104% keyword ranking increase in month 1 for online furniture retailer

Although we work with Harts Furniture on a range of other channels, this case study focuses on the SEO strategy. Visibility was presented with the opportunity to improve the organic traffic as well as improve the number of organic enquiries.

Their core objectives were:

• Improve relevant organic traffic year-on-year
• Improve the number of keywords rankings month-on-month
• Increase the number of organic enquiries year-on-year

1.Market Research / Keyword Research

One of the most important areas of SEO is understanding who the target customer is and how we should communicate with them. We conducted market research to discover how competitors speak to their customers and also understand the foundations of their digital strategies. We lifted the lid on competitor strategies regarding content, technical and link building.  

2.Content Strategy

With the detailed analysis complete, we were able to piece together a content strategy which hit a number of important metrics. These included:

• Margins
• Availability
• Ease of installation
• Upsell opportunities

We’ve been generating results for Harts Furniture since January 2022.

Here are just some of the achievements we’ve made with the account:

• 104% increase in keyword rankings in 1 month