Sunfish Services - SEO Project For Website Launch | Visibility Agency®

SEO content project helps service business launch WordPress site

Organic Search (SEO)

Sunfish Services – Fire Systems Specialists

Client Overview

Sunfish Services is an East Midlands based Fire Systems, CCTV & Access Control installation and management company. They install, maintain and repair fire alarm systems, CCTV systems, access control systems and much more. Their office is located in Melbourne, Derbyshire which is the base for their strong team of engineers and installers. They also have a Cambridge office. Visibility has worked with John and his team since 2019 and have completed projects for their sister company Fire Trade Supplies too.

The Brief

Although we’ve worked with Sunfish Services to launch a new website, this case study focuses primarily on the SEO project we completed to get the site launched.

For Sunfish Services to launch their new website they needed a marketing strategy and SEO strategy to help to guide what their exact requirements would be when designing and developing a new website. This is where the team at Visibility came in to help their internal teams understand what it is they needed.

We focused the core objectives:

  • Clearly communicate the full breadth of services offered
  • Setup the site to rank well on search engines
  • Ensure all content is written for core services

The Strategy

1. Website Strategy Development

We needed to establish which services were on offer and what the target audience was. We set about working closely with the client to understand their business and create a plan which would allow the team at Visibility to create an SEO strategy which would suit their needs.

2. Website Structure & Layout

The previous website structure wasn’t fit for purpose. Based on the discussions and competitive research, we designed a menu structure which prioritised the most important services and gave users a much better understanding of what Sunfish Services can do for them. 

3. Content Creation

We supported Sunfish Services by writing content to promote the various services that they have on offer to their clients. This task involved multiple discussions and our team to listen closely to the most important figures in the business to be able to communicate those messages effectively to the potential customers on the website.

4. Conversion Rate Optimisation

The main purpose of the website is to generate leads. We developed a strategy bespoke for the needs of Sunfish Services to encourage the website users to trust, see the value they provide and want to get in touch.

Here are some are some areas we included:

  • Reviews
  • USPs
  • Experience
  • Trusted professional bodies
  • Case studies

The Results

We’re really pleased to present you:

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