140+ Pinterest campaign conversions generated for stone manufacturer

Although we work with Stoneworld on a range of other channels, this case study focuses on the Pinterest campaigns strategy. We were tasked with generating leads and sales from a superb social media platform, Pinterest.

The core objectives were:

• Increase the number of people submitting an enquiry
• Increase the number of sales generated

1.Remarketing

As we’ve found with a number of our client campaigns, remarketing can be a powerful way to re-engage existing audiences. For marketers, it’s a great tool to have at our disposal with the ability to segment a whole host of different people into different baskets.

Depending on the type of campaign being run depends how you might approach the setup and how to set priorities. For this particular campaign, we were focused on remarketing, but due to the specific nature of the audience, the audience wasn’t large enough to run the remarketing campaign off the bat.

This is where the prospecting campaign came in useful to generate a group of relevant users which then can be used to remarket to.

We also provided an extra push across a number of other channels to drive users into the remarketing list. Remember, just because you’re trying to remarket on one platform, doesn’t mean other marketing channels aren’t involved in that process – they can help a lot to make your campaigns more effective.

2.Prospecting

As mentioned above, the initial purpose of these campaigns were to feed into the remarketing campaigns.

The overall purpose of these campaigns were to generate more enquiries for a specific range of products at Stoneworld. Pinterest is a platform where users aren’t necessarily looking to purchase straight away – it isn’t Google.

We shaped the keyword targeting and the messaging for these campaigns to encourage people in their research phrase to land on our landing page.

We used a variety of different ad types including carousels, videos and static images to split test a range of different ads.

We’ve been generating results for Stoneworld since 2021.

Here are just some of the achievements we’ve made with the account:

• £10.30 per customer conversion
• 140+ conversions
• 4900+ website clicks

Recommendations

Here are a list of brands and retail niches that could take advantage of Pinterest ads:

1. Home and Garden
2. Fashion
3. Furniture
4. Home Decor
5. Makeup / Beauty
6. DIY / Arts + Crafts