Generated over £75,000 in revenue through highly targeted paid media campaigns

Client Overview

Harts Furniture is a well-established eCommerce business specialising in outdoor furniture, with a core focus on Rattan garden furniture in all its forms. Based in Derbyshire, they supply high-quality outdoor furniture across the UK, offering a range of products from cube sets and six-seaters to outdoor sofas and dining sets. They are recognised as the go-to specialist for all things Rattan furniture.

The Brief

Harts Furniture approached us with an already established marketing strategy but sought a fresh perspective on their existing campaigns. Their primary objectives were:

Enhancing Campaign Performance: Using existing data to refine and improve previous agency results.

Maximising Seasonal Sales: As a seasonal business, they needed to generate as many sales as possible during peak months to sustain business during the quieter winter period.

Identifying High-Performing Campaigns: Gaining a clear understanding of what was working and heavily investing in the most profitable campaigns.

The Strategy

To achieve these goals, we developed a structured and data-driven paid media strategy:

Comprehensive Keyword Research

• Conducted in-depth keyword research to ensure full coverage of all relevant search terms related to Rattan furniture.
• Targeted brand-specific, product-specific, and category-specific keywords to maximise visibility.

Google Ads Account Restructure

• Created segmented campaigns based on brand, product, and category to improve targeting and cost-efficiency.
• Built the campaigns to maximise impressions and clicks while keeping the cost per click (CPC) as low as possible.

Landing Page Development & Optimisation

• Designed and implemented new landing pages tailored for specific campaigns.
• Optimised landing pages to increase conversion rates, ensuring a smooth and relevant purchasing journey for customers.

Campaign Monitoring & Budget Management

• Implemented rigorous monitoring processes, using a combination of automation and strategic planning.
• Maintained continuous communication with the client throughout the summer to make real-time adjustments and optimise return on ad spend (ROAS).

The Results

Our strategic approach delivered outstanding results for Harts Furniture:

• Generated over £75,000 in revenue – through highly targeted paid media campaigns.
• Achieved a ROAS of 18 – delivering exceptional return on investment.
• Reduced CPC to just 41p – ensuring cost-effective ad spend.
• Drove over 10,000 sessions – significantly increasing brand awareness and online visibility.

Through a carefully refined strategy, optimised campaign structure, and continuous performance monitoring, we helped Harts Furniture achieve substantial revenue growth and brand recognition in their competitive market.

Looking for similar results? Contact us today to optimise your paid media strategy!