Paid Media expands reach and brand awareness for technology firm
Client Overview
Flo10 is a Nottingham-based technology company that has developed an online platform designed to integrate seamlessly with leading project management systems in the construction industry. Specialising in intranet and project management solutions, Flo10 simplifies team and department coordination. Since late 2020, Visibility has collaborated with Flo10, crafting a range of digital marketing strategies to effectively engage their target audience.
The Brief
While our partnership with Flo10 spans multiple digital marketing services, this case study focuses on our pay-per-click (PPC) strategy. Flo10 aimed to expand its customer base and tasked us with developing a paid media strategy to meet key objectives:
- Increase brand awareness through paid media campaigns
- Drive more traffic year-on-year from PPC channels
- Boost the number of enquiries generated from paid advertising
The Strategy
With a strong understanding of Flo10’s market and business goals, we implemented a structured PPC strategy designed to attract highly relevant traffic and maximise conversions.
Search Campaigns with Targeted Text Ads
Leveraging our existing SEO strategy, we used in-depth keyword research to build highly targeted PPC campaigns. By focusing on specific, high-intent search terms, we attracted the right audience—potential customers actively searching for project management solutions.
Remarketing Campaigns
To maximise Flo10’s marketing budget, we launched a series of remarketing campaigns designed to re-engage users who had visited the website but didn’t convert. This approach kept Flo10 top-of-mind and increased the likelihood of turning initial interest into actual enquiries.
Ongoing Account Management & Optimisation
Our team took over daily campaign management, making continuous optimisations to improve efficiency and reduce the cost per acquisition. By closely monitoring performance data, we refined targeting, adjusted bids, and tested ad variations to drive better results over time.
The Results
Our PPC strategy has delivered measurable success for Flo10 since 2020. Key achievements include:
- 72% increase in total website visits year-on-year – significantly expanding reach and brand visibility
By aligning PPC efforts with Flo10’s overall marketing strategy, we’ve helped drive sustainable growth and ensure a higher return on ad spend.
DONT JUST TAKE OUR WORD FOR IT
We asked our clients to share their stories with us.
"They’ve been a massive support for me as I've been setting up my business and kept me really focused."
"I just watched your website review with my manager, and we were really impressed! Thank you so much for taking the time to do that, we really appreciate the feedback, and we are looking forward to talking with you later."
"I highly recommend Visibility Agency having worked with Anna George and the team for several years. They provide Bing and Google PPC (paid advertising) services to support lead generation for Stoneseed Ltd - An IT Project Management Services company. They are always consistent , helpful and full of suggestions to improve audience reach."
"Pleasure to work with Visibility . They were the one company that listened to our requirements and interpreted them into the actions we needed. Highly recommend the attention to detail and the reporting we have received."
“Has been great working with George, he really knows his stuff.”
“We receive regular updates, meetings and monthly reports, without fail. They've been an integral part to the growth of our business and cannot recommend them highly enough for both the management of your Google Ads.”