Despite the Covid-19 pandemic, we saw some fantastic results in 2020 for our digital partner Forest Rock. Total traffic rose by 1,818 % and from that we saw an 868% increase in organic traffic. Although we cannot share the details, with a change in how their customers purchase products, we also saw a huge growth in online sales with a big contributor of that being Organic Search (SEO) and Paid Search (PPC).

Let's make it happen

Our talented team of SEO experts cover all aspects to ensure the success of the strategy, here are the areas we can help you with:

SEO for Software Companies

SEO stands for search engine optimisation, and it involves optimising your website in order to rank higher on Google. Consumers tend to click on the first website they see when it comes to searching for answers and with an optimised website this gives you a better opportunity to rank highly.

Keyword Research

When consumers are searching for Software companies, they usually have similar search queries and questions. This means the terms they use will be similar. The aim is to figure out these words and phrases and use them within your content in order to be able to rank for these keywords. 

Google Rankings

Google and other search engines rank pages and websites in order of relevance and usefulness in relation to the user’s search query. The higher up on the search ranking list the more useful and relevant your page is for the user when it comes to searching for Software companies.


Good content is very important when it comes to SEO and if done correctly it can bring an increased number of sales and revenue to your Software company. Content must target your desired target audience in order to be clicked on and ranked higher.

Technical SEO

Technical SEO involves making changes to the technical aspect of your webpage in order to improve crawling and indexing. These changes are made in order to keep up with the changes of search engines such as Google.

On-Page SEO

On-page SEO is important in order to identify whether your website and content is relevant to the searcher’s query. On-page SEO leads to an increase in rankings and then in turn an increase in organic traffic.

Off-Page SEO

Off page SEO is important in order to signal to Google that your Software company site is authoritative. Optimising Off page SEO can be done by things such as blogs, backlinks and social media posts and shares. 

Link Building

Building links is a form of off page SEO. The more links your site has the higher likely you are to rank higher on Google. Backlinks are a signal to search engines that your site is credible and holds value to consumers’ search queries.

Local SEO

Local SEO targets the area around that of your Software Company. It involves increasing your visibility within and around the area in which your company is situated. In turn it will help drive organic traffic to your Software Company website.


Core Web Vitals

Google evaluates the performance of a website in relation to the three metrics it has come up with. These measure the experience of the user and how enjoyable their experience is when using the site.

Visibility Agency Digital Marketing Podcast

The Visibility Agency® Digital Marketing podcast is produced by Visibility Agency®, A Digital Marketing Agency Providing Maximum Visibility, Minimum Stress.

The host of the show is George Allsop and he is often joined by Co-Founder, Anna Allsop.

In each episode, we’re either talking to marketers about their journeys and lifting the lid on their experiences or we’re providing insights into best practises and the latest news and trends in the fast paced world of digital marketing.

Watch Latest Episode