LinkedIn strategy delivers leads under £40.00 for bespoke stone specialists

Although we work with Stoneworld on a range of other channels, this case study focuses on the LinkedIn campaigns strategy. We were tasked with re-engaging existing audiences to make the most of our current existing traffic. The purpose of the campaigns were to generate leads for a specific range of products.

The core objectives were:

• Increase the number of people visiting the website
• Achieve as many conversions as possible
• Improve the number of conversions the businesses receives as a whole

1.Develop the campaign structure

Firstly, we set about developing the campaign structure based on the brief we’d be given. We create campaigns that are very specific and are broken down in a way that ensures we have the right message, to the right people at the right time.

2.Designed and produced the ads

As with any campaign, there are a number of crucial elements to make it a success. Great data and great assets. Our in-house team were able to produce visual assets which needed to resonate with our target audience and encourage them to take the next step in the sales process.

3.Campaign Management

Our in-house team is on hand to make adjustments to the campaigns as and when is required. We use our experience and expertise to help the campaign to perform as best they can – lowering the cost per click and ultimately the cost per acquisition.

We’ve been generating results for Stoneworld since 2021.

Here are just some of the achievements we’ve made with the account:

• The cost per lead achieved was under £40.00 (average order value north of £1,000.00)
• 17 leads delivered within 6 weeks