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Does Your eCommerce Struggle With SEO?
- Not Sure How SEO Works
- Can't Keep Up With The Competition
- Hard To Produce High Quality Content
- Can't Conduct Keyword Research
What is SEO and does it really work?
SEO stands for “Search Engine Optimisation.” It is a marketing practice of increasing the quality and quantity of website traffic by improving the ranking of a website on search engines like Google or Bing. SEO involves various techniques and strategies that are used to improve the ranking of a website on search engines. These strategies include keyword research, competitor research, content optimisation, link building, and technical SEO.
One of the main goals of SEO strategies is to increase a website’s visibility in search engine results pages (SERPs). This is key because the higher a website ranks on a search engine, the more likely it is to be visited by the target audience. Thus, by optimising a website for search engines, eCommerce businesses can increase their chances of being found online and attract more potential customers.
So, does SEO work?
The short answer is yes. SEO can be very effective at improving the ranking of a website on search engines and increasing its visibility to potential customers. However, it is important to know that SEO is not a one-time fix and requires ongoing effort and maintenance. It can also take time to see the results of SEO strategies, as it takes time for search engines to crawl and index a website’s content. In the end, it is really worth it as you get highly qualified website traffic. Thus, for long-term SEO is great. It is important to have a well-planned and implemented SEO strategy in order to see the best results.
These are some of the benefits of SEO for eCommerce:
Increased Website Traffic
By improving the ranking of your website on search engines, you can increase the number of people visiting your website. This can lead to more leads, sales and revenue for your eCommerce business.
Cost-effectiveness
SEO is a cost-effective way to drive traffic to your website, as it involves optimising your website through techniques that are cheaper than paid advertising such as keyword research and on-page optimisation.
User Experience
SEO helps to improve the user experience of your website by making it easier for users to find the information they are looking for. This can lead to higher engagement and lower bounce rates.
Brand Visibility
By ranking well on search engines, your website and brand will become more visible to potential customers. This can increase brand awareness and credibility, which can lead to increased sales and revenue.
Long-term Results
The results of SEO are not immediate, but they are long-lasting. Once your website is optimised for search engines, it will continue to attract targeted traffic for a long time, provided you continue to maintain and update your website.
We’ve Worked With...
Those Who Trust Us
What our Customers & Partners Say
..."We've been working with Visibility Agency for a little over a year now and can confidently say, their customer service, communication and quality of work is the same today as it was when we first hired them. They've been the only agency we've used where we receive regular updates, meetings and monthly reports, without fail. They've been an integral part to the growth of our business and cannot recommend them highly enough for both the management of your GoogleAds and website SEO."
Chris Hall — Owner of Hall Personal Training
"Has been great working with George, he really knows his stuff."
David Lister — Director of MX Display
"George has been a real help in shaping the marketing communications at Forest Rock."
Nick Cooper — Sales and Marketing Director at Forest Rock
"The expertise provided by Visibility Agency has been a catalyst in developing our digital marketing strategy."
John Battersby — Managing Director of Fire Trade Supplies
"I just watched your website review with my manager, and we were really impressed! Thank you so much for taking the time to do that, we really appreciate the feedback, and we are looking forward to talking with you later."
Emily Dewell — Marketing Assistant at Stoneworld
***** (Google Review)
William Barron — Managing Director of Bespoke Funeral Care
"It was great to have a 1:1 meeting today with George Allsop. Would highly recommend to anyone looking for any sort of marketing advice to get in touch with George and Visibility Agency."
Daniel Huthwaite — Founder of Smaart Homes
"First page organic result now on "Deltek PIM". Very pleased with this!"
Matthew Nickerson — Director of Flo10
I connected with George yesterday on LinkedIn and he carried out an initial website review for me. The review was amazing in the detail he provided so quickly. We had a follow up call and George managed to understand my issues and also explain in a very clear way what I needed to do and how he could help. excellent communication and approach."
