SEO Management for Manufacturing Companies

  • More Leads
  • More Sales
  • Increased Revenue
Free Website Review


Do these issues sound familiar?

  • Difficult to obtain backlinks
  • Unsure what content to write
  • Lack effective SEO strategy
  • No time to implement
  • Technical knowledge issues
It doesn't have to be this way

Our Approach

Our team takes time to learn your business, the niche you operate in and the resources your organisation has. We then develop a bespoke strategy to utilise your current assets and invest the time into those tasks we’re better suited at actioning. This lean approach is favoured by our clients as it seeks to maximise your return-on-investment (ROI).


What To Expect

More Backlinks

With the help of our marketing team, we are able to help you create high quality backlinks. Backlinks should be of high quality and relevant. The more backlinks that are created the better chance you have to rank highly on Google.

Better Content

Content must be relevant and useful to the search query of the user. Digital marketers within our team are able to push you to create the best content.

Optimised Website

In order to rank higher on Google, having a website that works to the best of its ability is crucial. Our educated team has the necessary tools to help your corporate team reach this goal.

What our Customers & Partners Say

Featured Case Study

Forest Rock

The Brief

The priorities for the management team at Forest rock were to increase their online visibility, increasing brand awareness, increase leads and of course the bottom line - sales. Given the nature of the organisation with multiple products and services as well as distribution channels - the team at Visibility knew that prioritisation would be a key consideration.

The Strategy

Working with their in-house team, Visibility consulted on the design and build of the website which included the market research, competitor research and keyword research. This was done to establish that the direction for the new site, given the number of services offered would be the right one.

The Results

Despite the Covid-19 pandemic, we saw some fantastic results in 2020 for our digital partner Forest Rock. Total traffic rose by 1,818 % and from that we saw an 868% increase in organic traffic. Although we cannot share the details, with a change in how their customers purchase products, we also saw a huge growth in online sales with a big contributor of that being Organic Search (SEO) and Paid Search (PPC).

Let's make it happen

Our talented team of SEO experts cover all aspects to ensure the success of the strategy, here are the areas we can help you with:

SEO for Manufacturing Companies

Optimising your search engine is an essential way to increase the visibility of your manufacturing company. Through optimising your search engine, it will enable you to rank higher within search engines.

Keyword Research

It is essential to guide your content strategy based on the keywords and phrases used by your target audience. Users are often using the same search phrases and words by finding which phrases they use; it is important to incorporate these within the content you create. 

Google Rankings

Google uses spiders to crawl your Manufacturing company’s site in order to read through your content. The highest ranked webpages are the ones that answer the queries of the user in the best possible way. It is an aim to make it as high up the rankings as possible to gain more organic traffic.


Content comes in the form of images, text, and videos. Anything that is uploaded onto your webpage is known as content. Content that is uploaded must answer the search queries of the users. Therefore, must be useful and helpful targeted directly towards the desired audience.

Technical SEO

Allowing your site to be easily crawled and indexed is essential when it comes to SEO. Google and other search engines need to be able to crawl and index your pages in the easiest way possible in order to decide where to rank your manufacturing site in relation to the search query.

On-Page SEO

On page SEO factors include your technical set-up, the quality of your code, textual and visual content, and user-friendliness of your site. If your website is working to its best it will most likely start to rank within search engines.

Off-Page SEO

Off-page factors are things such as links from other websites, social media attention and other marketing activities that take place outside your own website. The more relevant links you get, the higher your ranking in Google will be.

Link Building

Building Links is key to SEO and ranking within search engines. The more relevant links your Manufacturing Companies website creates the better ranking you will get.  This is a form of Off-page SEO and is essential to any SEO strategy.

Local SEO

Local SEO focuses on optimising a website in order to increase its organic traffic, brand awareness and leads from local searches. Local SEO tasks include keyword research and building ‘NAP’ citations.


Core Web Vitals

The user’s experience is essential when it comes to using a webpage. Google has come up with three core web vitals in order to monitor the experience users have with web pages. The better the user the experience when using your site, the higher the ranking the page will receive.

Visibility Agency Digital Marketing Podcast

The Visibility Agency® Digital Marketing podcast is produced by Visibility Agency®, A Digital Marketing Agency Providing Maximum Visibility, Minimum Stress.

The host of the show is George Allsop and he is often joined by Co-Founder, Anna Allsop.

In each episode, we’re either talking to marketers about their journeys and lifting the lid on their experiences or we’re providing insights into best practises and the latest news and trends in the fast paced world of digital marketing.

Watch Latest Episode