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PPC Case Study

PPC campaigns reduce CPC by 15% for stone specialists

The Brief

Although we work with Stoneworld on a range of other channels, this case study focuses on the Pay-per-Click strategy. We were tasked with improving their Google Ads account overall to be able to increase the number of leads and sales that their paid media budget was achieving.

The Strategy

The paid media team at Visibility restructured the account to enhance campaign effectiveness and efficiency. We improved campaign layouts, limited keywords in ad groups aimed at boosting the "quality score" for improved cost-per-click and ROI. We resolved conversion tracking issues and established a comprehensive strategy to track conversions across various channels. Historical data informed us about previously effective ads and ad copy, guiding our strategy for testing ad copy to maximise conversions.

The Results

We’ve been generating results for Stoneworld since 2021. Here are just some of the achievements we’ve made with the account:

-> 22% increase in CTR year-on-year
-> Reduced bounce rate by 73%
-> 15% reduction in cost per click year on year
-> CTR of display campaigns Improved by 87%

What is Google AdWords?

Google Ads (FKA Google AdWords) is a Google advertising service for businesses and marketers that helps to reach their target customers and grow their businesses. The service is based on pay-per-click meaning advertisers only when people click your ads. Google AdWords allows marketers to reach their target demographic based on specific keyword searches as well as the region or device they use. As an AdWords Agency Nottingham we can help you to develop an effective Google Ads strategy to boost your sales.

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Benefits of Google AdWords:

Google is the biggest search engine

Google has over 70% of the search market share, which means that Google is the most popular search engine. Thus, using Google AdWords will enable you to reach much more people than using ad features from other search engines.

Quicker results than with SEO

Implementing Google AdWords in your marketing strategies will bring you faster results than with organic SEO. Organic SEO can take a while until it starts affecting your site and ranking it higher in the search engine page results. However, Google AdWords can show your website to the right audience almost immediately.

Targeting people who look for specific products

With Google AdWords, you don’t need to worry that you target the wrong people. Your ads will show based on keywords you choose, meaning they will show only to people who search the same keywords that you used in your advertisements.

Building brand awareness

Google AdWords are a good way to build brand awareness. Even if potential customers are not clicking your ads, they still see the name of your brand and your offer. The more people see your brand’s name, the stronger your brand image becomes. In the future, this can still win you customers as they will be already familiar with your brand.

Google AdWords & Pay-per-Click (PPC) FAQs

What is Google AdWords?

It’s an advertising platform created by Google. It works by displaying adverts at the top of search results to get businesses seen for certain keywords and search terms.

Is Google AdWords free?

You can create a Google Ads account for free, which is useful for conducting SEO keyword research. If you want to use the advertising platform, there is a fee for every time someone clicks on your ad.

Are SEO and Google AdWords the same?

The best way to explain the difference between the two, is that SEO generates organic traffic (it’s free), whereas Google AdWords is paid traffic or paid advertising.

Do people actually click on Google Ads?

Yes, they do. Google Search is also the most frequently used search engine so it’s a great tool for advertising your business.

Our Google AdWords Approach

As a Google Adwords agency Nottingham, we have tons of experience helping businesses reach their full potential via paid search campaigns. And as an official Google Partner, we understand what it takes to create a successful Google AdWords campaign. After we’ve carried out in-depth research to understand your offering, competitors, and target market, we’ll create a bespoke pay-per-click advertising strategy. 

We care about all the small details that impact the bigger picture, that’s why we periodically report on our findings and review them too. We use data-led performance insights to give you measurable and actionable insights into your online advertising campaign. That way we know the best ways to streamline your spend, generate new leads, and increase your return on investment.

The results

What can you expect?

Data-driven strategies

We unearth key insights with our data-first approach to our Google AdWords Management Nottingham. We can analyse how your potential customers use Google, to make sure you skip to the top of the page for the search terms they’re using.

Creative messaging

You only have a small number of words to capture the attention of your customers. We’ll make sure you stand out from the crowd with Google Ads that create enough intrigue, that your customers won’t be able to resist clicking through to your website.

