140+ Pinterest campaign conversions generated for stone manufacturer

Social Media Ads

Stoneworld – Bespoke Stone Specialists

Client Overview

Stoneworld is a family business based in Oxford and they specialise in bespoke stone projects for interior and exterior applications including swimming pools. They’re a very passionate team and Visibility has loved working with them. They have a wealth of experience and their craftsmanship is second to none. Visibility has worked with Stoneworld since 2021 and have developed a digital marketing strategy which has improved their traffic and revenues.


Cost per conversion

140 +

Customer conversions generated

4,900 +

Website visits from campaigns

The Brief

Although we work with Stoneworld on a range of other channels, this case study focuses on the Pinterest campaigns strategy. We were tasked with generating leads and sales from a superb social media platform, Pinterest.

The core objectives were:

  • Increase the number of people submitting an enquiry
  • Increase the number of sales generated

The Strategy


As we’ve found with a number of our client campaigns, remarketing can be a powerful way to re-engage existing audiences. For marketers, it’s a great tool to have at our disposal with the ability to segment a whole host of different people into different baskets.

Depending on the type of campaign being run depends how you might approach the setup and how to set priorities. For this particular campaign, we were focused on remarketing, but due to the specific nature of the audience, the audience wasn’t large enough to run the remarketing campaign off the bat.

This is where the prospecting campaign came in useful to generate a group of relevant users which then can be used to remarket to.

We also provided an extra push across a number of other channels to drive users into the remarketing list. Remember, just because you’re trying to remarket on one platform, doesn’t mean other marketing channels aren’t involved in that process – they can help a lot to make your campaigns more effective.


As mentioned above, the initial purpose of these campaigns were to feed into the remarketing campaigns.

The overall purpose of these campaigns were to generate more enquiries for a specific range of products at Stoneworld. Pinterest is a platform where users aren’t necessarily looking to purchase straight away – it isn’t Google.

We shaped the keyword targeting and the messaging for these campaigns to encourage people in their research phrase to land on our landing page.

We used a variety of different ad types including carousels, videos and static images to split test a range of different ads.

The Results

We’ve been generating results for Stoneworld since 2021.

Here are just some of the achievements we’ve made with the account:

  • £10.30 per customer conversion
  • 140+ conversions
  • 4900+ website clicks


Here are a list of brands and retail niches that could take advantage of Pinterest ads:

  1. Home and Garden
  2. Fashion
  3. Furniture
  4. Home Decor
  5. Makeup / Beauty
  6. DIY / Arts + Crafts

Focused On Results

Facebook & Instagram campaign generates 18% reduction in cost-per-lead for stone manufacturer

Stoneworld – Bespoke Stone Specialists

Discover How

LinkedIn strategy delivers leads under £40.00 for bespoke stone specialists

Stoneworld – Bespoke Stone Specialists

Discover How

104% keyword ranking increase in month 1 for online furniture retailer

Harts Furniture – Leading Online Furniture Retailer

Discover How

Get in touch

"*" indicates required fields

This field is for validation purposes and should be left unchanged.

Get in touch

Contact the team at Visibility today for all of the expertise, guidance and support you need to reach your clients, and encourage them to champion your product or service.

Alternatively, you can contact us on:

Phone: 0115 828 4824

Email: hello@visibility-agency.com