SEO Agency Derby

  • More Leads
  • More Sales
  • Increased Revenue
Free Website Review


Do these issues sound familiar?

  • Difficult to obtain backlinks
  • Unsure what content to write
  • Lack effective SEO strategy
  • No time to implement
  • Technical knowledge issues
It doesn't have to be this way

The Marketing Geeks

Our Team

George Allsop

Managing Director & Founder

Anna Allsop


Dinija Ramanauska

Marketing Assistant

Ariel Zagórski

Video Editor

Rona Bernardino

Paid Media Executive

Paweł Sawczuk

Lead Web Developer

Our Approach

Our team takes time to learn your business, the niche you operate in and the resources your organisation has. We then develop a bespoke strategy to utilise your current assets and invest the time into those tasks we’re better suited at actioning. This lean approach is favoured by our clients as it seeks to maximise your return-on-investment (ROI).

We’ve Worked With...

Those Who Trust Us


What To Expect

More Backlinks

Our team of expert digital marketers help lead your management team to discover backlink opportunities to achieve your commercial goals.

Better Content

Our team of expert digital marketers use strategies, techniques, and tactics to fulfil your business goals by using the most relevant content to serve, attract and engage customers.

Optimised Website

Our team of expert digital marketers use tools, advanced strategies and experiments to improve the performance of your website to achieve your objectives.

What our Customers & Partners Say

Featured Case Study

Forest Rock (Loughborough)

The Brief

The priorities for the management team at Forest rock were to increase their online visibility, increasing brand awareness, increase leads and of course the bottom line - sales. Given the nature of the organisation with multiple products and services as well as distribution channels - the team at Visibility knew that prioritisation would be a key consideration.

The Strategy

Working with their in-house team, Visibility consulted on the design and build of the website which included the market research, competitor research and keyword research. This was done to establish that the direction for the new site, given the number of services offered would be the right one.

The Results

Despite the Covid-19 pandemic, we saw some fantastic results in 2020 for our digital partner Forest Rock. Total traffic rose by 1,818 % and from that we saw an 868% increase in organic traffic. Although we cannot share the details, with a change in how their customers purchase products, we also saw a huge growth in online sales with a big contributor of that being Organic Search (SEO) and Paid Search (PPC).


How long will it take for me to rank position 1?

Each keyword has its own unique competitors. So, the level of competition for that specific term will depend how easily it is to rank for that term. Best practises should also be applied to your domain too to encourage such rankings.

How much does SEO cost?

Depending on what you want to achieve, determines the SEO strategies which we will employ. We develop strategies to encourage the biggest ROI as soon as possible. The cost ultimately depends on a number of factors bespoke to your business aims.

How can my team support the SEO strategy?

We advocate to all businesses to make use of exists resources. If you have an in-house team with skills that can support the SEO strategy, we're more than happy to work with you and your team to push the SEO strategy forward.

Do I really need SEO?

It depends. Depending on your business model and other marketing channels you may not require SEO. However, for most businesses it's very much beneficial to appear on search engines for keywords relating to your businesses' products and services.

How does SEO work?

SEO is all about ensuring that search engines like Google and Bing are able to read and understand your website as well as see your website as an authoritative voice in your niche.

How do I improve my websites authority?

There are multiple factors. Increasing the amount of relevant content for your niche, increasing the amount of backlinks pointing to your domain from websites in your niche as well as ensuring your website is technically sound - are just some ways.

Can I just buy backlinks?

Yes, you can - but please don't. Unfortunately, not all backlinks were born equal. Those backlinks which are achieved through genuine business relationships are more authoritative from the eyes of search engines like Google and Bing. Purchasing backlinks can have a negative impact on your domains authority and actually make it more difficult to reach the goal you're trying to achieve.

How can I check my keyword rankings?

Drop me an email with the subject: "Send me my website's rankings" to and I'll send you list of yours the same day.

When am I likely to start seeing results from SEO?

This is dependant on the competitive and the number of hours invested into increasing the authority of your domain. It doesn't happen over night, but in the long term for many business models is a great way to gain free traffic.

Let us help you

Our talented team of SEO experts cover all aspects to ensure the success of the strategy. Get in touch now to find out more.

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Let's make it happen

Our talented team of SEO experts cover all aspects to ensure the success of the strategy, here are the areas we can help you with:

SEO Agency Derby

In simple terms, SEO is the process of improving your website to increase its visibility when people search for products or services related to your business in Google, Bing or other search engines. The better visibility, the better chance you will have to gain attention and attract new customers.

Visibility Agency Limited
103 Duffield Road
DE22 1AE

Keyword Research

Keywords are the foundation of SEO. The aim is to be visible when people search for products, services and ask questions. Without being visible – you won’t get any website traffic. Our role is to help you understand the language your target customers use when searching for your products and services. It then allows you to find the best keyword opportunities for your website. Us, as an SEO Agency Derby – can support your strategy.

Google Rankings

When Google ranks your website it looks for two things: authority and relevance. We work to improve the number of keywords your business appears on Google and other search engines for. The higher the number of keywords the greater chance your website will be found, resulting in increased leads and sales.


Content is used to attract, engage and retain an audience by creating and sharing relevant posts, articles and videos meeting the needs of your ideal consumers. The content should put forward why your business is better than the competition based on the topics they are searching for and to provide value. Us, as an SEO Agency Derby – can support your strategy.

Technical SEO

Technical SEO refers to improving the technical aspects of your website in order to increase the rankings of its pages in search engines. Our job is to make your website faster, easier to crawl and more understandable for search engines. Technical SEO is part of on-page SEO which involves improving aspects of your website in order to get a higher ranking.

On-Page SEO

On-page SEO involves optimising individual web pages in order to rank higher and gain more relevant traffic. Leading to potential increased leads and sales. Us, as an SEO Agency Derby – can support your strategy.

Off-Page SEO

Off-page is anything that is done outside of your website with the potential to affect your search engine rankings. In simple terms, it involves any tactics used that don’t include making changes to your own website or publishing content on your own page. Off-page SEO techniques are all about influencing external 3rd parties to promote your website and business.

Link Building

Link building increases authority for your website in search engines which is essential in improving rankings. It involves promoting your website to other website owners with the primary goal of securing a hyperlink on their site to your page. As a result, your website will increase its authority in the search result and can benefit from increased web traffic.

Local SEO

Local SEO is a search engine optimisation strategy that helps your business to be more visible in more local search results on Google. An example of these local searches include “Service Name / Product Name + City”. These types of searches are useful for businesses with a local presence and a local customer base.


Core Web Vitals

Core Web Vitals are a set of user-focused metrics that are designed to measure a page’s ‘health’, in terms of providing a smooth seamless experience for users.

Visibility Agency Digital Marketing Podcast

The Visibility Agency® Digital Marketing podcast is produced by Visibility Agency®, A Digital Marketing Agency Providing Maximum Visibility, Minimum Stress.

The host of the show is George Allsop and he is often joined by Co-Founder, Anna Allsop.

In each episode, we’re either talking to marketers about their journeys and lifting the lid on their experiences or we’re providing insights into best practises and the latest news and trends in the fast paced world of digital marketing.

Watch Latest Episode