Flo10 - Nottingham Based Technology Firm - Our Work | Visibility

PPC campaigns support 72% growth in traffic

Paid Search (PPC)

Flo10 – Intranet + Project Management
Nottingham

Client Overview

Flo10 is a technology company based in Nottingham, that has designed an online platform that integrates with leading project management systems for the construction industry. This software specialises in intranet and project management making it easier to manage teams and departments. Visibility has worked with the team at Flo10 since late 2020 and have developed a range of digital marketing strategies that reach their target audience.

72%

increase in total visits year-on-year

The Brief

Although we work with Flo10 on a range of other services, this case study focuses on the PPC strategy. We were given the task to take a look at their market and develop a pay-per-click strategy to achieve a set of objectives. Flo10, like most businesses, wanted to increase the number of their customers they worked with.

Their core objectives were:

  • Increase brand awareness through paid media channels
  • Increase the amount of traffic year-on-year from PPC
  • Increase the number of enquiries from paid channels

The Strategy

1.Text Ads Search Campaign

As we were already supporting Flo10 on the SEO strategy, we were able to use the keyword research conducted in that strategy to bring it into the paid ads strategy. We were able to develop a number of campaigns targeting very specific terms aimed at driving the exact people to the website and encouraging them to convert on the landing page.

2.Remarketing Campaigns

We curated a number of remarketing campaigns. The purpose of these campaigns are to pick up any traffic from the text campaigns which didn’t convert. That way we’ll be able to make the most out of the marketing budget that we were provided. 

3.Management of Account

Our team took over the day-to-day management of the campaigns to optimise the account to improve the cost it takes to acquire a new customer.

The Results

We’ve been generating results for Flo10 since 2020.

Here are just some of the achievements we’ve made with the account:

  • 72% increase in total visits year-on-year

Success Stories

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