SEO for IT Companies - Search Engine Optimisation | Visibility Agency®

Bespoke SEO Management for IT Companies

  • More Leads
  • More Sales
  • Increased Revenue
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WE ARE HERE TO HELP

Do these issues sound familiar?

  • Difficult to obtain backlinks
  • Unsure what content to write
  • Lack effective SEO strategy
  • No time to implement
  • Technical knowledge issues
It doesn't have to be this way

Our Approach

Our team takes time to learn your business, the niche you operate in and the resources your organisation has. We then develop a bespoke strategy to utilise your current assets and invest the time into those tasks we’re better suited at actioning. This lean approach is favoured by our clients as it seeks to maximise your return-on-investment (ROI).

We’ve Worked With...

Those Who Trust Us

OUTCOMES

What To Expect

More Backlinks

Backlinks are links on websites other than your own that go back to a page on your website. With our team of trained digital marketers, we aim to reach your corporate goals.

Better Content

Our team of highly experienced digital marketers have high levels of knowledge in writing copy for digital marketing agencies, small businesses, and non-profit organisations.

Optimised Website

Our marketers to use tools and advanced strategies to improve the performance of your website.

What People Say About Us...

Featured Case Study

Forest Rock

The Brief

The priorities for the management team at Forest rock were to increase their online visibility, increasing brand awareness, increase leads and of course the bottom line - sales. Given the nature of the organisation with multiple products and services as well as distribution channels - the team at Visibility knew that prioritisation would be a key consideration.

The Strategy

Working with their in-house team, Visibility consulted on the design and build of the website which included the market research, competitor research and keyword research. This was done to establish that the direction for the new site, given the number of services offered would be the right one.

The Results

Despite the Covid-19 pandemic, we saw some fantastic results in 2020 for our digital partner Forest Rock. Total traffic rose by 1,818 % and from that we saw an 868% increase in organic traffic. Although we cannot share the details, with a change in how their customers purchase products, we also saw a huge growth in online sales with a big contributor of that being Organic Search (SEO) and Paid Search (PPC).

SEO FAQ's

How long will it take for me to rank position 1?

Each keyword has its own unique competitors. So, the level of competition for that specific term will depend how easily it is to rank for that term. Best practises should also be applied to your domain too to encourage such rankings.

How much does SEO cost?

Depending on what you want to achieve, determines the SEO strategies which we will employ. We develop strategies to encourage the biggest ROI as soon as possible. The cost ultimately depends on a number of factors bespoke to your business aims.

How can my team support the SEO strategy?

We advocate to all businesses to make use of exists resources. If you have an in-house team with skills that can support the SEO strategy, we're more than happy to work with you and your team to push the SEO strategy forward.

Do I really need SEO?

It depends. Depending on your business model and other marketing channels you may not require SEO. However, for most businesses it's very much beneficial to appear on search engines for keywords relating to your businesses' products and services.

How does SEO work?

SEO is all about ensuring that search engines like Google and Bing are able to read and understand your website as well as see your website as an authoritative voice in your niche.

How do I improve my websites authority?

There are multiple factors. Increasing the amount of relevant content for your niche, increasing the amount of backlinks pointing to your domain from websites in your niche as well as ensuring your website is technically sound - are just some ways.

Can I just buy backlinks?

Yes, you can - but please don't. Unfortunately, not all backlinks were born equal. Those backlinks which are achieved through genuine business relationships are more authoritative from the eyes of search engines like Google and Bing. Purchasing backlinks can have a negative impact on your domains authority and actually make it more difficult to reach the goal you're trying to achieve.

How can I check my keyword rankings?

Drop me an email with the subject: "Send me my website's rankings" to hello@visibility-agency.com and I'll send you list of yours the same day.

When am I likely to start seeing results from SEO?

This is dependant on the competitive and the number of hours invested into increasing the authority of your domain. It doesn't happen over night, but in the long term for many business models is a great way to gain free traffic.

Let's make it happen

Our talented team of SEO experts cover all aspects to ensure the success of the strategy, here are the areas we can help you with:

SEO for IT Companies

SEO stands for ‘search engine optimisation’. It’s the practice of increasing both the quality and quantity of web traffic as well as exposure to your IT company, through non-paid search engine results (also known as organic search engine results).

Keyword Research

Good Keyword research allows you to uncover the terms, phrases, questions, and answers that are important to your users or consumers as well as important to achieving your IT companies goals. We provide SEO for IT Companies, get in touch.

Google Rankings

Google reads (crawls) a website to determine its content, structure, and link profile. From there it will determine the relevance that your IT website holds for any given search term. 

Content

Content is the king in creating awareness and generating quality leads which sustains healthy sales growth. We provide SEO for IT Companies, get in touch.

Technical SEO

Technical SEO relates to all the SEO activities done to improve crawling, this excludes content optimisation and link building. We provide SEO for IT Companies, get in touch.

On-Page SEO

On-page SEO is the practice of optimising content and HTML source code to clearly define what your webpage is and what information it is providing.

Off-Page SEO

Off- Page SEO is an umbrella term for indirect SEO-related actions aimed at boosting the site on the internet that occur away from the site itself. We provide SEO for IT Companies, get in touch.

Link Building

Link building is a search engine optimisation technique that increases your search engine ranking. Links are one of the primary ways that search engine algorithms determine the relevance of a page.

Local SEO

Local SEO is all about getting your business to rank at the top of any search where someone is trying to find your type of business in your area.

 

Core Web Vitals

Google has defined a set of metrics that site owners should focus on when optimising for user experience. By doing this Google aims to provide unified guidance for quality signals that Google says are essential to delivering a great user experience on the web.

Improve Your Online Visibility

Request your free website marketing review and our expert team will provide you with bespoke actionable advice to increase leads and sales to your organisation.

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