SEO Management for Car Dealers

  • More Leads
  • More Sales
  • Increased Revenue
Free Website Review


Do these issues sound familiar?

  • Difficult to obtain backlinks
  • Unsure what content to write
  • Lack effective SEO strategy
  • No time to implement
  • Technical knowledge issues
It doesn't have to be this way

Our Approach

Our team takes time to learn your business, the niche you operate in and the resources your organisation has. We then develop a bespoke strategy to utilise your current assets and invest the time into those tasks we’re better suited at actioning. This lean approach is favoured by our clients as it seeks to maximise your return-on-investment (ROI).


What To Expect

More Backlinks

Backlinks are important in gaining organic traffic for your company. Our skilled team are here to guide you through to your objectives.

Better Content

Content should be engaging and useful to the user in order to grab their attention. Our marketers have skills in order to create this for you.

Optimised Website

A site that operates at the best quality will increase your chances at ranking highly. With our technical tools and strategies, we are here to help your site work to its best.

What our Customers & Partners Say

Featured Case Study

Forest Rock

The Brief

The priorities for the management team at Forest rock were to increase their online visibility, increasing brand awareness, increase leads and of course the bottom line - sales. Given the nature of the organisation with multiple products and services as well as distribution channels - the team at Visibility knew that prioritisation would be a key consideration.

The Strategy

Working with their in-house team, Visibility consulted on the design and build of the website which included the market research, competitor research and keyword research. This was done to establish that the direction for the new site, given the number of services offered would be the right one.

The Results

Despite the Covid-19 pandemic, we saw some fantastic results in 2020 for our digital partner Forest Rock. Total traffic rose by 1,818 % and from that we saw an 868% increase in organic traffic. Although we cannot share the details, with a change in how their customers purchase products, we also saw a huge growth in online sales with a big contributor of that being Organic Search (SEO) and Paid Search (PPC).

Let's make it happen

Our talented team of SEO experts cover all aspects to ensure the success of the strategy, here are the areas we can help you with:

SEO for Car Dealers

Enabling your site to be more visible is one thing that should be done to increase your rankings. This is known as SEO. Search engines and consumers should be able to view your site easily and should be readily available for users when searching for answers.

Keyword Research

Keyword research should be done efficiently in order to understand the needs and wants of your target audience. The words they use to search for companies and businesses that offer similar services as you should be used in order to gain visibility and increase ranking opportunity.

Google Rankings

Google crawls and indexes web pages in order to decide which to rank in which order. Google decides based on a number of factors where to place each web page when users search for certain things. Your Car dealers should adhere to and follow the steps it takes to be at a chance of ranking highly with search engines.


Content must be catered towards your desired target audience in order to grab their attention within search engine results pages. Users will only click on your link if they believe it is relevant and useful to their search query. This being said Google will also rank the sites they think best answer the needs of the users search query.

Technical SEO

Technical SEO involves changes made to your site to allow for your site to be easily crawled by search engines. The Car Dealer site should also allow for users to use the site easily and without any technical difficulties. By doing this it allows for Google to notice the ease of using your site and will therefore increase your ranking.

On-Page SEO

If you are making changes to your Car Dealer site yourself, this is known as On-page SEO. any changes made by the creator themselves directly to the webpages is known as On-page SEO. Changes done could include the change in content, images, or the URL. making it easier for the user and search engines to navigate.

Off-Page SEO

Off-page SEO is any changes made outside the site itself. This could be a range of things from backlinks to blogs. These changes are made in order to drive organic traffic to your Car Dealer site from external sources such as other webpages and social media sites.

Link Building

Building links is a form of Off-page SEO and involves getting other webpages to link to your page or vice versa. This again increases the organic traffic towards your Car Dealer site and in turn could potentially increase sales for your dealership. Good link building could potentially increase your rankings within search engine results pages.

Local SEO

Local search engine optimisation involves the area in which your Car Dealer operates in. The main goal is to appear at the top of searches when your ideal consumer searches for Car Dealerships within the area in which you operate or appear at the top of search engine results when your desired consumer searches for the goods/ services you offer.


Core Web Vitals

Adhering to Google’s three main metrics will in turn increase your chances at ranking highly within search engines. The three metrics work to tell Google the quality of experience users is facing when interacting with your webpages. The better the quality of interaction the higher chance you have at ranking highly within searches.

Visibility Agency Digital Marketing Podcast

The Visibility Agency® Digital Marketing podcast is produced by Visibility Agency®, A Digital Marketing Agency Providing Maximum Visibility, Minimum Stress.

The host of the show is George Allsop and he is often joined by Co-Founder, Anna Allsop.

In each episode, we’re either talking to marketers about their journeys and lifting the lid on their experiences or we’re providing insights into best practises and the latest news and trends in the fast paced world of digital marketing.

Watch Latest Episode