Maximum Visibility with Minimum Stress
- Strategic Paid Media Specialists Nottingham
We've helped 50+ brands to scale
Looking for support managing PPC advertising ?
- Can’t get your head around ad platforms
- Not sure how to create PPC advertising campaigns
- Spending and not seeing any returns
- Already spinning too many plates
Request Free Account Audit
-> Personalised Advice
-> Bespoke 15 Minute Video Review
-> No Hidden Catches
What our Customers & Partners Say
..."We've been working with Visibility Agency for a little over a year now and can confidently say, their customer service, communication and quality of work is the same today as it was when we first hired them. They've been the only agency we've used where we receive regular updates, meetings and monthly reports, without fail. They've been an integral part to the growth of our business and cannot recommend them highly enough for both the management of your GoogleAds and website SEO."
Chris Hall — Owner of Hall Personal Training
"Has been great working with George, he really knows his stuff."
David Lister — Director of MX Display
"George has been a real help in shaping the marketing communications at Forest Rock."
Nick Cooper — Sales and Marketing Director at Forest Rock
"The expertise provided by Visibility Agency has been a catalyst in developing our digital marketing strategy."
John Battersby — Managing Director of Fire Trade Supplies
"I just watched your website review with my manager, and we were really impressed! Thank you so much for taking the time to do that, we really appreciate the feedback, and we are looking forward to talking with you later."
Emily Dewell — Marketing Assistant at Stoneworld
***** (Google Review)
William Barron — Managing Director of Bespoke Funeral Care
"It was great to have a 1:1 meeting today with George Allsop. Would highly recommend to anyone looking for any sort of marketing advice to get in touch with George and Visibility Agency."
Daniel Huthwaite — Founder of Smaart Homes
"First page organic result now on "Deltek PIM". Very pleased with this!"
Matthew Nickerson — Director of Flo10
I connected with George yesterday on LinkedIn and he carried out an initial website review for me. The review was amazing in the detail he provided so quickly. We had a follow up call and George managed to understand my issues and also explain in a very clear way what I needed to do and how he could help. excellent communication and approach."
Allister Sly — Owner of Plantation Shutters South Limited
"We've been working with George at Visibility now for around 9 months and have had excellent results including improved SEO results and key word rankings! would highly recommend visibility!"
Jenna Ward — Marketing Assistant at Alpha Rail
"Truthful, honest and competent! At first I didn't expect to learn so much about different marketing strategies and tools. No regrets in working with Visibility."
Dinija Ramanauska — Intern at Visibility Agency
PPC Case Study
PPC campaigns reduce CPC by 15% for stone specialists
Although we work with Stoneworld on a range of other channels, this case study focuses on the Pay-per-Click strategy. We were tasked with improving their Google Ads account overall to be able to increase the number of leads and sales that their paid media budget was achieving.
The paid media team at Visibility restructured the account to enhance campaign effectiveness and efficiency. We improved campaign layouts, limited keywords in ad groups aimed at boosting the "quality score" for improved cost-per-click and ROI. We resolved conversion tracking issues and established a comprehensive strategy to track conversions across various channels. Historical data informed us about previously effective ads and ad copy, guiding our strategy for testing ad copy to maximise conversions.
We’ve been generating results for Stoneworld since 2021. Here are just some of the achievements we’ve made with the account:
-> 22% increase in CTR year-on-year
-> Reduced bounce rate by 73%
-> 15% reduction in cost per click year on year
-> CTR of display campaigns Improved by 87%
These are some of the benefits of pay-per-click advertising (PPC):
It Quickly Generates More Traffic For Your Website
PPC advertising can generate a lot of traffic while you wait for your SEO to start working. It can take days if not months to get your website to rank higher through SEO. PPC advertisements can get your site in front of your target audience almost instantly.
It Increases Conversions
Highly targeted PPC ads equal more traffic, which also equals better chances of conversion. Your PPC ad messages will appear only in front of the right users – people who have typed your chosen keywords into Google in the geographical areas that you’ve chosen. This then leads to getting new customers that are interested in your products and increases your ROI.
It Gives You Full Financial and Editorial Control
With PPC advertising you only pay if someone clicks your ad. Also, there is no minimum spend and long-term obligations. You can set your maximum monthly budgets for each campaign and maximum amount that you are willing to pay per ad click.
It Allows You To Measure Ad Performance In Real Time
PPC ads campaings give you an opportunity to see results while they are still running. Real-time data insights mean that you can adjust your keywords and introduce other changes to make the most of PPC ads. Moreover, analytics can show you demographic data that can be used for any of your other marketing activities.
Pay-per-Click (PPC) FAQs
How does pay-per-click work?
Pay-per-click or PPC is a type of online advertising where you pay a third-party website to drive traffic to your website through ads. You’ll pay a sum each time a user clicks on your ad.
How much does PPC marketing cost?
The cost of PPC Nottingham varies depending on the keyword or search term you are bidding on. This cost can be influenced by location, trends, the industry, and many other factors.
What is an example of PPC?
When you see creative banners at the side of online news sites, or on YouTube, they’re examples of PPC marketing.
Do people actually click on Google Ads?
Yes, they do. Google is also the most frequently used search engine so it’s a great tool for advertising your business.
As experts in PPC in Nottingham, we’ll work with you to develop a bespoke strategy that gets you in front of your ideal audience. First, we carry out in-depth research to understand your offering, your competitors, and your target market. Using the data we’ve collected, we’ll create a pay-per-click advertising campaign that will transform your brand’s digital strategy and get you noticed.
We care about all the small details that impact the bigger picture, that’s why we periodically report on our findings and review them too. This ensures you have a marketing campaign that’s fully optimised to meet your business objectives. We’ll streamline your spending, generate new leads, and increase your return on investment.
