PPC Strategy improves cost-per-click by 50%

Visibility was tasked with the management of their Pay-per-Click strategy and accounts. We were required to improve their current strategy to simply bring in more revenue that would lead to an improved ROI.

Their core objectives were:

• Decrease cost per click of printed product ads
• Decrease cost per lead for printing projects
• Increase the number of monthly enquiries from business owners
• Improve the amount of revenue the accounts bring in
• Improve profits

1. Marketing Consultation

For the team at Visibility to be able to make the most effective changes possible to the paid media accounts, we first needed to ensure we had a clear understanding of what Mercia Image Print wanted to achieve from their campaigns. We needed to understand which products were the highest priorities so we could develop campaigns to create the most impact.

2. Keyword and Competitor Research

Once we knew which product ranges were the highest priority, we were able conduct keyword and market search to see what key phrases people use when searching for these products. We were able to use our tools to spy on Mercia Print Image’s competitors to see their exact content strategy.

3. Campaign Restructuring

The paid media accounts have a generous amount of historic data which provides our PPC team with great insights into how the account has previously performed. We can take the elements which have seen successes and add that to new strategies to improve the account as a whole.

We’ve been generating results for Mercia Image Print since 2019.

Here are some just some results we’ve achieved:

• 50% deduction in cost-per-click