Facebook & Instagram campaign generates 18% reduction in cost-per-lead for stone manufacturer

Social Media Ads

Stoneworld – Bespoke Stone Specialists

Client Overview

Stoneworld is a family business based in Oxford and they specialise in bespoke stone projects for interior and exterior applications including swimming pools. They’re a very passionate team and Visibility has loved working with them. They have a wealth of experience and their craftsmanship is second to none. Visibility has worked with Stoneworld since 2021 and have developed a digital marketing strategy which has improved their traffic and revenues.


Reduction in the cost-per-click (when compared to Google Ads)

6,900 +

New visitors generated


Reduction in cost-per-lead (when compared to other channels)

The Brief

Although we work with Stoneworld on a range of other channels, this case study focuses on the Facebook and Instagram campaigns strategy. We were tasked with generating leads and sales from some of the biggest platforms in social media.

The core objectives were:

  • Increase the number of people submitting an enquiry
  • Increase the number of sales generated

The Strategy


As we’ve found with a number of our client campaigns, remarketing can be a powerful way to re-engage existing audiences. For marketers, it’s a great tool to have at our disposal with the ability to segment a whole host of different people into different baskets.

For example, we were able to set a lower budget for people who visited the site between 90 and 180 as these are less likely to purchase, whilst increasing the budget for people visiting 90 days or before. The messaging for these two different audiences was adjusted to suit the likely buying position.

To make any remarketing campaign effective, the messaging and the hook needs to be right. In this instance, we were able to leverage the free sample hook to push our website visitors to receive something tangible to them.


Social media platforms present marketers with huge opportunities to find new audiences and encourage them to engage with their brand. When it comes to prospecting on Facebook and Instagram our in-house team loves to create campaigns that generate results for our clients

In the prospecting campaign for Stoneworld, we were able to leverage our expertise to design campaigns that pinpointed people with specific interests and job titles. We were also able to use our existing audiences to generate look-a-like audiences to bring real impact.

As with all campaigns, testing is the best way to find which campaigns are likely to perform best and receive the biggest ROI.

The Results

We’ve been generating results for Stoneworld since 2021.

Here are just some of the achievements we’ve made with the account:

  • 87% reduction in the cost-per-click (when compared to Google Ads)
  • 6,900 + new visitors generated
  • 18% reduction in cost-per-lead (when compared to other channels

Success Stories

Learn The Strategies We Used To Grow Our Partners Online Presence

140+ Pinterest campaign conversions generated for stone manufacturer

Stoneworld – Bespoke Stone Specialists

Discover How

LinkedIn strategy delivers leads under £40.00 for bespoke stone specialists

Stoneworld – Bespoke Stone Specialists

Discover How

104% keyword ranking increase in month 1 for online furniture retailer

Harts Furniture – Leading Online Furniture Retailer

Discover How

Get in touch

"*" indicates required fields

This field is for validation purposes and should be left unchanged.

Get in touch

Contact the team at Visibility today for all of the expertise, guidance and support you need to reach your clients, and encourage them to champion your product or service.

Alternatively, you can contact us on:

Phone: 0115 828 4824

Email: hello@visibility-agency.com