SEO Management for Insurance Companies

  • More Leads
  • More Sales
  • Increased Revenue
Free Website Review


Do these issues sound familiar?

  • Difficult to obtain backlinks
  • Unsure what content to write
  • Lack effective SEO strategy
  • No time to implement
  • Technical knowledge issues
It doesn't have to be this way

Our Approach

Our team takes time to learn your business, the niche you operate in and the resources your organisation has. We then develop a bespoke strategy to utilise your current assets and invest the time into those tasks we’re better suited at actioning. This lean approach is favoured by our clients as it seeks to maximise your return-on-investment (ROI).


What To Expect

More Backlinks

Backlinks are a form of Off-page SEO. The more backlinks your website has the higher you’re likely to rank on Google.

Better Content

Our team is skilled in creating content that is suited to your target audience, designing it to be filled with engaging content catered to your demographic.

Optimised Website

Having a website that works to its best ability is a key step towards ranking higher within search engines. We have a skilled workforce to help your website work to its best.

What our Customers & Partners Say

Featured Case Study

Forest Rock

The Brief

The priorities for the management team at Forest rock were to increase their online visibility, increasing brand awareness, increase leads and of course the bottom line - sales. Given the nature of the organisation with multiple products and services as well as distribution channels - the team at Visibility knew that prioritisation would be a key consideration.

The Strategy

Working with their in-house team, Visibility consulted on the design and build of the website which included the market research, competitor research and keyword research. This was done to establish that the direction for the new site, given the number of services offered would be the right one.

The Results

Despite the Covid-19 pandemic, we saw some fantastic results in 2020 for our digital partner Forest Rock. Total traffic rose by 1,818 % and from that we saw an 868% increase in organic traffic. Although we cannot share the details, with a change in how their customers purchase products, we also saw a huge growth in online sales with a big contributor of that being Organic Search (SEO) and Paid Search (PPC).

Let's make it happen

Our talented team of SEO experts cover all aspects to ensure the success of the strategy, here are the areas we can help you with:

SEO for Insurance Companies

SEO is a process of setting strategies to grow your Insurance Company’s website to high search engine ranks, so it gains more visibility on the web.

Keyword Research

You need to ensure that the SEO keywords used in your content matches with your brand, product, or service to the keywords that your customer uses when looking for Insurance Companies.

Google Rankings

When a crawler visits a website, it picks over the entire website’s content (i.e., the text) and stores it in a database. It also stores all the external and internal links to the website.


The content of your site shouldn’t only be of high quality but also relevant to what the users demand. Using the right keywords, helps the users and the search engine to scan through the site and know what the sites about. The more quality and relevant content you provide, the higher the chances of search engines ranking your site higher.  

Technical SEO

Technical SEO refers to the fundamental building blocks behind your Insurance Companies site. The technical elements behind your site control if and how Google can access your site.

On-Page SEO

On-page SEO includes all the elements that live on the pages of your site.

You have the most control over these factors, as you can optimise them by editing your copy, content, and HTML. Optimising these factors can be time-intensive, but it’s entirely under your control.

Off-Page SEO

Off-page SEO can last for years, increasing your site’s domain rating in the eye of Google and other search engines. It involves anything that happens outside of your Insurance Companies website.

Link Building

The total number of backlinks can often include many links from the same referring domain or multiple referring domains. It’s common for referring domains to link back to your content if it is relevant, authoritative, or useful in some way to their own domain.

Local SEO

Local SEO is becoming one of the essential components to every Insurance Company and brand that wants long-term success across search engines.


Core Web Vitals

Core Web Vitals are incredibly important parts of Google’s measurement of user experience, these factors are combined with other variables to create an overall score for user experience.

Visibility Agency Digital Marketing Podcast

The Visibility Agency® Digital Marketing podcast is produced by Visibility Agency®, A Digital Marketing Agency Providing Maximum Visibility, Minimum Stress.

The host of the show is George Allsop and he is often joined by Co-Founder, Anna Allsop.

In each episode, we’re either talking to marketers about their journeys and lifting the lid on their experiences or we’re providing insights into best practises and the latest news and trends in the fast paced world of digital marketing.

Watch Latest Episode