Maximum Visibility with Minimum Stress

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What our Customers & Partners Say

SEO Case Study

Marketing campaign generates 148% increase in enquiries

The Brief

Although we work with MX Display on a range of other channels, this case study focuses on the SEO strategy. We were tasked with increasing the visibility of their keywords in organic positions on Google and other search engines. We needed to generate additional brand awareness to increase the number of leads and sales.

The Strategy

One of the most important aspects of SEO and any marketing in general is to understand who the customer is, what they want and which messages they are most likely to respond to. We set about with numerous planning sessions to really get under the skin of MX Display to find out what their customers want. Whenever the Visibility team gets their hands on a new client’s website, there are often changes which can be made to the existing website to boost traffic, leads and sales in a short time. Optimising current pages in certain ways to increase their visibility in the search results is the goal.

+ much more, see the full case study for more info.

The Results

We’ve been generating results for MX Display since 2019. Here are just some of the achievements we’ve made with the account:

-> Year-on-year increases of 107% in website traffic
-> 110% increase in new users year-on-year
-> Bounce rate has been reduced by 7%,
-> A huge 148% increase in website conversions

What is content marketing and why is it worth implementing?

Content marketing refers to the creation and distribution of written, valuable and relevant content in order to attract a target audience and turn it into customers. The most popular types of content marketing include blog posts, infographics, press releases, ebooks, videos and social media. Marketers tailor the written content to their target audiences, which helps to attract them in a natural way. Our content marketing agency Nottingham will help you to develop an online content marketing strategy to beat competitors and rank your website higher in the SERPs (search engine results pages).

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Marketing Agency That Drives Growth

Our content marketing agency in Nottingham is dedicated to helping businesses improve their online presence and build stronger relationships with their customers. We offer a wide range of services, including blog writing, social media management, email marketing, and search engine optimisation.

Our team of experienced writers and marketing professionals is skilled at creating engaging, relevant content that is tailored to the unique needs and interests of each of our clients’ target audiences. We are committed to delivering results that drive traffic to our clients’ websites, generate leads, and ultimately increase their sales. Contact us today to learn more about how our content marketing services can help your business succeed online.

These are some of the benefits of content marketing:

It Boosts Your SEO

SEO and content strategy are intertwined. Effective content marketing is the base of organic search. High-quality content on your website will signalise to Google that your website is worth displaying in a higher position in the SERPs. Good content marketing will involve using keywords, which will then strengthen your SEO strategy.

It Boosts Leads and Conversions

Content marketing is one of the great ways to move potential customers down the sales funnel. Some people take weeks or even months to make a decision about purchasing a particular product. If you are consistent with your content and show potential leads your expertise, it will help people to decide about purchasing your services.

It Creates Brand Awareness

Different types of content shared across media platforms can boost brand awareness. Even if people don’t click to see your whole blog post, they still are exposed to your brand name. This makes it easier to turn them into potential leads in the future.

It Establishes Trust

Search engines respect websites that express E-A-T, which is Expertise, Authority, and Trust. Content marketing will enable you to tick these qualities off. In return, Google will thank you by improving your SERPs.

Digital Marketing Nottingham

We are passionate about helping businesses reach their goals. Our content marketing experts will develop for you valuable written content, SEO & PPC strategies that will bring more traffic to your website and generate leads. Still unsure about our digital marketing approach? We are offering you a free content marketing website review to give you an idea of what we can improve for you.

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The Results

Supporting businesses in Nottingham with:

Climb to the top of search engine results with a completely bespoke SEO strategy. We’ll develop campaigns that combine the findings from a technical SEO audit, with in-depth keyword research and personality-packed copy, for next-level organic growth.

Paid Search (PPC)

As an AdWords Agency Nottingham and Google Partner, we’ll use a data-driven approach to review your offering, competitors, and target market. We’ll create a Google Ads (formerly Google AdWords) strategy that drives traffic to your website, improves your conversion rate, and generates a positive return on investment (ROI).

Social media marketing is a great way to tap into your audience. Whether you want us to craft scroll-stopping captions for organic posts, or want to target new audiences on Facebook, Twitter, or Instagram with paid ads – we can help.

If you’re struggling to get your head around how digital marketing works, that’s okay. We’ll organise 1-2-1 support, phone calls, or strategy sessions with you or your staff members, so you can learn how to utilise digital marketing to smash your business objectives.

Need a hand with your branding strategy? As a marketing agency Nottingham, we love creating content plans for our clients that resonate with their customers’ motivators. We’ll create value-packed campaigns that connect with your target audience and make them head straight for the checkout.

