SEO Management for Construction Companies

  • More Leads
  • More Sales
  • Increased Revenue
Free Website Review


Do these issues sound familiar?

  • Difficult to obtain backlinks
  • Unsure what content to write
  • Lack effective SEO strategy
  • No time to implement
  • Technical knowledge issues
It doesn't have to be this way

Our Approach

Our team takes time to learn your business, the niche you operate in and the resources your organisation has. We then develop a bespoke strategy to utilise your current assets and invest the time into those tasks we’re better suited at actioning. This lean approach is favoured by our clients as it seeks to maximise your return-on-investment (ROI).


What To Expect

More Backlinks

Increasing the quality and the number of backlinks your website has will increase your rankings on Google. We are here to help achieve this.

Better Content

Knowing what your target audience are looking for is essential when writing content. We can help target your content towards your demographic.

Optimised Website

Your website should be easy to navigate and help people to easily find what they’re looking for if you want to improve Google rankings. With our digital marketing team, we aim to better your website's operations.

What our Customers & Partners Say

Featured Case Study

Forest Rock

The Brief

The priorities for the management team at Forest rock were to increase their online visibility, increasing brand awareness, increase leads and of course the bottom line - sales. Given the nature of the organisation with multiple products and services as well as distribution channels - the team at Visibility knew that prioritisation would be a key consideration.

The Strategy

Working with their in-house team, Visibility consulted on the design and build of the website which included the market research, competitor research and keyword research. This was done to establish that the direction for the new site, given the number of services offered would be the right one.

The Results

Despite the Covid-19 pandemic, we saw some fantastic results in 2020 for our digital partner Forest Rock. Total traffic rose by 1,818 % and from that we saw an 868% increase in organic traffic. Although we cannot share the details, with a change in how their customers purchase products, we also saw a huge growth in online sales with a big contributor of that being Organic Search (SEO) and Paid Search (PPC).

Let's make it happen

Our talented team of SEO experts cover all aspects to ensure the success of the strategy, here are the areas we can help you with:

SEO for Construction Companies

Search engine optimisation (SEO) is often about making small modifications to parts of your construction company’s website. Allowing it to be more visible for Google and other search engines.

Keyword Research

Google’s SEO technology operates on the likelihood that when people query about the same products, they enter the same terms. These common terms are called keywords. Good SEO requires that you add “SEO keywords” to your web pages.

Google Rankings

It’s common knowledge that rankings in Google search results are important. The higher the ranking the higher likely your Construction Company will gain an increase in organic traffic.Google crawls and indexes pages to decide where to place them in their ranking system.


Creating compelling and useful content will likely influence your website more. This could be through blog posts, social media services, email, forums, or other means. Content must be useful to your target audiences’ search query.

Technical SEO

Technical SEO aims at improving the crawling and indexing of the site by Google algorithms. It includes improving the speed, structure, URL canonicalisation, and more.

On-Page SEO

On-Page SEO contains what your site is about and involves strategies such as tags, snippets, high quality images, backlinks you have given, building a website that is useable for people with disabilities or accessibility limitations. Basically, on-page SEO are the activities you conduct to build your construction company’s website.

Off-Page SEO

Off-page SEO covers all the SEO activities that take place outside of the confines of the website. Link building is the king of off-page SEO, plus there are many other things you can do off the website to get it to rank higher, such as good old PR, social media marketing, etc.

Link Building

Google also finds pages through links from other pages. However, you should only add links to pages that are relevant to your construction company.

Local SEO

Local SEO (local search engine optimisation) is a type of digital marketing service that businesses engage in to reach local markets by showing up in the local results when their target customers go online and search for things.


Core Web Vitals

Core Web Vitals as a set of, user-centred metrics. Using these metrics Google will reward pages which give a good user experience and may penalise those which don’t, in terms of rankings.

Visibility Agency Digital Marketing Podcast

The Visibility Agency® Digital Marketing podcast is produced by Visibility Agency®, A Digital Marketing Agency Providing Maximum Visibility, Minimum Stress.

The host of the show is George Allsop and he is often joined by Co-Founder, Anna Allsop.

In each episode, we’re either talking to marketers about their journeys and lifting the lid on their experiences or we’re providing insights into best practises and the latest news and trends in the fast paced world of digital marketing.

Watch Latest Episode