LinkedIn strategy delivers leads under £40.00 for bespoke stone specialists

Social Media Ads

Stoneworld – Bespoke Stone Specialists

Client Overview

Stoneworld is a family business based in Oxford and they specialise in bespoke stone projects for interior and exterior applications including swimming pools. They’re a very passionate team and Visibility has loved working with them. They have a wealth of experience and their craftsmanship is second to none. Visibility has worked with Stoneworld since 2021 and have developed a digital marketing strategy which has improved their traffic and revenues.

< £40.00

Cost per Lead Delivered


Leads Generated In 6 Weeks

The Brief

Although we work with Stoneworld on a range of other channels, this case study focuses on the LinkedIn campaigns strategy. We were tasked with re-engaging existing audiences to make the most of our current existing traffic. The purpose of the campaigns were to generate leads for a specific range of products.

The core objectives were:

  • Increase the number of people visiting the website
  • Achieve as many conversions as possible
  • Improve the number of conversions the businesses receives as a whole

The Strategy

1.Develop the campaign structure

Firstly, we set about developing the campaign structure based on the brief we’d be given. We create campaigns that are very specific and are broken down in a way that ensures we have the right message, to the right people at the right time.

2.Designed and produced the ads

As with any campaign, there are a number of crucial elements to make it a success. Great data and great assets. Our in-house team were able to produce visual assets which needed to resonate with our target audience and encourage them to take the next step in the sales process.

3.Campaign Management

Our in-house team is on hand to make adjustments to the campaigns as and when is required. We use our experience and expertise to help the campaign to perform as best they can – lowering the cost per click and ultimately the cost per acquisition.



The Results

We’ve been generating results for Stoneworld since 2021.

Here are just some of the achievements we’ve made with the account:

  • The cost per lead achieved was under £40.00 (average order value north of £1,000.00)
  • 17 leads delivered within 6 weeks

Focused On Results

140+ Pinterest campaign conversions generated for stone manufacturer

Stoneworld – Bespoke Stone Specialists

Discover How

Facebook & Instagram campaign generates 18% reduction in cost-per-lead for stone manufacturer

Stoneworld – Bespoke Stone Specialists

Discover How

104% keyword ranking increase in month 1 for online furniture retailer

Harts Furniture – Leading Online Furniture Retailer

Discover How

Get in touch

"*" indicates required fields

This field is for validation purposes and should be left unchanged.

Get in touch

Contact the team at Visibility today for all of the expertise, guidance and support you need to reach your clients, and encourage them to champion your product or service.

Alternatively, you can contact us on:

Phone: 0115 828 4824