Game changing campaigns drives revenue uplift over 3-year partnership
Client Overview
Stoneseed IT, based in Nottingham, provides businesses with project management and technical professionals on a flexible, on-demand basis. Since launching in 2009, they have experienced rapid growth and now deliver over 20,000 professional service days annually. Visibility has partnered with Stoneseed IT since 2021, developing a results-driven marketing strategy that consistently generates high-quality leads and sales.
The Brief
Stoneseed IT approached us to enhance the performance of their Google Ads account, ensuring their paid media budget delivered a higher volume of qualified leads and increased sales.
Their key objectives were:
- Optimise and refine existing paid media campaigns
- Lower the overall cost-per-click (CPC)
- Improve the click-through rate (CTR)
- Increase the number of high-quality leads generated
- Drive sales growth in core service areas
The Strategy
As an established business with a well-structured marketing strategy, Stoneseed IT had a strong foundation for our paid search efforts. We leveraged their value propositions to create highly targeted campaigns that fed into various sales channels, generating a consistent pipeline of leads for their sales team.
Our primary focus was twofold: increasing the volume of relevant traffic and continually reducing the cost per click for that traffic.
Campaign Restructuring
We conducted a deep analysis of their existing campaigns to identify inefficiencies and untapped opportunities. By implementing a refined campaign structure and optimising key elements, we significantly improved overall performance and reach.
Landing Page Optimisation
A key driver of success in paid media campaigns is the landing page experience. We worked closely with Stoneseed IT to enhance landing page relevancy using best practices. This not only improved conversion rates but also signaled to search engines that the ads were highly relevant—leading to better cost-per-click rates and increased visibility.
The Results
Since 2021, our ongoing optimisations have delivered outstanding results for Stoneseed IT, including:
- 22% increase in click-through rate (CTR) year-on-year
- 73% reduction in bounce rate – improving user engagement and lead quality
- 15% decrease in cost-per-click (CPC) year-on-year, allowing for a more efficient ad spend
Through strategic refinements and ongoing optimisation, we’ve helped Stoneseed IT achieve a more profitable and scalable paid media strategy—turning clicks into valuable business growth.
DONT JUST TAKE OUR WORD FOR IT
We asked our clients to share their stories with us.
"They’ve been a massive support for me as I've been setting up my business and kept me really focused."
"I just watched your website review with my manager, and we were really impressed! Thank you so much for taking the time to do that, we really appreciate the feedback, and we are looking forward to talking with you later."
"I highly recommend Visibility Agency having worked with Anna George and the team for several years. They provide Bing and Google PPC (paid advertising) services to support lead generation for Stoneseed Ltd - An IT Project Management Services company. They are always consistent , helpful and full of suggestions to improve audience reach."
"Pleasure to work with Visibility . They were the one company that listened to our requirements and interpreted them into the actions we needed. Highly recommend the attention to detail and the reporting we have received."
“Has been great working with George, he really knows his stuff.”
“We receive regular updates, meetings and monthly reports, without fail. They've been an integral part to the growth of our business and cannot recommend them highly enough for both the management of your Google Ads.”