PPC Management Services

  • More Traffic
  • Quality Leads
  • Increased Revenues
Free Website Review

We Can Help You

Does your business need help with PPC?

  • Not Sure How PPC Works
  • Can't Keep Up With The Competition
  • Hard To Produce PPC Strategies That Convert
  • Can't Conduct Keyword Research
We will help you to create PPC campaigns

PPC Data-Driven Agency

Pay-per-click ads are a form of digital marketing where marketers create ads that are shown on search engine results pages (SERPs). Most of the time, paid ads are shown at the top of SERPs and are labelled as ‘AD’. You probably have seen such ads many times when you searched for something on Google.

However, paid ads are not utilised only on Google, but also on other search engines, for example, Bing (Microsoft Ads). Like their name signals, for PPC advertising you pay only when someone clicks on your ad. This makes it easier to measure and analyse the results of marketing strategies.

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Our PPC Management Covers:

Google Ads

Our team creates bespoke Google Ads campaigns tailored to your business needs and goals. We will analyse your existing ads and optimise them accordingly as well as develop new ads that will increase your conversion rates. Keyword research will also be a big part of our strategy which will ensure that we use the best keywords related to your business offer. Moreover, we will write compelling ad copy that will capture your target’s audience attention.

Microsoft Advertising

Google is not the only place where utilising PPC strategies can be profitable for businesses. Another popular platform used by millions of people is Bing. Our team will examine if Bing is the right platform to be on for your business. If we decide that it is worth using in your PPC campaigns, we will develop ads suitable for Bing and monitor them.

International PPC

Have you ever thought about expanding your services to other countries in Europe? If yes, we will happily help you to reach that goal. Our services include PPC advertising that targets countries in Europe such as Spain, Italy, France, and Poland. With PPC, you can easily target those countries. Our team will help you create ads that are culturally appropriate for each region.


We will increase your leads and conversions by creating campaigns that target people who have already engaged with your website. We will encourage them to consider your products or services again and complete the desired transaction.

PPC Audit & Reporting

Consistent monitoring of your PPC campaigns and ad management are very important. Without it, how will you know what works and what doesn’t? Our team will regularly check and analyse your ads and optimise them accordingly. We will advise you if your landing pages need changes. We will also create monthly reports for you to be up-to-date with the progress.

Meet Our Team

George Allsop

Managing Director & Founder

Anna Allsop


Dinija Ramanauska

Marketing Assistant

Ariel Zagórski

Video Editor

Rona Bernardino

Paid Media Executive

Paweł Sawczuk

Lead Web Developer

What our Customers & Partners Say

We’ve Worked With...

Those Who Trust Us

Featured Case Study

Forest Rock (Loughborough)

The Brief

The priorities for the management team at Forest rock were to increase their online visibility, increasing brand awareness, increase leads and of course the bottom line - sales. Given the nature of the organisation with multiple products and services as well as distribution channels - the team at Visibility knew that prioritisation would be a key consideration.

The Strategy

Working with their in-house team, Visibility consulted on the design and build of the website which included the market research, competitor research and keyword research. This was done to establish that the direction for the new site, given the number of services offered would be the right one.

The Results

Despite the Covid-19 pandemic, we saw some fantastic results in 2020 for our digital partner Forest Rock. Total traffic rose by 1,818 % and from that we saw an 868% increase in organic traffic. Although we cannot share the details, with a change in how their customer purchase products, we also saw a huge growth in online sales with a big contributor of that being Organic Search (SEO) and Paid Search (PPC).

Why Should You Work With One of The Best PPC Agencies In The UK?

Our digital marketing Visibility Agency is not an average marketing agency you can think of. We treat our clients’ decisions with respect and we are big on communicating. Every idea will be consulted with you first and implemented only if you give the approval. We want to be on the same page as our clients. Their goals and needs are prioritised accordingly. 

We are proud to say that our clients trust us and are happy with our services. With us, you will have flexible contracts. We cannot wait to produce high-quality PPC content for your business. If you would like to see areas that we can improve for you, please book a free PPC audit. We will analyse your current campaigns for free and give you tips to make them better.