What can you expect?
We use our love for data to understand your customers’ motivators and optimise your online marketing campaign to keep you ahead of the competition.
We know what it takes to deliver a stand-out ad. And it’s more than just keywords. Connect with your customer with copy that speaks directly to them.
Take the guesswork out of your PPC Nottingham strategy with totally transparent reporting. You’ll understand how your campaign is supporting your business objectives, and how we need to optimise it.
Why choose Visibility Agency as your PPC agency in Nottingham?
We’re small in size, but certainly not in expertise. We’re a growth-hungry digital marketing agency with tons of knowledge to offer. Not only do we love helping business owners achieve their vision, but we’ve also worked with plenty of them on successful PPC Nottingham campaigns.
And we’re an official Google Partner, so you know we’re experts in high-performance PPC campaigns. But we’ll let our results do the talking. Our campaigns have increased transactions by 86%, reduced cost-per-click by 41%, and much more.
Our PPC Services
At Visibility Agency, we understand that managing PPC campaigns can be a challenging task. It requires constant planning, monitoring, and reassessment of ad performance and quality score, such as bidding on relevant keywords, adjusting bid strategies, targeting the right audience, tracking conversion rates, creating effective headlines and descriptions, and more - the to-do list is endless. Optimising Google Ads and Microsoft Ads accounts can be time-consuming.
Fortunately, our PPC Nottingham team specialises in all things that have to do with PPC management. We are confident that our team can efficiently manage your campaigns, ensuring they are structured, run, measured, and targeted with the utmost efficiency in mind. With our PPC Management Nottingham services, you can rest assured that your campaigns are in good hands.
Display ads are a visually captivating and budget-friendly way to promote your products online. Regardless of their size, businesses use Google display ads to grab the attention of digital consumers, leveraging the format's excellent visibility and targeting capabilities.
Our team of PPC experts is here to help you integrate display ads into your PPC marketing strategy. We handle every aspect of display advertising, from developing your bid strategy and targeting the most profitable keywords to advising you on ad placements, crafting compelling ad copy, designing your ad, and more. As your trusted PPC Agency Nottingham, we'll work together to bring your ads to life and achieve your marketing goals.
We have all experienced the incredible power of remarketing at some point in our digital lives. You know, those shoes or gym equipment you stumbled upon while browsing online that seem to follow you around the internet? Remarketing ensures that these products remain top of mind for potential customers long after their initial discovery.
From an advertising standpoint, remarketing is a fantastic way to drive valuable conversions over the long-term. It targets customers who have visited your website and shown interest in a particular product or service, increasing the likelihood of a successful sale. If you're eager to make remarketing work for your business, our PPC Management Nottingham team is here to help. We have the expertise to create a successful remarketing campaign that will drive results and achieve your goals.
Google Shopping is the undisputed leader of eCommerce advertising. With featured products displayed prominently at the top of search results pages and within Google Shopping itself, the service is a highly lucrative marketing channel for all kinds of advertisers.
By displaying a product image, price, and other essential information, Google Shopping ads immediately attract qualified leads as they show at the top. You'll also benefit from automated keyword targeting, a better user experience, higher conversion rates, and improved visibility of your eCommerce products. Our PPC Management Nottingham team is here to help you take full advantage of Google Shopping and get more conversions. Don’t wait and transform your marketing with us.
Let's make it happen
Whether you’re completely new to PPC marketing or want to streamline your ad spend with targeted campaigns, we’re a team of experts who deliver game-changing results.
We’re a PPC agency based in Nottingham, and we’re obsessed with delving deep into all things data. We’ll listen to your business objectives and turn them into a reality with cost-effective and data-driven PPC strategies. We pride ourselves on our proven track record of driving continued growth for our clients.
Do you need a PPC audit? If you’ve ever run a PPC Nottingham campaign before, then most definitely. They’re a great way to analyse how well your campaign performed, we’ll look at things like keyword performance, ad spend, and more. We’ll chat to you about our findings and recommended the next steps needed to achieve your KPIs.
Google Ads (formally Google AdWords)
If you’re not advertising your business on Google, you’re missing out on reaching a huge pot of potential customers. We’ll review your offering and chat about your KPIs, then we’ll use our expertise to level up your paid search strategy with PPC marketing that will have you appearing in all the top search result spots.
For those customers who already know what they’re searching for, Google Shopping is perfect for getting in front of them. We’ll map out how your customers are using Google to search for products, then create a strategy that makes sure you’re coming out on top for those search terms.
Google Ads International Campaigns
If one of your key business objectives is international growth, you’ll have looked into Google Ads International Campaigns. But if you struggle to get your head around PPC Nottingham, it’ll be even trickier in another language. Let us help you target new and existing customers with international campaigns that will increase your brand awareness all over the world.
When it comes to display advertising, an ad that connects with your customer on a deeper level can have an incredible impact. With our creative expertise, we’ll create ads that will capture the attention of your customer and increase your brand awareness.
Target previous website visitors with an effortless remarketing strategy. We’ll create an effective Nottingham PPC campaign that resonates with your audience. It’ll remind them why visited your website in the first place and make them head straight for the checkout.
Visibility Agency Digital Marketing Podcast
The Visibility Agency® Digital Marketing podcast is produced by Visibility Agency®, A Digital Marketing Agency Providing Maximum Visibility, Minimum Stress.
The host of the show is George Allsop and he is often joined by Co-Founder, Anna Allsop.
In each episode, we’re either talking to marketers about their journeys and lifting the lid on their experiences or we’re providing insights into best practises and the latest news and trends in the fast paced world of digital marketing.Watch Latest Episode