Maximum Visibility with Minimum Stress
- A Strategic Google Shopping Agency - We're Google Partners
We've helped 50+ brands to scale
OUR APPROACH
Looking for support managing Google Shopping Ads (Google AdWords)?
- Find Google Shopping Ads complicated?
- Lack confidence to create Google Shopping Ads campaigns?
- No current ROI?
- Busy schedule?
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-> Bespoke 15 Minute Video Review
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PPC Case Study
PPC campaigns reduce CPC by 15% for stone specialists
The Brief
Although we work with Stoneworld on a range of other channels, this case study focuses on the Pay-per-Click strategy. We were tasked with improving their Google Ads account overall to be able to increase the number of leads and sales that their paid media budget was achieving.
The Strategy
The paid media team at Visibility restructured the account to enhance campaign effectiveness and efficiency. We improved campaign layouts, limited keywords in ad groups aimed at boosting the "quality score" for improved cost-per-click and ROI. We resolved conversion tracking issues and established a comprehensive strategy to track conversions across various channels. Historical data informed us about previously effective ads and ad copy, guiding our strategy for testing ad copy to maximise conversions.
The Results
We’ve been generating results for Stoneworld since 2021. Here are just some of the achievements we’ve made with the account:
-> 22% increase in CTR year-on-year
-> Reduced bounce rate by 73%
-> 15% reduction in cost per click year on year
-> CTR of display campaigns Improved by 87%
The Marketing Geeks
Our Team
George Allsop
Managing Director & Founder
Anna Allsop
Co-Founder
Dinija Ramanauska
Marketing Assistant
CJ Brown
Web Developer
Eugene Henry
Paid Media Executive
Adrianne Cookson
Paid Media Executive
Danielle Sleath
Paid Media Executive
What services do we run at our Google Ads agency?
Audit of Your Google Ads Ads
If your business has an existing Google Ads account with running campaigns, our team will have a look at the performance and analyse the campaigns. We will discuss with you how the campaigns can be improved in the future.
Setting up Campaigns
After auditing your previous Google Ads campaigns, we will start developing new strategies. We will set up well-implemented Google Ads campaigns and deal with them from the beginning to the end. Our experts can develop various campaigns from search ads, and shopping ads, through display ads to remarketing ads.
Campaign Management
Our team will deal with the management of your existing campaigns as well as developing new campaigns. We know how important optimising the campaigns is, thus, we will run weekly audits to make sure campaigns perform well and make adjustments if needed.
Tracking Your Conversions
In order to know that campaigns perform well, conversion tracking needs to be done. This is one of the most essential elements in every campaign. Without it, we won’t be able to measure your conversions. Therefore, our team will make sure conversion tracking is applied.
Writing Ad Copy
Writing a persuasive ad copy is another important part of every Google Ad campaign. Our Google Ad agency will write effective copies for your campaigns. We will make sure to use your brand’s tone of voice to create relevant and encouraging ads.
What our Customers & Partners Say
..."We've been working with Visibility Agency for a little over a year now and can confidently say, their customer service, communication and quality of work is the same today as it was when we first hired them. They've been the only agency we've used where we receive regular updates, meetings and monthly reports, without fail. They've been an integral part to the growth of our business and cannot recommend them highly enough for both the management of your GoogleAds and website SEO."
Chris Hall — Owner of Hall Personal Training
"Has been great working with George, he really knows his stuff."
David Lister — Director of MX Display
"George has been a real help in shaping the marketing communications at Forest Rock."
Nick Cooper — Sales and Marketing Director at Forest Rock
"The expertise provided by Visibility Agency has been a catalyst in developing our digital marketing strategy."
John Battersby — Managing Director of Fire Trade Supplies
"I just watched your website review with my manager, and we were really impressed! Thank you so much for taking the time to do that, we really appreciate the feedback, and we are looking forward to talking with you later."
Emily Dewell — Marketing Assistant at Stoneworld
***** (Google Review)
William Barron — Managing Director of Bespoke Funeral Care
"It was great to have a 1:1 meeting today with George Allsop. Would highly recommend to anyone looking for any sort of marketing advice to get in touch with George and Visibility Agency."