Let us help you

Our talented team of PPC experts cover all aspects to ensure the success of the strategy for your business. Get in touch now to find out more.

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Can PPC strategies really grow my business?

The answer is: yes, they can! Of course, if they are developed well. Creating and publishing a PPC ad is not that hard. However, creating a PPC campaign that will be converting and clicking… That is another story. A lot of research and testing has to go into creating successful campaigns.

Therefore, our team is focused on data-driven techniques that allow concluding what will work best. If PPC campaigns have the right keywords and targeting, compelling ad copies and engaging landing pages, they can be really powerful.

PPC ads will allow you to show your product offers to the right audience almost immediately. You will see the results quicker than you would see with SEO. We believe that PPC is truly one of the best advertising methods that are out there.


Because your ads show only to people who are already looking for the products you offer. Therefore, it the chances of getting people to convert are higher. 


What Is The Difference Between Organic And Paid Results?

Organic results use SEO strategies in order to rank for specific keywords and have better rankings in the SERPs. These strategies involve keyword research, writing high-quality and well-optimised content as well as link building practices.

In contrast, paid results do not have to follow all these practices as you pay for your ads. This means that your paid ads can show at the top of the search results pages above your competitors. However, you still need to optimise your ads with the right keywords and your landing pages need to be compelling to win the bids. In most cases, your website will appear on the first page with paid ads, which with organic SEO is much harder.

Why Paid Search Is Important?

Paid search is important because it allows you to skip waiting for your SEO in order to rank your pages. Paid search will drive more relevant traffic to your website and increase your conversions. Moreover, it boosts your brand awareness. Many businesses utilise PPC strategies and increase their profitability.

How Quickly Will I See The Results?

The results of PPC can be seen much quicker than those of SEO. However, for the best results data has to be collected first. Therefore, the average time is about 3 months. During that time Google and other search engines should collect enough data that can be analysed and optimised if campaigns are not successful.

Is PPC Right For My Business?

The majority of businesses that use PPC benefit from it. PPC helps to increase website traffic, which then doubles the chances of leads and conversions.

Let's See How We Can Help

Our team of experts are here to support you and your team.

SEO Content

With the help of our team we are able to produce high levels of high quality written content for any SEO strategy. We all know “SEO is King” and can be seen as one of the hardest parts of SEO but we can take care of it all. If content is something you struggle with leave it to us! We’re here to help!


Pay per click advertising can be one of the most cost effective form of digital marketing. It will allow you to show your products and services to a lot of search engine users. PPC will drive high levels of targeted traffic to your site. Get in touch today to allow us to help you reach your goals.

Web Design

We can help you build a bespoke and professional website that will knock your competitors and audience’ socks off! We can help you stand out from the crowd with our talented web designers. With our help you’ll be able to manage your content without any technical issues.

Technical SEO

Technical SEO is any elements of how your website functions or has been put together form part of Technical SEO, it is important to get these technical elements right as they form the foundations of your website and any successful SEO campaign. If done correctly Technical SEO can send you to the top! It includes site load speed, Mobile SEO and many more.


Lead Generation Websites

We use WordPress as our number one content management system.All our websites are built with the user in mind, so it will be easy to navigate and find the right information. This is essential to generating leads for your website. We aim to optimise your site using the best SEO tools and strategies in order to put you on top!


Other Services

Our Agency also provides other digital marketing services such as Organic Search, Paid Search, Social Media Ads , and Email Marketing.

Visibility Agency Digital Marketing Podcast

The Visibility Agency® Digital Marketing podcast is produced by Visibility Agency®, A Digital Marketing Agency Providing Maximum Visibility, Minimum Stress.

The host of the show is George Allsop and he is often joined by Co-Founder, Anna Allsop.

In each episode, we’re either talking to marketers about their journeys and lifting the lid on their experiences or we’re providing insights into best practises and the latest news and trends in the fast paced world of digital marketing.

Watch Latest Episode