SEO Management for Manufacturing Companies
- More Leads
- More Sales
- Increased Revenue
WE ARE HERE TO HELP
Do these issues sound familiar?
- Difficult to obtain backlinks
- Unsure what content to write
- Lack effective SEO strategy
- No time to implement
- Technical knowledge issues
Our Approach
Our team takes time to learn your business, the niche you operate in and the resources your organisation has. We then develop a bespoke strategy to utilise your current assets and invest the time into those tasks we’re better suited at actioning. This lean approach is favoured by our clients as it seeks to maximise your return-on-investment (ROI).
OUTCOMES
What To Expect
More Backlinks
With the help of our marketing team, we are able to help you create high quality backlinks. Backlinks should be of high quality and relevant. The more backlinks that are created the better chance you have to rank highly on Google.
Better Content
Content must be relevant and useful to the search query of the user. Digital marketers within our team are able to push you to create the best content.
Optimised Website
In order to rank higher on Google, having a website that works to the best of its ability is crucial. Our educated team has the necessary tools to help your corporate team reach this goal.
What our Customers & Partners Say
..."We've been working with Visibility Agency for a little over a year now and can confidently say, their customer service, communication and quality of work is the same today as it was when we first hired them. They've been the only agency we've used where we receive regular updates, meetings and monthly reports, without fail. They've been an integral part to the growth of our business and cannot recommend them highly enough for both the management of your GoogleAds and website SEO."
Chris Hall — Owner of Hall Personal Training
"Has been great working with George, he really knows his stuff."
David Lister — Director of MX Display
"George has been a real help in shaping the marketing communications at Forest Rock."
Nick Cooper — Sales and Marketing Director at Forest Rock
"The expertise provided by Visibility Agency has been a catalyst in developing our digital marketing strategy."
John Battersby — Managing Director of Fire Trade Supplies
"I just watched your website review with my manager, and we were really impressed! Thank you so much for taking the time to do that, we really appreciate the feedback, and we are looking forward to talking with you later."
Emily Dewell — Marketing Assistant at Stoneworld
***** (Google Review)
William Barron — Managing Director of Bespoke Funeral Care
"It was great to have a 1:1 meeting today with George Allsop. Would highly recommend to anyone looking for any sort of marketing advice to get in touch with George and Visibility Agency."
Daniel Huthwaite — Founder of Smaart Homes
"First page organic result now on "Deltek PIM". Very pleased with this!"
Matthew Nickerson — Director of Flo10
I connected with George yesterday on LinkedIn and he carried out an initial website review for me. The review was amazing in the detail he provided so quickly. We had a follow up call and George managed to understand my issues and also explain in a very clear way what I needed to do and how he could help. excellent communication and approach."
Allister Sly — Owner of Plantation Shutters South Limited
"We've been working with George at Visibility now for around 9 months and have had excellent results including improved SEO results and key word rankings! would highly recommend visibility!"
Jenna Ward — Marketing Assistant at Alpha Rail
"Truthful, honest and competent! At first I didn't expect to learn so much about different marketing strategies and tools. No regrets in working with Visibility."
Dinija Ramanauska — Intern at Visibility Agency
Featured Case Study
Forest Rock
The Brief
The priorities for the management team at Forest rock were to increase their online visibility, increasing brand awareness, increase leads and of course the bottom line - sales. Given the nature of the organisation with multiple products and services as well as distribution channels - the team at Visibility knew that prioritisation would be a key consideration.
The Strategy
Working with their in-house team, Visibility consulted on the design and build of the website which included the market research, competitor research and keyword research. This was done to establish that the direction for the new site, given the number of services offered would be the right one.
The Results
Despite the Covid-19 pandemic, we saw some fantastic results in 2020 for our digital partner Forest Rock. Total traffic rose by 1,818 % and from that we saw an 868% increase in organic traffic. Although we cannot share the details, with a change in how their customers purchase products, we also saw a huge growth in online sales with a big contributor of that being Organic Search (SEO) and Paid Search (PPC).
Let's make it happen
Our talented team of SEO experts cover all aspects to ensure the success of the strategy, here are the areas we can help you with:
SEO for Manufacturing Companies
Optimising your search engine is an essential way to increase the visibility of your manufacturing company. Through optimising your search engine, it will enable you to rank higher within search engines.
Keyword Research
It is essential to guide your content strategy based on the keywords and phrases used by your target audience. Users are often using the same search phrases and words by finding which phrases they use; it is important to incorporate these within the content you create.
Google Rankings
Google uses spiders to crawl your Manufacturing company’s site in order to read through your content. The highest ranked webpages are the ones that answer the queries of the user in the best possible way. It is an aim to make it as high up the rankings as possible to gain more organic traffic.
Content
Content comes in the form of images, text, and videos. Anything that is uploaded onto your webpage is known as content. Content that is uploaded must answer the search queries of the users. Therefore, must be useful and helpful targeted directly towards the desired audience.
Technical SEO
Allowing your site to be easily crawled and indexed is essential when it comes to SEO. Google and other search engines need to be able to crawl and index your pages in the easiest way possible in order to decide where to rank your manufacturing site in relation to the search query.
On-Page SEO
On page SEO factors include your technical set-up, the quality of your code, textual and visual content, and user-friendliness of your site. If your website is working to its best it will most likely start to rank within search engines.
Off-Page SEO
Off-page factors are things such as links from other websites, social media attention and other marketing activities that take place outside your own website. The more relevant links you get, the higher your ranking in Google will be.
Link Building
Building Links is key to SEO and ranking within search engines. The more relevant links your Manufacturing Companies website creates the better ranking you will get. This is a form of Off-page SEO and is essential to any SEO strategy.
Local SEO
Local SEO focuses on optimising a website in order to increase its organic traffic, brand awareness and leads from local searches. Local SEO tasks include keyword research and building ‘NAP’ citations.
Core Web Vitals
The user’s experience is essential when it comes to using a webpage. Google has come up with three core web vitals in order to monitor the experience users have with web pages. The better the user the experience when using your site, the higher the ranking the page will receive.
Visibility Agency Digital Marketing Podcast
The Visibility Agency® Digital Marketing podcast is produced by Visibility Agency®, A Digital Marketing Agency Providing Maximum Visibility, Minimum Stress.
The host of the show is George Allsop and he is often joined by Co-Founder, Anna Allsop.
In each episode, we’re either talking to marketers about their journeys and lifting the lid on their experiences or we’re providing insights into best practises and the latest news and trends in the fast paced world of digital marketing.
Watch Latest Episode