Keyword Research For Your SEO Strategy

  • More Leads
  • More Sales
  • Increased Revenue
Free Website Review


Do these issues sound familiar?

  • Unsure what is Keyword Research?
  • Don’t have the tools to find opportunities
  • Lack Time To Implement
It doesn't have to be this way

Our Approach

Here at Visibility, we have an SEO team dedicated to improve your Organic Search Rankings. We conduct Keyword Research bespoke for your specific needs. Whether you’re a start-up looking to launch a new product or service or an established business looking to grow a certain commercial strategy – we can conduct Keyword Research for you.

Industry recognition


What To Expect

Search Volume Insights

Discover the opportunities to make your business a success.

Competitor Insights

Find out how your competitors are gaining so much traffic.

Clear Content Plan

A straight forward plan for creating content and driving traffic to your website.

Brands we work with...

What our Customers & Partners Say

Featured Case Study

Forest Rock

The Brief

The priorities for the management team at Forest rock were to increase their online visibility, increasing brand awareness, increase leads and of course the bottom line - sales. Given the nature of the organisation with multiple products and services as well as distribution channels - the team at Visibility knew that prioritisation would be a key consideration.

The Strategy

Working with their in-house team, Visibility consulted on the design and build of the website which included the market research, competitor research and keyword research. This was done to establish that the direction for the new site, given the number of services offered would be the right one.

The Results

Despite the Covid-19 pandemic, we saw some fantastic results in 2020 for our digital partner Forest Rock. Total traffic rose by 1,818 % and from that we saw an 868% increase in organic traffic. Although we cannot share the details, with a change in how their customers purchase products, we also saw a huge growth in online sales with a big contributor of that being Organic Search (SEO) and Paid Search (PPC).


How long will it take for me to rank position 1?

Each keyword has its own unique competitors. So, the level of competition for that specific term will depend how easily it is to rank for that term. Best practises should also be applied to your domain too to encourage such rankings.

How much does SEO cost?

Depending on what you want to achieve, determines the SEO strategies which we will employ. We develop strategies to encourage the biggest ROI as soon as possible. The cost ultimately depends on a number of factors bespoke to your business aims.

How can my team support the SEO strategy?

We advocate to all businesses to make use of exists resources. If you have an in-house team with skills that can support the SEO strategy, we're more than happy to work with you and your team to push the SEO strategy forward.

Do I really need SEO?

It depends. Depending on your business model and other marketing channels you may not require SEO. However, for most businesses it's very much beneficial to appear on search engines for keywords relating to your businesses' products and services.

How does SEO work?

SEO is all about ensuring that search engines like Google and Bing are able to read and understand your website as well as see your website as an authoritative voice in your niche.

How do I improve my websites authority?

There are multiple factors. Increasing the amount of relevant content for your niche, increasing the amount of backlinks pointing to your domain from websites in your niche as well as ensuring your website is technically sound - are just some ways.

Can I just buy backlinks?

Yes, you can - but please don't. Unfortunately, not all backlinks were born equal. Those backlinks which are achieved through genuine business relationships are more authoritative from the eyes of search engines like Google and Bing. Purchasing backlinks can have a negative impact on your domains authority and actually make it more difficult to reach the goal you're trying to achieve.

How can I check my keyword rankings?

Drop me an email with the subject: "Send me my website's rankings" to and I'll send you list of yours the same day.

When am I likely to start seeing results from SEO?

This is dependant on the competitive and the number of hours invested into increasing the authority of your domain. It doesn't happen over night, but in the long term for many business models is a great way to gain free traffic.

Let us help you

Our talented team of SEO experts cover all aspects to ensure the success of the strategy. Get in touch now to find out more.

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Let's make it happen

Our team can support you with conducting comprehensive keyword research. Discover more about the following and how they can be useful in conducting Keyword Research.

Keyword Research

Keyword Planner

Google Keyword Planner is a useful tool provided by Google Ads for completing keyword research.

Competitor Research

Want to take a look at what your competitors are up to? Looking into what keywords your competitors are rankings for can help improve your strategy.

Screaming Frog

A useful digital marketing tool is Screaming Frog which allows digital marketing experts to take a scan of any website and learn both the technical make-up of the website but also which key phrases are being applied.

Crawling Competitor Websites

By scanning your competitor websites, you’ll be able to gain insights into the technical make-up of their sites and also which keywords are being implemented.

Similar Web

This tool allows marketing professionals to look at traffic analytics of websites as well as the strategies they’re using to improve your website.


This leading digital marketing tool allows marketers to understand data around keywords, traffic levels, backlinks and much more.

Checking Manually On Google

There are many digital marketing tools available online, however conducting a manual check of your rankings on Google can go along way. Remember to clear your cache, use Incognito or another browser to remove any historic cookies.

Alternative Terms

There are certain keywords which relate directly to your product or service. There are always search that people look for which aren’t exactly your product but they are closely related. Keywords which aren’t exactly your product or service can still be relevant.

Real People

Try to consider what real people search for. Try to be less abstract and speak to your target audience and try to understand what they’re actually searching for.

Visibility Agency Digital Marketing Podcast

The Visibility Agency® Digital Marketing podcast is produced by Visibility Agency®, A Digital Marketing Agency Providing Maximum Visibility, Minimum Stress.

The host of the show is George Allsop and he is often joined by Co-Founder, Anna Allsop.

In each episode, we’re either talking to marketers about their journeys and lifting the lid on their experiences or we’re providing insights into best practises and the latest news and trends in the fast paced world of digital marketing.

Watch Latest Episode