You’ve transformed your online presence, but now you need to keep the leads you’ve generated. We’ll create a conversation rate optimisation strategy that turns window shoppers into purchasers.

Why choose Visibility Agency as your digital marketing agency based in Nottingham?

We’re a small but growth-hungry, fully remote marketing agency Nottingham that has tons of technical expertise to offer our clients. We’re transparent, friendly, and super passionate about what we do. We love helping purpose-led brands achieve their vision and level up their online presence. 

Our integrated approach to digital marketing means we offer services including technical SEO audits, paid search campaigns, and website design and development all under one roof. You can choose to use all of our marketing agency Nottingham services, our AdWords Agency Nottingham services, or pick the ones you need.

Now we’ll let our results do the talking. We’ve increased SEO keyword rankings by 104% in 1 month, implemented a Digital PR strategy that sky-rocketed YOY traffic by a huge 689%, and created a PPC advertising campaign to reduce cost-per-lead by 24% – just to note a few.

What do our Pay-Per-Click strategies cover?

Google Ads

Google is the most popular platform for paid search advertising. We highly recommend developing a strategy for Google Ads. A well-developed strategy will enable you to boost your conversion rates as well as lead generation. Without a doubt, Google is the most powerful PPC channel. Our team can develop campaigns for Google Search, Google Shopping, Dynamic Search Ads and more.

Bing Ads (Microsoft Ads)

Google is not the only place where PPC campaigns thrive. Businesses often forget that other search engines are out there that are as good as Google. Bing is one of them. Yes, it has less users than Google, however, still millions of people choose to use it. Therefore, it is important to test if your target audience uses Bing.


Targeting users that had shown interest in your website, but haven’t converted is very important. We always put a strong emphasis on remarketing. After running campaigns for a while, they must be analysed and a proper remarketing strategy has to be implemented. This will help you reconnect with your potential customers and maximise your return on investment.

Regular Audits and Reporting

Our digital marketing team will be regularly checking your campaigns and monitoring their performance. We will also compile monthly reports so you are also up to date with the progress.

PPC Agency Nottingham

One of the largest areas we deal with is also PPC. Our PPC Agency Nottingham has years of experience in creating well-optimised pay-per-click ads. We focus on developing highly-targeted, specific and results-driven PPC campaigns. We will make sure that the campaigns will maximise your ROI and beat your competitors. Our agency will also monitor all your paid campaigns and make any adjustments if needed.

We go above and beyond to get the best results for our clients. The key for us is communication and constant development. We know that in order to bring the best results we need to be on top of our game. Thus, our team is always learning and staying up to date with the newest trends.

Contact our PPC Agency Nottingham now to get a free PPC audit.

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Why PPC is a great advertising weapon?

PPC is one of the most important areas within marketing. It is a form of digital advertising that allows businesses to get more exposure on the web by purchasing advertising space, for example on Google search results pages or social media. There are plenty of advantages of PPC ads. The main one is fast exposure. This is something that marketers love because SEO efforts do not always pay off. And if they do, it takes a while for search engines to boost your rankings. Thus, by using PPC ads is much easier to place your company in front of the right people.

Targeting options and highly measurable results give you real power to get more leads and conversions. If you do not want to wait for ages until SEO strategies kick in, PPC ads could be just for you. With PPC you will pay only if someone clicks your ad plus you can manage how much you want to spend on each campaign. This gives you more control. Our agency has been utilising PPC ads for a long time and we know that they have a huge potential. No time to waste! Start growing your business with our PPC Agency Nottingham! 

Let's make it happen

Whether you’re completely new to digital marketing or know exactly what services you want, we’re a team of experts who deliver game-changing results.

Marketing Agency Nottingham

We’re a digital marketing agency in Nottingham, and we’re obsessed with creating bespoke strategies that catapult our clients’ growth. We’re all ears for any projects you want us to work on, or KPIs you want to smash. Get in touch and we’ll chat about how our results-driven PPC, SEO, and Content services can improve your business. 

Marketing Agency Nottingham Office

Antenna Media Centre
9a Beck Street
United Kingdom

Nottingham Phone Number: 0115 828 4824

Nottingham Email Address:


Whether you want to increase your Organic Search (SEO) with a well-researched content plan, drive traffic to your website with a top-notch Pay-per-Click (PPC) campaign, or nurture your customer relationships with an engaging Email Marketing strategy, we’re a marketing agency Nottingham that’s waiting to support your next project. See also: Social Media Ads and Funnel Marketing.

