SEO for Manufacturers - Search Engine Optimisation | Visibility Agency®

Bespoke SEO Management for Manufacturers

  • More Leads
  • More Sales
  • Increased Revenue
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WE ARE HERE TO HELP

Do these issues sound familiar?

  • Difficult to obtain backlinks
  • Unsure what content to write
  • Lack effective SEO strategy
  • No time to implement
  • Technical knowledge issues
It doesn't have to be this way

Our Approach

Our team takes time to learn your business, the niche you operate in and the resources your organisation has. We then develop a bespoke strategy to utilise your current assets and invest the time into those tasks we’re better suited at actioning. This lean approach is favoured by our clients as it seeks to maximise your return-on-investment (ROI).

OUTCOMES

What To Expect

More Backlinks

Backlinks are essential when it comes to SEO. Our team is here to guide you in creating the best quality backlinks.

Better Content

Content must be useful and relevant to the search query of the user. Our trained team are skilled in creating unique content catered for your target audience.

Optimised Website

It is essential that your website is working to the highest of standards in order to meet the needs of your target audience. With the help of our team, we are able to provide you with the right tools and strategy to achieve this.

What People Say About Us...

Featured Case Study

Forest Rock

The Brief

The priorities for the management team at Forest rock were to increase their online visibility, increasing brand awareness, increase leads and of course the bottom line - sales. Given the nature of the organisation with multiple products and services as well as distribution channels - the team at Visibility knew that prioritisation would be a key consideration.

The Strategy

Working with their in-house team, Visibility consulted on the design and build of the website which included the market research, competitor research and keyword research. This was done to establish that the direction for the new site, given the number of services offered would be the right one.

The Results

Despite the Covid-19 pandemic, we saw some fantastic results in 2020 for our digital partner Forest Rock. Total traffic rose by 1,818 % and from that we saw an 868% increase in organic traffic. Although we cannot share the details, with a change in how their customers purchase products, we also saw a huge growth in online sales with a big contributor of that being Organic Search (SEO) and Paid Search (PPC).

Let's make it happen

Our talented team of SEO experts cover all aspects to ensure the success of the strategy, here are the areas we can help you with:

SEO for Manufacturers

Search engine optimisation (SEO) is a tool which we use to make changes to our site in order to rank higher on search engines such as Google when users search for Manufacturers. It allows pages to be found easily by users looking for answers.

Keyword Research

Keywords are essential to discover when wanting to rank higher in search engines. These help enable you to know what search terms your target audience is using. You can then add these search terms within your content, allowing it to be more catered towards the needs of your consumers.

Google Rankings

Rankings on Google are important in gaining organic traffic to your Manufacturer’s site. Google has spiders that scan your site and determine your sites usefulness. Google then ranks your site based on this. The higher your ranking the better chance you have to gain more organic traffic.

Content

Content should educate and answer your audience’s search queries. Through optimising your content, it can help your manufacturing site gain more leads and then in turn gain more sales.

Technical SEO

Optimising your websites Technical SEO enables your sites to be easily navigated by both search engines and consumers. Good technical SEO makes sure that your site can be crawled by Google easily and therefore face no problems when being ranked.

On-Page SEO

On page SEO is essential to any digital marketing strategy, it involves any changes that can be made directly to your webpage or website by you. It involves anything from changing URLS, content and images, in order to answer your desired target audiences, search queries.

Off-Page SEO

Off page SEO involves any activity done off your website this could be through backlinks, blogs, and guest blogs. This helps search engines understand what others think about your Manufacturing business.

Link Building

Link building is getting other websites to link to your website in order to build authority when it comes to search engines. Link building is important as it helps search engines discover new web pages and determines which websites should rank higher in search engine results pages.

Local SEO

Local SEO involves gaining visibility for your Manufacturing site within geographical searches. It helps companies promote their products and services to local customers. Whether you Manufacturing company is small or larger, local SEO is always useful in gaining some organic traffic. 

Core Web Vitals

When optimising for consumer experience business owners should focus on the three-core metrics Google has produced. These metrics monitor and check if the website is meeting the user’s experience needs.

Improve Your Online Visibility

Request your free website marketing review and our expert team will provide you with bespoke actionable advice to increase leads and sales to your organisation.

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