Allister Sly — Owner of Plantation Shutters South Limited
"We've been working with George at Visibility now for around 9 months and have had excellent results including improved SEO results and key word rankings! would highly recommend visibility!"
Jenna Ward — Marketing Assistant at Alpha Rail
"Truthful, honest and competent! At first I didn't expect to learn so much about different marketing strategies and tools. No regrets in working with Visibility."
Dinija Ramanauska — Intern at Visibility Agency
Featured Case Study
Forest Rock (Loughborough)
The Brief
The priorities for the management team at Forest rock were to increase their online visibility, increasing brand awareness, increase leads and of course the bottom line - sales. Given the nature of the organisation with multiple products and services as well as distribution channels - the team at Visibility knew that prioritisation would be a key consideration.
The Strategy
Working with their in-house team, Visibility consulted on the design and build of the website which included the market research, competitor research and keyword research. This was done to establish that the direction for the new site, given the number of services offered would be the right one.
The Results
Despite the Covid-19 pandemic, we saw some fantastic results in 2020 for our digital partner Forest Rock. Total traffic rose by 1,818 % and from that we saw an 868% increase in organic traffic. Although we cannot share the details, with a change in how their customer purchase products, we also saw a huge growth in online sales with a big contributor of that being Organic Search (SEO) and Paid Search (PPC).
Why should you choose our eCommerce SEO company?
Visibility is one of the best remote SEO agencies in the UK. We have years of experience in the industry and we are up-to-date with new marketing updates and trends. With us, you will have flexible contracts and constant support. We will be communicating with you on every big update and advising you on the bespoke marketing strategies. We are here to support your business and help you grow.
Small, medium or big company – it doesn’t matter. We are here for you. There is no project that is too small or big for our team. Our team will create bespoke strategies that are tailored to your niche. We have experience, skills, tools and most importantly – a hunger for success.
Contact us now and we will audit your website and give you free advice on how you can improve your SEO strategies.
Let us help you
Our talented team of SEO experts cover all aspects to ensure the success of the strategy. Get in touch now to find out more.
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eCommerce SEO
Ecommerce SEO is the strategy behind increasing the visibility of your online shop so it displays in the results listings of search engines. Simply put, ecommerce SEO will ensure that when people search for the products that your online store sells, you’ll rank highly to ensure you get more traffic and, ultimately, more sales.
SEO Content
With the help of our team we are able to produce high levels of high quality written content for any SEO strategy. We all know “SEO is King” and can be seen as one of the hardest parts of SEO but we can take care of it all. If content is something you struggle with leave it to us! We’re here to help!
PPC
Web Design
We can help you build a bespoke and professional website that will knock your competitors and audience’ socks off! We can help you stand out from the crowd with our talented web designers. With our help you’ll be able to manage your content without any technical issues.
Technical SEO
Technical SEO is any elements of how your website functions or has been put together form part of Technical SEO, it is important to get these technical elements right as they form the foundations of your website and any successful SEO campaign. If done correctly Technical SEO can send you to the top! It includes site load speed, Mobile SEO and many more.
Lead Generation Websites
We use WordPress as our number one content management system.All our websites are built with the user in mind, so it will be easy to navigate and find the right information. This is essential to generating leads for your website. We aim to optimise your site using the best SEO tools and strategies in order to put you on top!
Other Services
Our Agency also provides other digital marketing services such as Organic Search, Paid Search, Social Media Ads , and Email Marketing.
Visibility Agency Digital Marketing Podcast
The Visibility Agency® Digital Marketing podcast is produced by Visibility Agency®, A Digital Marketing Agency Providing Maximum Visibility, Minimum Stress.
The host of the show is George Allsop and he is often joined by Co-Founder, Anna Allsop.
In each episode, we’re either talking to marketers about their journeys and lifting the lid on their experiences or we’re providing insights into best practises and the latest news and trends in the fast paced world of digital marketing.
Watch Latest Episode