Paid Media campaign reduces cost-per-lead by 24%

Visibility Agency was appointed to support the digital transformation of Hall Personal Training. We were asked to support their in-house sales team with the Google Ads Paid Search campaigns, to manage them to become more effective and profitable.

Their core objectives were:

• Improve the cost-per-click (CPC) in the accounts overall
• Improve the click-through-rate (CTR) in the accounts overall
• Increase number of leads that the account generates

1. Competitor Research

The Paid Media team at Visibility conducted research into how direct and in-direct competitors use their websites to generate leads to their gyms. We used our tools to discover keywords and opportunities which we could integrate into the strategy.

2. Campaign Restructuring

We analysed the existing data in the account to develop an understanding of the keywords which had previously led to website enquiries and sales calls. We combined that information with further data gathered in the market research and implemented a complete restructure of the campaigns to meet the goals set.

We’ve been generating results for Hall Personal Training since 2020.

Here are just some of the achievements we’ve made with the account:

• Increased click-through-rate (CTR) by 410%
• Decreased the cost-per-conversion by 24%