Daniel Huthwaite — Founder of Smaart Homes
"First page organic result now on "Deltek PIM". Very pleased with this!"
Matthew Nickerson — Director of Flo10
I connected with George yesterday on LinkedIn and he carried out an initial website review for me. The review was amazing in the detail he provided so quickly. We had a follow up call and George managed to understand my issues and also explain in a very clear way what I needed to do and how he could help. excellent communication and approach."
Allister Sly — Owner of Plantation Shutters South Limited
"We've been working with George at Visibility now for around 9 months and have had excellent results including improved SEO results and key word rankings! would highly recommend visibility!"
Jenna Ward — Marketing Assistant at Alpha Rail
"Truthful, honest and competent! At first I didn't expect to learn so much about different marketing strategies and tools. No regrets in working with Visibility."
Dinija Ramanauska — Intern at Visibility Agency
Google Ads Management FAQs
What is Google Ads?
Google Ads (formerly known as Google AdWords) is an online advertising service used by businesses to promote their products and services across Google Search, YouTube, and other websites. Google Ads allows marketers to choose specific goals for their ads, like driving website visits. Google Ads are a type of PPC advertising, where you only pay when someone clicks your ad.
What types of ads can I use through Google?
The three basic types of Google Ads are: search network ads, display ads, and video ads. There are also more advanced ads that our Google Ads Management agency uses such as shopping campaigns or discovery ads.
How much does Google Ads cost?
It depends. Your cost is determined by many factors including how much you are willing to spend. However, you are only charged when a user clicks your ad, which makes Google Ads a great advertising option. Also, Google Ads allows you to be flexible as there is no long-term contract required.
What are the benefits of running Google Ads campaigns?
Cost-effectiveness
You only pay when a user actually reaches your website. You can choose to spend as much or as little as you like.
Great targeting options
You can choose your audience according to yo demographics like location, language and device.
Measurable results
PPC campaigns can be set up to carefully measure effectiveness. You can determine exactly how much your return on investment is.
Customisable
As you run your campaigns, you can make many small adjustments to improve based on what works best.
Fast results
You will see the impact of your PPC efforts almost immediately.
Let's make it happen
Our Google Ads Management Services cover all aspects to ensure the success of the strategy, here are the areas we can help you with:
Google Search Ads
Google Search Ads are text ads that can be seen on Google search engine results pages. They are labelled as ‘AD’, which indicates they are paid ads, and they usually appear above the organic search results. Our team can develop an effective strategy for your business based on comprehensive keyword research, effective written copy and data optimisation.
Google Display Ads
Google Display Ads are image-based as opposed to Google Search ads. They are a perfect way to reach your potential audience early in the customer journey. This means that display ads will help you boost your brand awareness. Display Ads are popular in remarketing campaigns, where marketers target people who have shown interest in your website before.
Google Shopping Ads
Google Shopping Ads are product-based ads. They are shown if someone looks for particular product. This is a recommended way of advertising if your company offers physical items. Our team of experts can optimise Google Shopping Ads for your business campaigns.
Discovery Ad Campaigns
Discovery ads are a new type of ads on Google. According to Google, they can help with reaching up to 3 billion customers across different channels like Discover, YouTube, Watch Next feeds and Gmail. They allow marketers to target people who are interested in the brand’s products.
Other Services
Our Agency also provides other digital marketing services such as Organic Search, Paid Search, Social Media Ads , and Email Marketing.
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Visibility Agency Digital Marketing Podcast
The Visibility Agency® Digital Marketing podcast is produced by Visibility Agency®, A Digital Marketing Agency Providing Maximum Visibility, Minimum Stress.
The host of the show is George Allsop and he is often joined by Co-Founder, Anna Allsop.
In each episode, we’re either talking to marketers about their journeys and lifting the lid on their experiences or we’re providing insights into best practises and the latest news and trends in the fast paced world of digital marketing.
Watch Latest Episode