PPC campaigns support 72% growth in traffic

Although we work with Flo10 on a range of other services, this case study focuses on the PPC strategy. We were given the task to take a look at their market and develop a pay-per-click strategy to achieve a set of objectives. Flo10, like most businesses, wanted to increase the number of their customers they worked with.

Their core objectives were:

• Increase brand awareness through paid media channels
• Increase the amount of traffic year-on-year from PPC
• Increase the number of enquiries from paid channels

1.Text Ads Search Campaign

As we were already supporting Flo10 on the SEO strategy, we were able to use the keyword research conducted in that strategy to bring it into the paid ads strategy. We were able to develop a number of campaigns targeting very specific terms aimed at driving the exact people to the website and encouraging them to convert on the landing page.

2.Remarketing Campaigns

We curated a number of remarketing campaigns. The purpose of these campaigns are to pick up any traffic from the text campaigns which didn’t convert. That way we’ll be able to make the most out of the marketing budget that we were provided. 

3.Management of Account

Our team took over the day-to-day management of the campaigns to optimise the account to improve the cost it takes to acquire a new customer.

We’ve been generating results for Flo10 since 2020.

Here are just some of the achievements we’ve made with the account:

• 72% increase in total visits year-on-year