Maximum Visibility with Minimum Stress

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PPC Case Study

PPC campaigns reduce CPC by 15% for stone specialists

The Brief

Although we work with Stoneworld on a range of other channels, this case study focuses on the Pay-per-Click strategy. We were tasked with improving their Google Ads account overall to be able to increase the number of leads and sales that their paid media budget was achieving.

The Strategy

The paid media team at Visibility restructured the account to enhance campaign effectiveness and efficiency. We improved campaign layouts, limited keywords in ad groups aimed at boosting the "quality score" for improved cost-per-click and ROI. We resolved conversion tracking issues and established a comprehensive strategy to track conversions across various channels. Historical data informed us about previously effective ads and ad copy, guiding our strategy for testing ad copy to maximise conversions.

The Results

We’ve been generating results for Stoneworld since 2021. Here are just some of the achievements we’ve made with the account:

-> 22% increase in CTR year-on-year
-> Reduced bounce rate by 73%
-> 15% reduction in cost per click year on year
-> CTR of display campaigns Improved by 87%

PPC Agency Leicester

Are you looking for a trustworthy PPC agency in Leicester? Our Visibility Agency has years of experience in providing PPC services to various businesses. We are a data-driven agency that is hungry for excellent results. We know all the tricks and trends about PPC and driving qualified traffic to your website. Our clients have grown revenues with our paid ads strategies. We will work on your business goals and help you to get more customers on board.

We offer you a free PPC account audit to show you which areas we can improve for you. Reach out to our team today and let’s start growing your business together.

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Our PPC agency services:

PPC audits & consultancy

PPC audits are an important part of managing PPC campaigns. Our PPC agency in Leicester regularly conducts weekly audits to ensure that your PPC ads are giving you the best results. This involves analysing your current PPC campaigns to identify areas of improvement as well as opportunities to increase your return on investment. With our PPC audits, your business will gain valuable insights into PPC performance, including ad relevance, keyword targeting, ad copy, and landing page relevance.

Paid search setup

Paid search setup is a crucial step in launching successful PPC campaigns, and partnering with a reputable PPC agency in Leicestershire like ours can help businesses achieve their goals. Our PPC agency in Leicester can provide expert paid search setup services, including keyword research, ad copy creation, and landing page optimisation. By leveraging the latest PPC tools and technologies, we can set up targeted and effective campaigns that reach the right audience and drive conversions. With a focus on continuous optimisation and data-driven decision-making, our PPC experts can help businesses achieve their marketing objectives and maximise their ROI.

PPC ongoing management & optimisation

It’s important to maintain the performance of your PPC campaigns over time. Our PPC agency in Leicester can provide ongoing management and optimisation services to help businesses continuously improve their campaigns and achieve their marketing goals. With regular monitoring and optimisation of ad copy, keywords, bidding strategies, and landing pages, a PPC agency can help businesses stay ahead of the competition and drive more conversions. We can also provide bespoke reports and insights to help businesses understand the performance of their campaigns and make data-driven decisions.

PPC campaign expansion

Our reputable PPC agency in Leicestershire can help businesses expand their PPC campaigns by identifying new opportunities for growth and optimisation. We can help businesses by conducting thorough keyword research as well as competitor research to uncover new opportunities to reach potential customers. By creating new ad copy and landing pages that align with these opportunities, businesses can increase their relevance and boost their quality score, ultimately leading to better ad placement and lower cost-per-click (CPC). Additionally, our PPC agency Leicester can help businesses test and optimise their new campaigns to ensure they deliver maximum value.

With a focus on continuous improvement and data-driven decision-making, our team can help businesses stay ahead of the competition and achieve their marketing objectives.

Our Approach

Our team of Paid Advertising experts analyse your commercial offering, the market you operate in and the wider marketing strategy. From this, we’re able to develop a bespoke strategy to meet the required outcomes. We take a data-led approach to constantly make important optimisations to maximise your budget and drive leads and sales for your business.


What To Expect

High-Performing Campaigns

Our digital marketing experts are trained in being able to produce campaigns with high performances.

Creative Messaging

With our creative team we are able to get your business recognised in your desired way.

Quality Leads

Quality leads are important in making sales and gaining an increased revenue. Digital marketers are at hand to help.

Why Visibility Agency?

With Visibility as your PPC agency, you can be sure that we are always up to date with various PPC updates and trends. We take a data-driven approach, which means that we are always results driven and your growth is our growth. We have been helping East Midlands businesses for years to achieve their goals and reach their full potential by providing a range of PPC, SEO, content writing and email marketing services. Don’t wait and take your business to the next level with our PPC agency in Leicester. Contact us now and get a free PPC audit.

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Let's make it happen

Our talented team of Paid Advertising experts cover all aspects to ensure the success of the strategy, here are the areas we can help you with:

PPC Agency Leicester

Pay- Per- Click advertising (PPC) is a cost effective way to enable your adverts to reach the desired place. Our team are focused on creating the desired campaigns to hit your goals.

PPC Audit

Our team will create an audit based on previous campaigns and strategies produced by your business and evaluate the things that went wrong and the things that went well. From this recommendations will be made.

Google Ads (formally Google AdWords)

Google Ads offer many different facilities in order to provide you with the best leads and sales opportunities. Google ads is one of the most popular sites.

Google Shopping

If you are and eCommerce business owner or marketing manager and want your products to be in front of your desired audience then the Google ads platform is the way to do this.

Google Ads International Campaigns

Whether you have existing international strategies or you’re wanting to produce some, our digital marketing team are here to help.

Display Advertising

The main purpose of display advertising is to deliver general advertisements and brand messages to sites visitors. Our team is able to design the most appropriate creative display ads to relay to your target audience.


Remarketing is the practice of delivering ads to people across the internet who have already paid interest to your website. This is done so that people are reminded and given a subtle nudge to make a purchase.

Visibility Agency Digital Marketing Podcast

The Visibility Agency® Digital Marketing podcast is produced by Visibility Agency®, A Digital Marketing Agency Providing Maximum Visibility, Minimum Stress.

The host of the show is George Allsop and he is often joined by Co-Founder, Anna Allsop.

In each episode, we’re either talking to marketers about their journeys and lifting the lid on their experiences or we’re providing insights into best practises and the latest news and trends in the fast paced world of digital marketing.

Watch Latest Episode