Strategic campaigns significantly improve brand awareness for US based firm
Client Overview
Platon Graphics is a leading large-format printing company that designs, prints, and installs high-quality graphics across California and the US. They have worked with major brands such as Abercrombie & Fitch, Macy’s, and Skechers, supporting businesses with large-format printing needs, including custom banners, event signage, wall graphics, window graphics, and floor graphics.
The Brief
Platon Graphics had not previously used PPC advertising and wanted to test its effectiveness. Their key objectives were:
- Testing PPC as a viable marketing channel – to generate leads and improve brand awareness.
- Focusing on specific services – such as custom wall murals, construction banners, and floor graphics.
- Driving more enquiries through PPC – to expand their customer base.
- Enhancing brand visibility among their target audience across California and the US.
The Strategy
To help Platon Graphics achieve these goals, we developed a structured, data-driven PPC strategy:
Comprehensive Keyword Research
- Conducted in-depth keyword research to identify high-intent search terms related to custom wall murals, construction banners, and floor graphics.
New Campaign Structure
- Developed a refined campaign structure focusing on their key service areas to improve targeting and budget allocation.
Conversion Tracking Implementation
- Set up accurate conversion tracking to measure enquiries and determine the effectiveness of the campaigns.
Landing Page Optimisation
- Provided strategic recommendations for landing page improvements to enhance conversion rates.
- Advised on best practices for landing page design, including content structure and call-to-action placements.
The Results
Since this was their first PPC campaign, there was no direct historical comparison. However, the results clearly demonstrated the impact of our strategy:
- 32 new enquiries/leads generated through PPC.
- 11,985 impressions, significantly boosting brand awareness among their target audience.
- 946 website clicks, driving engaged traffic to their site.
- 7.89% click-through rate (CTR) across all ads, highlighting strong engagement.
Through our strategic approach to PPC advertising, Platon Graphics successfully tested and validated paid media as an effective lead generation and brand awareness tool, setting the foundation for future campaign growth.
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