Maximum Visibility with Minimum Stress

  • Strategic Paid Media Specialists Sheffield
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Looking for support managing Google Ads (Google AdWords)?

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PPC Case Study

PPC campaigns reduce CPC by 15% for stone specialists

The Brief

Although we work with Stoneworld on a range of other channels, this case study focuses on the Pay-per-Click strategy. We were tasked with improving their Google Ads account overall to be able to increase the number of leads and sales that their paid media budget was achieving.

The Strategy

The paid media team at Visibility restructured the account to enhance campaign effectiveness and efficiency. We improved campaign layouts, limited keywords in ad groups aimed at boosting the "quality score" for improved cost-per-click and ROI. We resolved conversion tracking issues and established a comprehensive strategy to track conversions across various channels. Historical data informed us about previously effective ads and ad copy, guiding our strategy for testing ad copy to maximise conversions.

The Results

We’ve been generating results for Stoneworld since 2021. Here are just some of the achievements we’ve made with the account:

-> 22% increase in CTR year-on-year
-> Reduced bounce rate by 73%
-> 15% reduction in cost per click year on year
-> CTR of display campaigns Improved by 87%

What does the PPC term mean?

PPC stands for pay-per-click advertising. This means that you will only pay for your ad when a user actually clicks on it and goes to your website. Our PPC Sheffield agency has experience in developing high-targeted PPC ads for platforms such as Google (Google Ads) and Bing (Microsoft Ads). PPC advertising is an efficient way to get more leads and conversions. Its results can be seen faster than using organic SEO.

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What our PPC Sheffield agency can do for you?

Competitor Research

We will research your competitors that are based in Sheffield and beyond. We will look at their PPC ads in the search engines and analyse what they are doing. By checking the strategies that work for your competitors, we will be able to improve your campaigns and develop even better ones in the future.

Keyword Research

Keywords are the base of every PPC campaign. Thus, keyword research is key to a successful paid search campaign. Our team will run comprehensive keyword research for your business. First, we always start by drawing out all terms related to your offer. Then, with the use of data, we narrow down to a few keywords that are the most relevant.

Writing PPC copy

Writing effective copy for PPC ads is a skill. Our PPC Sheffield experts can write compelling ad copies for your ads.

Campaign Management

We will do everything from the campaign launch, through monitoring to adjustments. It is crucial that ads get weekly audits and are adjusted to bring you the highest number of leads and sales. We will also do regular reporting to show you how your investment is going.

Our Approach

Our team of Paid Advertising experts analyse your commercial offering, the market you operate in and the wider marketing strategy. From this, we’re able to develop a bespoke strategy to meet the required outcomes. We take a data-led approach to constantly make important optimisations to maximise your budget and drive leads and sales for your business.


What To Expect

High-Performing Campaigns

We are trained to help you gain high performing campaigns to achieve your PPC goals.

Creative Messaging

It is important to have unique content within your site. Our digital team are experts in producing the best content for your business success.

Quality Leads

Having quality leads are essential with the help of our team we are able to guide you in gaining the best quality leads for your corporation.

Sheffield, why should you choose our PPC agency?

Our PPC agency Sheffield has been helping businesses to reach their goals for a few years now. An effective PPC strategy implemented by our PPC experts will help you to stay ahead of your competitors and target your potential customers. Our passion is helping small and big Sheffield businesses to get more leads and conversions. We will save you money by eradicating wasted ad spending and directing your budget towards the areas that are the most profitable. Our PPC Sheffield Agency will start with a free PPC audit to determine how we can improve your PPC campaigns. Contact us now to book your PPC audit. We will be happy to help you grow your business.

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Let's make it happen

Our talented team of Paid Advertising experts cover all aspects to ensure the success of the strategy, here are the areas we can help you with:

PPC Agency Sheffield

PPC stands for pay-per-click and is one of the most cost effective ways to allow your adverts to reach the place you need them. Our team is fixed on creating the best campaigns for you.

PPC Audit

Recommendations can me made through the use of a PPC Audit whereby we will asses previous strategies and tactics used by your company and see which ones worked out best and which ones need slightly tweaking in order to grant you the highest levels of success.

Google Ads (formally Google AdWords)

Google as is one of the most popular advertising platforms created by Google. It has many facilities to use such as: Text ads, shopping ads, remarketing and many more. The right tools and tactics are used in order to generate leads and sales for your site.

Google Shopping

Google shopping is apart of the Google ad platform produced by Google. One of the most popular platforms it helps eCommerce business owners and managers put their products directly in front of the right people at the right time.

Google Ads International Campaigns

There are tactics and strategies available for us to use in order to help you meet both your current and potential clients needs. We have the facilities to cater for all your new and potential clients in order for them to succeed.

Display Advertising

Our creative team are able to help you produce the best, most creative display ads for your business in order to allow for your marketing messages and advertisements to appeal to your target audience.


Sending emails to people who have already an interest in your site is called remarketing. By sending these reminder emails it allows you to get the best possible chance at gaining sales for your business.

Visibility Agency Digital Marketing Podcast

The Visibility Agency® Digital Marketing podcast is produced by Visibility Agency®, A Digital Marketing Agency Providing Maximum Visibility, Minimum Stress.

The host of the show is George Allsop and he is often joined by Co-Founder, Anna Allsop.

In each episode, we’re either talking to marketers about their journeys and lifting the lid on their experiences or we’re providing insights into best practises and the latest news and trends in the fast paced world of digital marketing.

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