Bespoke SEO for Recruitment Agencies

  • More Leads
  • More Sales
  • Increased Revenue
Free Website Review


Do these issues sound familiar?

  • Difficult to obtain backlinks
  • Unsure what content to write
  • Lack effective SEO strategy
  • No time to implement
  • Technical knowledge issues
It doesn't have to be this way

Our Approach

Our team takes time to learn your business, the niche you operate in and the resources your organisation has. We then develop a bespoke strategy to utilise your current assets and invest the time into those tasks we’re better suited at actioning. This lean approach is favoured by our clients as it seeks to maximise your return-on-investment (ROI).

We’ve Worked With...

Those Who Trust Us


What To Expect

More Backlinks

Backlinks are the most important factor affecting your ability to rank in Google and earn free traffic to your website. Our digital marketing team will help you build a solid backlink strategy to guide you to success.

Better Content

Our skilled team of content writers will help you and your team create text that is relevant and valuable to increase engagement with your audience.

Optimised Website

We seek to help you improve the way your website is performing to increase your leads and sales.

What our Customers & Partners Say

Featured Case Study

Forest Rock

The Brief

The priorities for the management team at Forest rock were to increase their online visibility, increasing brand awareness, increase leads and of course the bottom line - sales. Given the nature of the organisation with multiple products and services as well as distribution channels - the team at Visibility knew that prioritisation would be a key consideration.

The Strategy

Working with their in-house team, Visibility consulted on the design and build of the website which included the market research, competitor research and keyword research. This was done to establish that the direction for the new site, given the number of services offered would be the right one.

The Results

Despite the Covid-19 pandemic, we saw some fantastic results in 2020 for our digital partner Forest Rock. Total traffic rose by 1,818 % and from that we saw an 868% increase in organic traffic. Although we cannot share the details, with a change in how their customers purchase products, we also saw a huge growth in online sales with a big contributor of that being Organic Search (SEO) and Paid Search (PPC).


How long will it take for me to rank position 1?

Each keyword has its own unique competitors. So, the level of competition for that specific term will depend how easily it is to rank for that term. Best practises should also be applied to your domain too to encourage such rankings.

How much does SEO cost?

Depending on what you want to achieve, determines the SEO strategies which we will employ. We develop strategies to encourage the biggest ROI as soon as possible. The cost ultimately depends on a number of factors bespoke to your business aims.

How can my team support the SEO strategy?

We advocate to all businesses to make use of exists resources. If you have an in-house team with skills that can support the SEO strategy, we're more than happy to work with you and your team to push the SEO strategy forward.

Do I really need SEO?

It depends. Depending on your business model and other marketing channels you may not require SEO. However, for most businesses it's very much beneficial to appear on search engines for keywords relating to your businesses' products and services.

How does SEO work?

SEO is all about ensuring that search engines like Google and Bing are able to read and understand your website as well as see your website as an authoritative voice in your niche.

How do I improve my websites authority?

There are multiple factors. Increasing the amount of relevant content for your niche, increasing the amount of backlinks pointing to your domain from websites in your niche as well as ensuring your website is technically sound - are just some ways.

Can I just buy backlinks?

Yes, you can - but please don't. Unfortunately, not all backlinks were born equal. Those backlinks which are achieved through genuine business relationships are more authoritative from the eyes of search engines like Google and Bing. Purchasing backlinks can have a negative impact on your domains authority and actually make it more difficult to reach the goal you're trying to achieve.

How can I check my keyword rankings?

Drop me an email with the subject: "Send me my website's rankings" to and I'll send you list of yours the same day.

When am I likely to start seeing results from SEO?

This is dependant on the competitive and the number of hours invested into increasing the authority of your domain. It doesn't happen over night, but in the long term for many business models is a great way to gain free traffic.

Let's make it happen

Our talented team of SEO experts cover all aspects to ensure the success of the strategy, here are the areas we can help you with:

SEO for Recruitment Agencies

Search engine optimisation for recruitment agencies focuses only on organic results and doesn’t include PPC optimisation.

Keyword Research

Keyword research is the first step in the SEO copywriting process and an essential part of your SEO strategy. We help you find the Keywords or phrases your customers search for when searching for recruitment agencies. We provide SEO for Recruitment Agencies, get in touch. 

Google Rankings

 Google ranking factors are a list of criteria that Google uses to rank websites. The websites that meet these criteria to the best standards are ranked highly by Google as a result. We provide SEO for Recruitment Agencies, get in touch.


Good content is the cornerstone of any effective online marketing campaign. Good content must be valuable and relevant to the target audience.

Technical SEO

Technical SEO is all about improving the performance of your website and boosting the user experience for the users searching for recruitment agencies. We provide SEO for Recruitment Agencies, get in touch.

On-Page SEO

On-Page SEO is a set of on-page factors Google uses to rank your site. It is highly important for recruitment agencies to rank highly on Google.

Off-Page SEO

Off-Page SEO is everything outside of Google’s search engine algorithm that might affect how high or low your web pages show in Google’s rankings when they’re searched for by someone who is searching for recruitment agencies. We provide SEO for Recruitment Agencies, get in touch.

Link Building

There are two kinds of links. First, earned links, which are links where external sources choose to cite you. Second, created links, such as the links you get in content or your bio when you have a guest blogging strategy. Both are just as important as each other and are essential in SEO. 

Local SEO

Getting a local business to rank highly on search engines is becoming much more difficult. Local SEO has become increasingly competitive as more and more businesses recognise that they need to optimise for local searches – both for the local pack, and for localised organic rankings.


Core Web Vitals

Core Web Vitals are Google’s way of quantifying user experience and are key ranking factors for web pages. We provide SEO for Recruitment Agencies, get in touch.

Visibility Agency Digital Marketing Podcast

The Visibility Agency® Digital Marketing podcast is produced by Visibility Agency®, A Digital Marketing Agency Providing Maximum Visibility, Minimum Stress.

The host of the show is George Allsop and he is often joined by Co-Founder, Anna Allsop.

In each episode, we’re either talking to marketers about their journeys and lifting the lid on their experiences or we’re providing insights into best practises and the latest news and trends in the fast paced world of digital marketing.

Watch Latest Episode