Every business has unique marketing goals and challenges. That’s why we offer a wide range of digital marketing services to help you achieve your desired results. From content marketing and SEO to PPC and social media ads, we’ve got you covered.

If you’re looking for a content marketing agency Nottingham, we can help you develop a content strategy that resonates with your target audience and drives conversions. Our team of content experts will work with you to create high-quality content that educates, informs, and entertains your audience.

Our SEO services can help you to improve your online visibility and attract more customers to your website. We’ll conduct thorough keyword research, analyse your competitors, optimise your website for search engines, and create high-quality backlinks to improve your search engine rankings.

As a digital marketing agency in Nottingham, we also offer PPC services to help you reach your target audience with targeted ads. Our PPC experts will help you create a campaign that drives traffic to your website and converts visitors into customers.

And if you’re looking to build long-term relationships with your customers, our email marketing services can also help. We can create engaging email campaigns for your business that keep your customers informed and engaged.


We know that landing the right messaging that resonates with your customer is key to an effective marketing strategy. It’s why we support businesses with a Branding and Marketing Strategy, as well as Content Marketing Services. This ensures our data-led AdWords Agency Nottingham campaigns are combined with copy that connects with your audience for the best possible results.

Having a strong brand identity is essential for the success of any business. We offer branding and marketing strategy services to help you establish a unique brand identity that resonates with your target audience.

Our team of branding experts will work with you to understand your business goals, target audience, and USP (unique selling proposition). We’ll then develop a comprehensive branding strategy that includes messaging, visual identity, and positioning.

Once your branding is in place, we’ll work with you to develop a content marketing strategy that aligns with your brand messaging. Our content marketing services include everything from blog writing and social media management to email marketing.

As one of the leading digital marketing agencies in Nottingham, we understand the importance of data-driven advertising campaigns. Data-driven approach allows us to focus on things that are really working instead of playing a guessing game. That’s why we combine our creative services with data analysis to ensure that our AdWords campaigns are optimised for the best possible results.

Don’t wait and take your business to the next level. Contact our experts now to discuss your situation.


It’s essential to know when something’s working and when it isn’t, that’s why we’ll be totally transparent about your digital marketing strategy. We’ll dig straight into the nitty-gritty Digital Marketing Research and optimise your campaigns, so you can reinvest and grow in the right areas. We can also support you and your team with Digital Marketing Consultancy.


We pride ourselves on being honest, that’s why we’ll tell you there’s no point in having an incredible marketing campaign that directs customers to an awkward-to-use website. Site speed, mobile optimisations, and ease of use are all evaluated with our website audits. We’re able to conduct a Conversion Rate Analysis and offer Hosting and Support Services, to make sure you’re website is in tip-top condition for all the new leads you’ve generated.


Looking to expand in new territories? Perhaps you know exactly who you want to target, but you just don’t know where to begin? Here at Visibility, we can help you achieve your international goals with an International SEO Strategy. Or as an AdWords Agency Nottingham, what about a transformative International PPC Campaign?

Online Content Marketing Strategy

At our Visibility Agency, we know that content marketing is an essential part of any successful digital marketing strategy. That’s why we offer a range of content marketing services to help our clients reach their target audience and engage them with compelling and valuable content.

Our content marketing services include content creation, content promotion, and content optimisation. We’ll work closely with you to understand your brand, tone of voice, your target audience, and your business goals, and then create a content marketing strategy that’s tailored to your needs. Our content marketing Nottingham experts will develop relevant content ideas, write blog posts and implement them on your website. This will you boost your leads and conversions.   

As one of the leading digital marketing agencies in Nottingham, we have a team of experienced content creators and marketers who know how to create content that resonates with your audience and drives results. Whether you need blog posts, social media content, or infographics, we’ve got you covered. 

Our team has also extensive SEO knowledge, thus, we will also optimise your content so that it reaches more people that would be interested in your products or services.

If you are looking for digital marketing services in Nottingham, don’t hesitate and contact our team now. We will be happy to help you grow your business.

Visibility Agency Digital Marketing Podcast

The Visibility Agency® Digital Marketing podcast is produced by Visibility Agency®, A Digital Marketing Agency Providing Maximum Visibility, Minimum Stress.

The host of the show is George Allsop and he is often joined by Co-Founder, Anna Allsop.

In each episode, we’re either talking to marketers about their journeys and lifting the lid on their experiences or we’re providing insights into best practises and the latest news and trends in the fast paced world of digital marketing.

Watch Latest Episode