We make achieving your goals easy with our dedicated Paid Media team, helping you to improve your metrics.
Marketing Agency Nottingham
Google Ads (Formerly Adwords)
Drive high-intent prospects to your website with the world's largest search engine. Our team makes it simple and easy for you to succeed.
Google Shopping
Our team can help achieve highly converting product campaigns across sectors. We maximise your budget using the latest techniques in eCommerce campaigns.
Remarketing & Display Advertising
Impress your potential customers with ad creatives that generate leads and sales. Our in-house design team will make the whole process a breeze.
Microsoft Advertising (Bing Ads)
Drive high-intent prospects to your website with the Bing search engine. Our team makes it easy to get exposure on this platform - so you can relax.
We’ll Handle Everything, End-to-End
Our team of Paid Media experts are made up of Project Managers, Account Managers and Executives. It’s our job to take a weight off your shoulders to manage everything end-to-end, stress-free.
Taking A Step Back To Assess The
Situation
Before we can move forward, we need to uncover what has gone before. In our Paid Media Audit, we’ll dig into the data and analyse before developing a future proof strategy.
Establishing a Solid
Base
When we inherit an existing account, we’ll work from the bottom up to ensure all account setups and structural changes are implemented before taking the strategy forward.
Data is
Gold
We’ll work with you to establish your core metrics then we’ll ensure conversion tracking is set up to provide us with the data we’ll need to make the right decisions.
Regular
Updates
Your dedicated Account Manager will keep you in the loop and work with you to make the right decisions, at the right times.
Precise, Simple
Reporting
We don’t over complicate reporting. We provide you with the most important information you need at the right time that suits you.
Exploring New
Opportunities
Our teams conduct regular campaign testing to uncover new opportunities and to find innovative ways to get in front of your prospects.
See our results for yourself
The metrics you care about
-
Click-Through Rate (CTR)
The percentage of people who click on the ad after seeing it, indicating ad effectiveness. -
Cost Per Click (CPC)
The average cost paid for each click on the ad, helping assess budget efficiency. -
Conversions
Conversions shows the number of conversions you received after ad interactions (such as text ad clicks or video ad views) from all actions you've included in this column. -
Cost Per Acquisition (CPA)
The total cost of acquiring a customer through the ad, calculated by dividing total ad spend by the number of conversions. -
Return on Ad Spend (ROAS)
Measures the revenue generated for every pound spent on advertising. -
Conversion Rate
The percentage of users who complete a desired action (like making a purchase) after clicking the ad.
DON’T JUST TAKE OUR WORD FOR IT
We asked our clients to share their stories with us.
"They’ve been a massive support for me as I've been setting up my business and kept me really focused."
"I just watched your website review with my manager, and we were really impressed! Thank you so much for taking the time to do that, we really appreciate the feedback, and we are looking forward to talking with you later."
"I highly recommend Visibility Agency having worked with Anna George and the team for several years. They provide Bing and Google PPC (paid advertising) services to support lead generation for Stoneseed Ltd - An IT Project Management Services company. They are always consistent , helpful and full of suggestions to improve audience reach."
"Pleasure to work with Visibility . They were the one company that listened to our requirements and interpreted them into the actions we needed. Highly recommend the attention to detail and the reporting we have received."
“Has been great working with George, he really knows his stuff.”
“We receive regular updates, meetings and monthly reports, without fail. They've been an integral part to the growth of our business and cannot recommend them highly enough for both the management of your Google Ads.”
Frequently asked questions
-
PPC (Pay-Per-Click) is a digital advertising model where advertisers pay a fee each time their ad is clicked. It’s essentially a way to buy visits to your site rather than earning them organically. Advertisers bid on keywords relevant to their business, and ads are shown to users based on relevance and bid amounts. Platforms like Google Ads and Microsoft Advertising are commonly used for PPC campaigns.
-
PPC offers immediate visibility on search engines, drives targeted traffic, and provides measurable results. It complements SEO efforts and allows businesses to control their advertising budgets and target specific audiences effectively.
-
The most popular PPC platforms are Google Ads and Microsoft Advertising (formerly Bing Ads). Social media platforms like Facebook Ads, Instagram Ads, LinkedIn Ads, and Pinterest Ads are also effective, depending on your target audience.
-
PPC costs vary based on your industry, target audience, and competition. Advertisers typically set daily or monthly budgets, and the cost-per-click (CPC) depends on keyword competition and quality scores. You can start with a small budget and scale as you see results.
-
Quality Score is a metric used by platforms like Google Ads to assess the relevance of your ad, keywords, and landing page. A high Quality Score can lower your CPC and improve your ad placement, ultimately making your campaign more cost-effective.
-
While PPC can drive traffic almost immediately, significant results like conversions and ROI depend on the campaign’s setup, budget, and optimisation. Typically, you’ll see measurable insights within the first few weeks, with refinement leading to better results over time.