SEO strategy generates 87% more orders for online beer retailer

The team at Kraft Werks approached us to help support them to increase footfall into their physical location as well as increase the amount of relevant traffic to their website’s online shop.

Given the extent of their beer range, it was important to first establish which product lines were to be a priority. With any online store, priority is usually defined by a number of factors, include:

• Stock Levels
• Profit Margin
• Old Stock
• Seasonality
• Existing Best Sellers
• Demand / Keyword Search Volume

To be able to establish a solid plan going forward, once the above has been agreed – extensive keyword research is necessary. Analysing the current keywords, looking at competitors keywords, using keyword research tools to find more opportunities is all part of the keyword research process.

The keywords for each product range are then separated creating a core number of keywords which are relevant for the products sold. This keywords can be used to create content which is related to the product terms to drive traffic through search engines such as Google and Bing.

We’re really pleased with the results of working with Kraft Werks.

We saw year-on-year increases across a number of important KPIs, these included:

• 116% increased in the number of keywords ranking
• 87% increase in the total number of orders
• 8% increase in sales revenue