Stoneworld is a family business based in Oxford and they specialise in bespoke stone projects for interior and exterior applications including swimming pools. They’re a very passionate team and Visibility has loved working with them. They have a wealth of experience and their craftsmanship is second to none. Visibility has worked with Stoneworld since 2021 and have developed a digital marketing strategy which has improved their traffic and revenues.
Increase in keywords in 1 month
Although we work with Stoneworld on a range of other channels, this case study focuses on the SEO strategy. Visibility was presented with the opportunity to improve the organic traffic as well as improve the number of organic enquiries.
Their core objectives were:
- Improve relevant organic traffic year-on-year
- Improve the number of keywords rankings month-on-month
- Increase the number of organic enquiries year-on-year
1.Market Research / Keyword Research
One of the most important areas of SEO is understanding who the target customer is and how we should communicate with them. We conducted market research to discover how competitors speak to their customers and also understand the foundations of their digital strategies. We lifted the lid on competitor strategies regarding content, technical and link building.
With the detailed analysis complete, we were able to piece together a content strategy which hit a number of important metrics. These included:
- Ease of installation
- Upsell opportunities
Once we had conducted research into the competitors technical strategy, we were able to benchmark the Stoneworld site against them. We were quick to identify where there were pieces missing in the puzzle and had these fixed.
We’ve been generating results for Stoneworld since 2021.
Here are just some of the achievements we’ve made with the account:
- 49% increase in keyword rankings in 1 month
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