Paid Search strategy drives revenue for boutique personal training gym
Client Overview
Hall Personal Training is a premium boutique gym located in the heart of Oxfordshire, dedicated to providing an exceptional personal training experience. With a strong focus on helping members become healthier and happier, Hall Personal Training delivers expert coaching in a supportive environment. Since May 2020, Visibility has partnered with their team to develop a digital paid media strategy that consistently drives new leads month after month.
The Brief
Hall Personal Training sought to enhance its digital presence and improve the efficiency of its Google Ads campaigns. Our role was to support their in-house sales team by optimising their Paid Search strategy—making it more effective and profitable.
Their key objectives were to:
- Lower the cost-per-click (CPC) – to improve budget efficiency
- Increase the click-through rate (CTR) – to drive more qualified traffic
- Generate more high-quality leads – from paid search campaigns
The Strategy
With clear goals in mind, we implemented a tailored PPC strategy to refine campaign structure, target the right audience, and maximise return on investment.
Competitor Research & Market Analysis
To uncover opportunities for growth, we conducted in-depth research into how both direct and indirect competitors were using their websites to generate leads. Using advanced tools, we identified high-performing keywords and strategic insights to strengthen Hall Personal Training’s paid search approach.
Campaign Restructuring & Optimisation
By analysing existing campaign data, we identified which keywords had historically driven the most enquiries and sales calls. We combined these insights with our market research to completely restructure the account—ensuring the campaigns were better aligned with performance goals. This included refining keyword targeting, improving ad copy, and enhancing bidding strategies for maximum impact.
The Results
Since partnering with Hall Personal Training in 2020, our optimised Paid Search strategy has delivered outstanding results:
- 410% increase in click-through rate (CTR) – significantly improving ad engagement and relevance
- 24% decrease in cost per conversion – making lead generation more cost-effective
Through continuous campaign improvements and strategic refinements, we have helped Hall Personal Training attract more qualified leads while maximising the efficiency of their paid media budget.
DONT JUST TAKE OUR WORD FOR IT
We asked our clients to share their stories with us.
"They’ve been a massive support for me as I've been setting up my business and kept me really focused."
"I just watched your website review with my manager, and we were really impressed! Thank you so much for taking the time to do that, we really appreciate the feedback, and we are looking forward to talking with you later."
"I highly recommend Visibility Agency having worked with Anna George and the team for several years. They provide Bing and Google PPC (paid advertising) services to support lead generation for Stoneseed Ltd - An IT Project Management Services company. They are always consistent , helpful and full of suggestions to improve audience reach."
"Pleasure to work with Visibility . They were the one company that listened to our requirements and interpreted them into the actions we needed. Highly recommend the attention to detail and the reporting we have received."
“Has been great working with George, he really knows his stuff.”
“We receive regular updates, meetings and monthly reports, without fail. They've been an integral part to the growth of our business and cannot recommend them highly enough for both the management of your Google Ads.”