We've helped 50+ brands to scale
OUR APPROACH
Looking for support managing Pinterest Ads?
- Find the Pinterest platform complicated?
- Lack confidence to create Pinterest Ad campaigns?
- No current ROI?
- Busy schedule?
Recognised By
Let's Talk
We usually discuss:
-> Existing campaign challenges
-> Your target audience
-> Competitor analysis and conversion rate
-> Our approach to your digital campaigns
-> Potential growth opportunities
"*" indicates required fields
PPC Case Study
PPC campaigns reduce CPC by 15% for stone specialists
The Brief
Although we work with Stoneworld on a range of other channels, this case study focuses on the Pay-per-Click strategy. We were tasked with improving their Google Ads account overall to be able to increase the number of leads and sales that their paid media budget was achieving.
The Strategy
The paid media team at Visibility restructured the account to enhance campaign effectiveness and efficiency. We improved campaign layouts, limited keywords in ad groups aimed at boosting the "quality score" for improved cost-per-click and ROI. We resolved conversion tracking issues and established a comprehensive strategy to track conversions across various channels. Historical data informed us about previously effective ads and ad copy, guiding our strategy for testing ad copy to maximise conversions.
The Results
We’ve been generating results for Stoneworld since 2021. Here are just some of the achievements we’ve made with the account:
-> 22% increase in CTR year-on-year
-> Reduced bounce rate by 73%
-> 15% reduction in cost per click year on year
-> CTR of display campaigns Improved by 87%
Our Approach
Our team of Social Media Advertising experts develop creative and effective campaigns across a range of social media platforms. We carefully consider your desired outcomes and implement strategies to achieve those goals. We take a data-led approach and make constant optimisations to maximise your budget and drive leads and sales.
OUTCOMES
What To Expect
Creative Campaign
Our team create dynamic and creative campaigns that get the attention of your audience and encourage them to take action.
Huge Visibility
The scope and capabilities of social media are huge. Our team works closely with our digital partners to develop campaigns that reach your audience at scale.
Social Shares
We create campaigns with the purpose to improve your corporate image to your audience. Our aim is always to encourage your followers to like and share our campaigns.
What our Customers & Partners Say
..."We've been working with Visibility Agency for a little over a year now and can confidently say, their customer service, communication and quality of work is the same today as it was when we first hired them. They've been the only agency we've used where we receive regular updates, meetings and monthly reports, without fail. They've been an integral part to the growth of our business and cannot recommend them highly enough for both the management of your GoogleAds and website SEO."
Chris Hall — Owner of Hall Personal Training
"Has been great working with George, he really knows his stuff."
David Lister — Director of MX Display
"George has been a real help in shaping the marketing communications at Forest Rock."
Nick Cooper — Sales and Marketing Director at Forest Rock
"The expertise provided by Visibility Agency has been a catalyst in developing our digital marketing strategy."
John Battersby — Managing Director of Fire Trade Supplies
"I just watched your website review with my manager, and we were really impressed! Thank you so much for taking the time to do that, we really appreciate the feedback, and we are looking forward to talking with you later."
Emily Dewell — Marketing Assistant at Stoneworld
***** (Google Review)
William Barron — Managing Director of Bespoke Funeral Care
"It was great to have a 1:1 meeting today with George Allsop. Would highly recommend to anyone looking for any sort of marketing advice to get in touch with George and Visibility Agency."
Daniel Huthwaite — Founder of Smaart Homes
"First page organic result now on "Deltek PIM". Very pleased with this!"
Matthew Nickerson — Director of Flo10
I connected with George yesterday on LinkedIn and he carried out an initial website review for me. The review was amazing in the detail he provided so quickly. We had a follow up call and George managed to understand my issues and also explain in a very clear way what I needed to do and how he could help. excellent communication and approach."
Allister Sly — Owner of Plantation Shutters South Limited
"We've been working with George at Visibility now for around 9 months and have had excellent results including improved SEO results and key word rankings! would highly recommend visibility!"
Jenna Ward — Marketing Assistant at Alpha Rail
"Truthful, honest and competent! At first I didn't expect to learn so much about different marketing strategies and tools. No regrets in working with Visibility."
Dinija Ramanauska — Intern at Visibility Agency
Social Media Management FAQs
How will I know if Social Media is the right channel for my business?
Good question. We always take a look at where you audience hangs out online. A great measure is to see if your competitors are gaining engagement on their social channels and are the people engaging the right target audience. We can also run tests to see which channels are seeing the best ROI.
How will I track the ROI for Social Media?
We fully track all of our campaigns to be able to show you which channels are having the most impact on your bottom line. The channels that are performing best, we spend more on.
Can't we just use social media without paying?
Yes. People often use the "organic" functions of social media to drive traffic, but like anything, it also takes time to build up an audience who will see your content. Social Media Ads are a quick way to get in front of your target customer.
Aren't LinkedIn ads expensive?
It depends. We have a host of techniques to create campaigns that have a great ROI.
Let's make it happen
Our talented team of Social Media experts cover all aspects to ensure the success of the strategy, here are the areas we can help you with:
Pinterest Management
Explore how Visibility Agency can help support your business to increase leads and sales through Pinterest ads account management.
Creative Pinterest Campaigns
One of the core pillars of success when it comes to Pinterest campaigns is creativity. Our expert team are able to develop create Pinterest campaigns to showcase your product and your brand. We help to deliver your message in the right way.
Pinterest Ads Strategy
Behind every great Pinterest campaign is a robust, well thought-out strategy. Our team are here to guide you through the whole process and allow you to achieve your goals. We consider your whole digital marketing strategy when developing a specific strategy for Pinterest to ensure we’re using the full information we have available to us.
Pinterest Ad Account Optimisations
As well as our daily management of your Pinterest ad account, we also consider a variety of data points to make sure we’re making the right changes to the account. We take a data-led approach to bring in more traffic, more leads and ultimately more sales.
Pinterest Platform
When it comes to ads, Pinterest is an up and coming platform for businesses to advertise on. Despite it being fairly new, we can take a lot of learnings and best practises from other platforms to help make the Pinterest Ads platform work for you.
Pinterest Remarketing
A wonderful way to increase the ROI of your digital marketing campaigns is to develop Pinterest Remarketing campaigns. Driving traffic from other sources to your website is great, however, there is always the possibility that they will drop off and not come back. By creating remarketing audiences and using the Pinterest platform re-connect with those people – we’re able to provide more warmer leads and reduce.
Visibility Agency Digital Marketing Podcast
The Visibility Agency® Digital Marketing podcast is produced by Visibility Agency®, A Digital Marketing Agency Providing Maximum Visibility, Minimum Stress.
The host of the show is George Allsop and he is often joined by Co-Founder, Anna Allsop.
In each episode, we’re either talking to marketers about their journeys and lifting the lid on their experiences or we’re providing insights into best practises and the latest news and trends in the fast paced world of digital marketing.
Watch Latest Episode