Transparent reporting

The reports we produce on our Google AdWords campaigns won’t leave you guessing. We’ll show you what’s working well, and what isn’t so much, so we can optimise your campaigns for the best possible results.

Adwords Agency Nottingham

As a Google AdWords Agency Nottingham, we’re dedicated to delivering next-level ads and marketing strategies that convert into paying customers. We are a certified Google Partner Agency in Nottingham, which means that our competence will get you great PPC results like increased ROI (return on investment). Our team is always up to date with the newest PPC & Google Ads trends. We are experts in developing effective Google Adwords campaigns. Contact us to discuss what we can do for your business today.

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Google PPC Management That Works

In today’s digital world every business competes with each other in order to get the attention of consumers and be as much visible on the web as possible. One of the common options used by various companies is paid advertisement. Here, Google is one of the commonly used platforms that utilises paid ads as it brings a great return on investment.

Our Nottingham team has years of experience in implementing PPC strategies that bring high-quality traffic to websites. PPC is about sending the right message to the audience you are targeting and making sure that you use the keywords that are relevant to them as well as to the products or services that you offer.

We know that to succeed in PPC you need to have a clear strategy in place. You need to be compelling in your messaging and as relevant as possible. Our team knows how to find gaps in the market and develop a bespoke strategy that will persuade people to check out your offer. 

We are focused on delivering high-quality leads and conversions. With us, you will see more than just clicks. We will help you to grow your business.

Why choose Visibility Agency as your Google AdWords Agency Nottingham?

We’re small in size, but certainly not in expertise. We’re a growth-hungry digital marketing agency with tons of knowledge to offer. Not only do we love helping business owners achieve their vision, but we’ve also worked with plenty of them on their Google AdWords Management Nottingham.

And we’re an official Google Partner, so you know we’re experts in high-performance PPC campaigns. But we’ll let our results do the talking. Our campaigns have increased transactions by 86%, reduced cost-per-click by 41%, and much more.

Are you looking for a Google PPC specialist in Nottingham?

If you are looking for a Google PPC specialist Nottingham, you have come to the right place. Our team consists of experienced PPC specialists who are very passionate about helping Nottingham businesses. We know how to utilise PPC services such as Google Ads, Facebook Ads and many more to increase leads and conversions. Choose us as your Nottingham PPC agency, and you will enjoy the growth of your business. Don't hesitate, contact us for more information.

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Can Google PPC really grow my Nottingham business?

Yes, Google is one of the most profitable ways of online advertising. Sometimes Google PPC is still underrated, and people choose social media ads instead. However, the truth is that through social media ads you could force your products on someone who scrolls just to entertain themselves and does not have the intention to buy anything. 

In contrast, people who use Google often search for something specific like information about a certain event, service, or product. Thus, using Google PPC gives you higher chances to reach someone who will truly be interested in your products and convert. Through PPC, you can target particular keywords that your ads will show for. This means narrowing down your audience and minimising the risk of losing money on low-performing ads.

Advertising through Google not only will give you a higher click-through rate, but also will increase your leads, conversions and brand awareness. Our Google PPC Nottingham experts will be happy to help you on your journey to reach your goals.

Let's make it happen

Whether you’re completely new to PPC marketing or want to streamline your ad spend with targeted campaigns, we’re a team of experts who deliver game-changing results.

Google Adwords Management Nottingham

We’re a Google AdWords Agency Nottingham, and we’re obsessed with helping purpose-led businesses with their digital strategies. Don’t worry if you’re confused about what PPC management is or how it works, we’re a friendly bunch, and we’ve got a proven track record of driving continued growth for our clients.

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PPC Campaigns

Pay-Per-Click or PPC advertising can be search engine marketing, display adverts, video ads, and remarketing strategies. We know that sounds like a lot to get your head around, but as a PPC agency in Nottingham, you’re in safe hands. With our online marketing expertise, we can take your business growth to the next level, and utilise Google Ads to deliver it. 

