SEO Management for Automotive Companies

  • More Leads
  • More Sales
  • Increased Revenue
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WE ARE HERE TO HELP

Do these issues sound familiar?

  • Difficult to obtain backlinks
  • Unsure what content to write
  • Lack effective SEO strategy
  • No time to implement
  • Technical knowledge issues
It doesn't have to be this way

Our Approach

Our team takes time to learn your business, the niche you operate in and the resources your organisation has. We then develop a bespoke strategy to utilise your current assets and invest the time into those tasks we’re better suited at actioning. This lean approach is favoured by our clients as it seeks to maximise your return-on-investment (ROI).

OUTCOMES

What To Expect

More Backlinks

With our marketing team we are able to provide you with the best and most reliable backlinks possible to allow you to increase your rankings.

Better Content

Better content for your site can be created by our trained digital marketing team in order to set you up for success.

Optimised Website

Optimised websites to provide search engines and potential customers the best experience when on your site.

What our Customers & Partners Say

Featured Case Study

Forest Rock

The Brief

The priorities for the management team at Forest rock were to increase their online visibility, increasing brand awareness, increase leads and of course the bottom line - sales. Given the nature of the organisation with multiple products and services as well as distribution channels - the team at Visibility knew that prioritisation would be a key consideration.

The Strategy

Working with their in-house team, Visibility consulted on the design and build of the website which included the market research, competitor research and keyword research. This was done to establish that the direction for the new site, given the number of services offered would be the right one.

The Results

Despite the Covid-19 pandemic, we saw some fantastic results in 2020 for our digital partner Forest Rock. Total traffic rose by 1,818 % and from that we saw an 868% increase in organic traffic. Although we cannot share the details, with a change in how their customers purchase products, we also saw a huge growth in online sales with a big contributor of that being Organic Search (SEO) and Paid Search (PPC).

Let's make it happen

Our talented team of SEO experts cover all aspects to ensure the success of the strategy, here are the areas we can help you with:

SEO Automotive Industry

Making sure your Automotive company is visible to those looking for it is key to SEO. Allowing Google and potential customers to be able to access your website easily will increase your chances at becoming ranked higher within search engines.

Keyword Research

Keywords are important when understanding what your potential customers are looking for. Conducting keyword research is essential when wanting to rank higher with search engines, knowing what keywords your customers search for is a clear indication of what you should be providing for them to gain the Automotive sale.

Google Rankings

Google rankings work by Google deciding which webpages best answer the questions asked by the user. The ones that Google thinks answer the search query the best is placed at the top. The relevance to the user isn’t the only thing that determines the ranking of a site, there are other aspects to consider also.

Content

Having content that is catered towards your target audience is essential in potentially gaining a sale. Having exactly what the consumer is looking for is something that will allow you to potentially gain a higher number of sales. Content must be useful and relevant to the consumers’ needs and search queries.

Technical SEO

By having a site that is easy for Google to index and for individuals to use is important in ranking higher on Google or any other search engines. Improving your technical SEO allows you to fix any technical difficulties that may occur when users are using your site, resulting in a potential rise in rankings.

On-Page SEO

Improving the way in which your website looks will have an impact on the ranking you are given by Google. Not only the way your Automotive site looks but the content that is on the site as well plays a huge role. Slight changes to your images, content and even URL could make all the difference to your website’s ranking.

Off-Page SEO

Off-page SEO is similar in the sense that changes can be made in order to improve your Google ranking. However, the difference is the changes that are made are changes that occur outside the Automotive Company’s website. These are changes that can be made to backlinks and social media for example.

Link Building

Building links is a form of Off-page SEO and if done correctly can be a huge help in your Google rankings. Good quality and large quantity of links are appreciated by search engines in order to understand that your Automotive Company site holds some authority. This then in turn indicates to Google that they should be ranking your site higher.

Local SEO

The searches within the surrounding area are known as local searches. Improving your Local SEO will improve the ranking you receive within the area your company operates in. The objective is to reach as high as possible within search engine results pages when individuals search for a product or service that you offer.

 

Core Web Vitals 

Three metrics are used by Google to decide where to rank sites. This is mainly based on the quality of the experience the user receives while visiting your Automotive Company’s website. The better the experience the higher Google will rank your page.

Visibility Agency Digital Marketing Podcast

The Visibility Agency® Digital Marketing podcast is produced by Visibility Agency®, A Digital Marketing Agency Providing Maximum Visibility, Minimum Stress.

The host of the show is George Allsop and he is often joined by Co-Founder, Anna Allsop.

In each episode, we’re either talking to marketers about their journeys and lifting the lid on their experiences or we’re providing insights into best practises and the latest news and trends in the fast paced world of digital marketing.

Watch Latest Episode