As a Google PPC agency Nottingham, we specialise in creating and managing successful PPC campaigns for small, medium and large businesses. Our team of experts understands the importance of targeting the right audience with the right message at the right time. That’s why we conduct extensive research to analyse your competitors as well as identify the most relevant keywords and phrases that your potential customers are searching for.

Our Google PPC campaigns are designed to drive traffic to your website and increase conversions. By using advanced targeting options, we ensure that your ads are displayed to users who are most likely to be interested in your products or services. We also continuously monitor and optimise your campaigns to maximise your ROI.

As a leading AdWords marketing agency in Nottingham, we pride ourselves on our ability to deliver results. We have a proven track record of creating and managing successful PPC campaigns that have helped our clients to grow and thrive. Don’t wait and let us help you grow your business too.



If you’re already advertising on Google, setting up a remarketing strategy is a great way to reconnect with customers who have already interacted with your site. We can filter this by different products or service areas, to really hone in on those customers who know exactly what they’re looking for. We make it easy to reach your target audience through Google and transform your conversion rates. 

Our Google PPC agency in Nottingham understands that remarketing is a powerful tool for increasing conversions and ROI. By targeting users who have already engaged with your website, we can create highly personalised ads that resonate with their interests and needs.

Our remarketing campaigns are designed to keep your brand top-of-mind and drive repeat purchase of your products or services. We can segment your audience based on their behaviour on your site, such as products or services viewed, pages visited, or time spent on the site. This allows us to create highly targeted ads that are more likely to convert.

At our agency, we use a range of techniques and strategies to make your remarketing campaigns as effective as possible. From dynamic remarketing ads to custom audience lists based on user behaviour, our Google PPC Nottingham experts have the skills to help you get the most out of your remarketing campaigns.

If you’re looking for a Google PPC agency in Nottingham that can help you set up and optimise your remarketing campaigns, look no further. Our team of experts is here to help you achieve your goals and drive business growth. Contact us today to learn more about our services and how we can help you succeed.


Standing out from the competition requires creating scroll-stopping PPC adverts. After we research your target audience’s values and motivators, we’ll craft engaging ads that connect deeply with your customers. Think cleverly-worded ad copy and eye-catching images that break through the noise online. 

We know that creativity is key to standing out in today’s crowded online marketplace. That’s why we work closely with our clients to develop PPC adverts that are not only visually appealing but also resonate with their target audience.

Our team of creative experts has years of experience in developing ad copy that capture attention and drive more leads and conversions. We start by researching your target audience’s values and motivators to ensure that we create ads that truly connect with them on a deep level. From there, we use a range of techniques and strategies to craft compelling ads that break through the noise online.

At our Google AdWords agency Nottingham, we know that creativity is not just about being flashy or attention-grabbing. It’s about creating ads that are meaningful and relevant to your target audience. That’s why we take a data-driven approach to our creative process, using insights and analytics to ensure that your ads are as effective as possible.

Visibility AdWords agency Nottingham can help you create engaging and effective PPC ads. Our team of creative experts is here to help you achieve your goals and drive business growth.


Picture this, the hard work you’ve put into your Google AdWords campaign is paying off. You’re seeing an increase in website traffic, but your new customers aren’t converting. Why? Maybe it’s something to do with how long the landing page takes to load, or that it’s not optimised for mobile users. Don’t spend money on PPC and send new users to an awkward-to-use website, let us help by conducting an audit on your website, so that your customers have no problem heading straight for the checkout. 


Other Channels

We aren’t just experts in Google AdWords Management Nottingham. If you’re looking for an agency that can sky-rocket your Organic Search (SEO) and Paid Search (PPC) develop a bespoke Email Marketing Strategy, or hit the ground running with a user-friendly Website Design, then get in touch.   

Visibility Agency Digital Marketing Podcast

The Visibility Agency® Digital Marketing podcast is produced by Visibility Agency®, A Digital Marketing Agency Providing Maximum Visibility, Minimum Stress.

The host of the show is George Allsop and he is often joined by Co-Founder, Anna Allsop.

In each episode, we’re either talking to marketers about their journeys and lifting the lid on their experiences or we’re providing insights into best practises and the latest news and trends in the fast paced world of digital marketing.

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